Graphic Designer

DEBRA ROLANDS

PORTFOLIO debrarolands.com EMAIL ady6sl@r.postjobfree.com PHONE 317-***-****

With nearly 5 years of agency experience as a designer in the Quick Service Restaurant (QSR) industry, I have successfully overseen national and global brands such as Popeyes and Burger King. My expertise lies in developing innovative concepts for product photography, menu board graphics, eye-catching packaging designs, engaging digital graphics, and impactful in-store and out-of-home signage for restaurants. I possess a keen eye for detail and a deep understanding of any industry, allowing me to craft compelling visuals that leave a lasting impression on customers.

WORK EXPERIENCE

SENIOR GRAPHIC DESIGNER

500 Degrees Agency - November 2018 to Present

Spearheading the design and development of captivating visual campaign strategies for renowned national clients such as, Popeyes and Burger King. Demonstrating a keen eye for aesthetics, producing exceptional concepts for product photography, menu boards, packaging, digital graphic and in-store brand presence.

• Art direction for Burger King’s limited-time-offers photo shoots, as well as leading video production efforts for the digital menu boards during the BK Breakfast Melts national launch. These initiatives have played a pivotal role in enhancing customer engagement and driving sales.

• An integral part of Burger King’s global rebranding process for 2021, I took charge of ensuring brand quality and consistency across all promotional collateral. By meticulously adhering to revised brand guidelines, I skillfully crafted effective visuals for gift cards, POP offers, and menu boards, bolstering the brand’s identity while attracting a wider audience. SENIOR GRAPHIC DESIGNER

Roche (Diabetes Care) - March 2018 - November 2018 Designed various creative initiatives, such as participation workbooks, workshop templates, journey maps, and infographics. Developed and evaluated methods for collecting customer insight data through interviews and questionnaires, and participated in the planning and execution of customer research (mind mapping, client canvas, and empathy building). Contributed to the development of journey maps and personas as well as brainstorming sessions.

• Researched and created materials for a workshop held in San Diego, CA, focused on the user experience of diabetes patients. Assisted in facilitating a team at the workshop to gain insights into customer challenges and develop solutions based on their findings. GRAPHIC DESIGNER / DESIGN MANAGER

Phi Kappa Psi Fraternity & Foundation - January 2016 to March 2018 Developed digital graphics and print collateral to meet on-brand design requirements. Developed creative briefs and design concepts to meet overall fraternity objectives based on marketing’s campaign goals. Designed The Shield: controlled editorial content, advertisements, and imagery in accordance with a production schedule.

• Redesigned dated magazine subscriptions with modern graphics and relevant content.

• Increased social engagement among members by 25% in the first year and 45% in the second year. EDUCATION

A.S. Creative Digital Media - Indiana Wesleyan University Degree in strategic storytelling principles for solving communication problems. The development of projects for a variety of content delivery channels, including print media, television, motion pictures, and the Internet. Experienced in two-dimensional illustration, drawing, composition, and graphic design, as well as multimedia production, photography, and web design. Certification in UX Design - Springboard

This course provides an overview of user experience design and the user-centered design process. Oriented toward practical methods for approaching design problems holistically, beyond the scope of usability and utility. Communicating design ideas to potential users and within a design team through storytelling and sketching.

Graphic Design - International Business College

A graphic design program prepares individuals to lay out, design, and arrange printed and/or electronic collateral using technical knowledge and skills. It includes instruction in print preparation, computer software, digital imaging, page layout and design, and applicable graphic design principles. PROFESSIONAL ACCOMPLISHMENTS

Building Brand Constancy - (Phi Kappa Psi, Indianapolis, In) Improved an outdated visual identity and developed marketing collateral that was relevant to college students joining the fraternity. Prepared a print and social media communication plan for chapter news and announcements. Throughout all social platforms, Phi Psi’s brand was constantly reinforced. Each month, I grew followers by 5% by creating engaging posts. Published a 52-page New Member Program Workbook and a Facilitator’s Guide that was distributed to all chapter members of the fraternity. Call of Duty Modern Warfare - (500 Degrees, Columbus, Oh) Activation and Burger King came together to build some co-branded, viral buzz around the launch of the most recent Call of Duty Modern Warfare, which resulted in a real life Burger Town coming to life for fans to experience. All graphics and concepts were created in less than a month. Featured in AdWeek, ChewBoom, BusinessWire & more.

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