Product Development Market Research

GREGORY D. STEPHENS

Northeast, MD ***** 302-***-**** ady72n@r.postjobfree.com

Customer Experience/Project Management/Innovative Professional

Customer Insights, client satisfaction professional with extensive experience working for Fortune 500 healthcare manufacturing company. Proven background in market research expertise, data driven strategies to meet the goals and objectives of the customers. Known as a go to leader due to extensive experience and a proven track record in the field. With vast market research expertise, customer experience having honed skills in using data-driven strategies to make well-informed decisions from conception to product launch. The ability to develop and execute effective business strategies showcases the capacity to achieve organizational goals. Strong relationship-building skills with customers and expertise in leading cross-functional teams make them adept at fostering collaboration and driving results. As a skilled negotiator and problem solver, possessing excellent communication and interpersonal skills, enabling to effectively convey research findings to senior executives and influence internal product development teams positively.

Strategic Competencies

Customer Experience Management Client Relationships Business Planning and Strategy Product Development and Marketing Customer Needs Assessments Project Management Customer/ Consumer Insights Competitive Analysis Strategic Analysis Data Collection Processes Matrix Management Team Building Analytical skills Innovation Team Building Customer Engagement

EXPERIENCE

SIEMENS HEALTHINEERS DIAGNOSTICS October 2008 - Present

Director, Customer Insights, April 2019 - Present

Managed all primary market research projects across the Laboratory Diagnostics business units, incorporating customer insights to drive the execution of new product development with cross-functional teams across the Laboratory Diagnostics business.

Led cross-functional product development teams through the Voice of the Customer or Customer Centric product development process to incorporate innovation and missing components in laboratories today that were implemented into our Next Generation products.

Drove a global Customer Perception/Satisfaction survey, including current customers/competitive customers after new product launch. Became a trending study to give the business customer data to drive business decisions related to different franchises within the business lines.

Management of Global Customer Advisory Board (CAB) consisting of key stakeholders and opinion leaders incorporating insights into business strategy.

Methodology design for data collection and management to effectively analyze results and communicate findings to senior executives.

Collaboration with and influence of internal product development teams to assist them in making decisions for future growth of their business units.

Sr. Product Definition Manager, October 2014 - April 2019

Developed surveys, managed vendors, and reported results that identified how key requirements aligned with competitor offerings and helped the team make product trade-off decisions based on Customer Insights.

Developed and drove LD business adoption of Global Customer Advisory Board (GCAB)-an advisory board of key stakeholders that validate product design features and concepts for next generation product development.

GCAB became a best practice with the Laboratory Diagnostics business and is leveraged to develop high level strategy and business pathways to include the voice of the customer in all aspects.

Conducted market research for all high-level projects to understand customer pain points and develop solutions and customer requirements.

Gregory Stephens ady72n@r.postjobfree.com Page 2

Product Definition Manager, October 2008 - October 2014

Led complex market research projects for product refresh and new laboratory diagnostic products.

Managed cross-functional teams to identify customer requirements that could be validated by market research to assist product development teams in product decisions.

Managed product development teams, identified best methodology, developed surveys, managed vendors, and reported results to team and captured key actions.

EDUCATION

Associates of Science (AS)

Delaware Technical Community College

Delaware

Bachelor of Science (B.S.) in Secondary Education

Kent Christian College, Delaware

Contact this candidate