JEREMY MARTIN

Baltimore, MD ***** 717-***-**** ady6xs@r.postjobfree.com

linkedin.com/in/iammammoth • jeremymartin.me

QUALIFICATIONS PROFILE

Visionary creative director with 15+ years of experience designing and executing cross-channel initiatives that deliver against business requirements. Imaginative, conceptual thinker with a love of storytelling and demonstrated ability to push creative boundaries without sacrificing business objectives. Collaborative, engaging leader dedicated to mentoring each team member to sharpen all the skills they need to succeed. Active listener able to understand client needs, developing, presenting, and selling creative concepts. Adept at creating robust processes that optimize the conception, production, and creative delivery. Select key clients: Absolut, Brand USA, CES, Colorado Tourism, Cruise Lines International Association, Donate Life Maryland, Energy Star, FDA, Harrah's Entertainment, Hershey's Chocolate World, HMSHost, Johns Hopkins University, Lending Tree, Lockheed Martin, Marriott, Maryland Lottery, MD Department of Commerce, Microsoft, Music & Arts, New Jersey Travel & Tourism, Nike, Northrup Grumman, Smart Balance, Sprint, TheraPearl, The Nature Conservancy, The Smithsonian Institute NMNH, The Wall Street Journal Online, Under Armour, USDA, and USDEC.

Areas of expertise …

Marketing/Advertising Campaigns

Brand & Identity Management

Team Leadership

Content Development

Client Relationship Management

Inbound/Content Marketing

Creative Direction

Creative Development & Execution

Visual Design Systems

PROFESSIONAL EXPERIENCE

Novak Birch, Baltimore, MD

Creative Director, 2019 – 2023

Key creative lead across marketing, branding, and advertising initiatives. Provide direction and mentorship to multiple teams simultaneously across all creative projects and clients, for print, digital, motion, video, environmental, exhibits and event executions. Work in tandem with account and content directors to develop and deliver RFPs, new business, and existing client presentations. Monitor and promote cross-agency emerging trends in design, content, and tactics. Work with in-house fabrication and drafting designers to deliver physical build assets from start to finish.

Key Clients & Projects:

USDEC: Design and direct new brand identity. Concept and direct UI/UX for new USA Cheese Guild web presence. Direct and produce various video and animated content, annual reports, printed materials, and tradeshow booths for worldwide offices.

HMS Host: Develop brand for signature coffee brand including, naming, messaging, identity, through various executables. Develop strategy and content (art/copy) for national corporate intranet and employee engagement program.

Cruise Lines International Association (CLIA): Develop brand for signature virtual event. Design and direct tradeshow booth fabrication for international tradeshows. Translate client marketing strategies into clear direction for a team of designers for brand and ongoing worldwide communications.

Brand USA: Conceptualize and creative direct event for early 2020 film premiere. Direct and produce digital and printed content for IPW for 2017-19 and 2021 tradeshows. Design and produce, with production team, interactive installation.

New Jersey Tourism: Creative and art direct development of IPW booth and marketing materials.

Received numerous awards for outstanding work, including GD USA American Graphic Design Awards (Brochures & collateral, Displays & Exhibits), Summit International Emerging Media Awards (Innovator Award), Summit International Marketing Effectiveness Awards (Print Advertising), Summit International Creative Awards (Social Media Campaign, Logo redesign, Animated Video), American Advertising Award (Cross-Platform Ad or Marketing Club), Exhibitor Magazine Portable Modular Awards (Best Use of Graphics), Graphic Design USA (POPs, Displays, Signs, & Exhibits).

Mammoth Creative Studio, LLC, Baltimore, MD

Creative Director, 2008 – 2019

Lead all aspects of creative design firm serving national and global cross-industry clients. Supervise teams of varying size, inspiring from experience and leading by example. Define consumer needs, adapt strategies, and develop customized solutions using in-house services and external resources. Research client business to understand business needs, analyzing competition and industry trends. Engage consumers via focus groups and individual interviews, as well as social media monitoring. Collaborate with clients to finalize strategic direction, ensuring effective brand development and partnership acquisition. Manage process from concept and ideation, to execution, including product naming, content development, and campaign execution.

Key Clients & Achievements:

Donate Life Maryland: Conceptualized and launched cross-channel media campaigns that delivered 350% increase in registration. A later campaign delivered 700% increase in traffic and additional 300% increase in conversion.

Maryland Department of Commerce: Grew conversion rate 110% by creating digital campaigns that accelerated web traffic 113%.

Hershey's Chocolate World: Orchestrated massive research effort that drove creative concept and execution. Designed and developed engaging video programming for Las Vegas opening and stores worldwide.

TheraPearl: Revamped entire online strategy with updated identity and new asset library. Strategize, design and directed developers for new e-commerce website. Organize and direct three-day photoshoot to create content for packaging, social media, and public relations.

The Lesson Studio: Established brand from the ground up for Music & Arts flagship product. Developed identity, web, and print elements.

Received numerous awards for outstanding work, including Gold Addy (Mixed Media Campaign), Communicator Award Gold Award of Excellence, and Communicator Award Silver Award of Distinction, American Advertising Awards (Cross-Platform Ad or Marketing Club).

Trahan, Burden & Charles, Baltimore, MD

Interactive Creative Director, 2003 – 2008

Managed advertising, digital, media, and content strategy projects from conception to execution. Supervised core group of five employees and led cross-functional teams of up to 17 members, including project managers, photographers, producers, designers, and public relations team members. Ensured design solutions highlighted customer products and addressed nuances of specific environments, considering both industry, consumer geographic trends. Designed and developed digital projects, broadcast motion graphics, and offline graphics support. Translated client business goals into compelling brand communications and campaigns across multiple formats and media channels. Maintained and managed open lines of communication with clients, internal departments, and external resources.

Key Clients & Achievements:

The Wall Street Journal Online: Increased paid membership from 100K to over 1M with highly effective digital campaigns. Recognized as first company to utilize dynamic data within rich media ads.

Sprint: Managed $200K live-action and animation project used in-store, consisting of 10 separate pieces users could interact with to discover product features.

CES: Design and develop full campaign for the worlds largest electronics tradeshow. Print, video, animation, and web were all utilized in a global capacity to raise awareness, interaction, and attendance year over year.

Additional Clients: Barron’s, Vanguard, Lending Tree, YellowBook, MD Department of Business & Economic Development, MD Lottery, Hair Cuttery, Far Eastern Economic Review, Smart Balance, Polk, Gaylord Hotels, Harrah’s, Niagara USA, ResortQuest

Achieved several awards, such as Gold Award for Best Use of the Web in Subscription Development, HSMAI Interactive Advertising Competition Award, and Bronze Adrian Award.

Additional experience as Art Director for Titan Digital, Graphic Designer at Bradley Academy for the Visual Arts, and Adjunct Instructor at Bradley Academy for the Visual Arts.

PROFESSIONAL & COMMUNITY INVOLVEMENT

Board Member / American Advertising Awards Chair / Treasurer, American Advertising Federation of Baltimore

Marketing Director, National Disaster Relief Foundation

TECHNICAL PROFICIENCIES

DESIGN

Adobe Creative Suite, Cinema 4D, Final Cut Pro, Keynote

WEB DEVELOPMENT

WordPress, CSS, HTML, Axure, Balsamiq, Sketch, Figma

MARKETING

HubSpot, Constant Contact, Exact Target, MailChimp, Google AdWords, Google Analytics, DoubleClick, Survey Monkey, Sharpspring

SOFTWARE & TOOLS

InVision, Basecamp, Microsoft Office 365 (Word, Excel, Outlook, PowerPoint, Teams, Visio), Slack

EDUCATION

Associate of Arts

Bradley Academy for the Visual Arts, York, PA

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