Ranga WIJESOORIYA

Phone: +94-773-***-***

Residence: 506/04/08, Theresa Mawatha, Gane Road, Ragama, Sri Lanka E-mail: ady6fd@r.postjobfree.com

PERSONAL STATEMENT

I am an experienced Sales and Marketing professional with over twenty years of relevant experience across multinational and FMCG giants, including Upfield, Red Bull, Coca Cola and Unilever. I thrive on pushing brands to towards reaching the next level through robust strategies that incorporate new thinking. I enjoy fostering a high-performance team culture through coaching and mentoring of all team members, motivating, and empowering them to reach their potential and surpass it. My professional career is well- bolstered by a robust educational background including an MBA and CIM UK Chartered Marketer status. WORK EXPERIENCE

National Sales Manager – Modern Trade CURRENT ROLE, commenced in August 2021 Head of Modern Trade July 2018 – August 2021

Upfield Sri Lanka (Pvt) Ltd Colombo, Sri Lanka

• I currently report to the Country Head – Sri Lanka. Previously I was reporting to the Customer Development Director – Sri Lanka.

• I am responsible for handling the Primary and Secondary Cold Chain Sales across all MT chains.

• I develop, negotiate, and sign contracts with our MT customers.

• Analysing, monitoring, and driving category sales growth, as well as managing and leading local cold chain distribution towards organisation strategies fall under my purview.

• My Direct Report Team of 17 consist of 2 KAM, 1 DPM and 14 Executives, whom I lead and mentor, as well as conduct direct training sessions for.

• I monitor and evaluate customer profitability and production efficiencies and develop suitable strategies. National Sales Manager January 2014 – July 2018 Laugfs Gas PLC Colombo, Sri Lanka

• I reported to the Chief Operating Officer of the company.

• I was responsible for handling all primary and secondary sales across multiple channels across the country.

• I developed, negotiated, and signed contracts with MT and Commercial customers.

• I was required to plan and develop the annual channel and distributor business plans.

• I managed and led local distribution channels towards achieving the company’s objectives and strategies.

• I was responsible for a sales team across the country consisting of 58 persons (5 FSM, 15 ASM, 35 DSE and 3 Sales Admins).

• I effected a total restructuring of the distributor RTM strategy with increased head count among SRs and SFA Billing Systems.

• I planned and implemented a recognition and reward scheme to motivate my team. National Sales Manager October 2011 – December 2013 National Key Accounts Manager February 2010 – October 2011 Red Bull FZT Ltd Colombo, Sri Lanka

• I reported to the Business Unit Manager – ISC in my capacity as National Sales Manager and reported to the previous National Sales Manager whilst I was National Key Accounts Manager.

• I was responsible for handling all primary and secondary sales across channels (MT, GT, and OP).

• I developed, negotiated, and signed contracts with MT and OP customers.

• I had to manage and lead local distributors towards RB’s strategies, as well as manage and guide the local RB team consisting of 1 KAM, 1 DPM, 2 OP Managers and 2 Auditors.

• I developed new category management strategies, implemented planograms for space management and developed the GT penetration and development plan which was subsequently implemented. Head of Key Accounts and Modern Trade October 2008 – February 2010 Modern Trade Manager – Key Accounts and Modern Trade December 2007 – October 2008 Coca Cola Beverages Sri Lanka Ltd Colombo, Sri Lanka

• I reported to the Country Sales Manager and was responsible for handling all primary sales across the myriad of channels utilized by the company, including monitoring and incremental improvement facilitation.

• I implemented CATMAN and conducted the necessary progress monitoring, as well as developed the modern trade tool kit for the company, whilst ensuring the required budgetary management and compliance.

• My team consisted of three Account Managers and nine Account Executives.

• I also restructured the Modern Trade and HORECA sections with added responsibilities to Account Managers and Executives.

Assistant Channel Manager – MCPS Channel – Channel Dev Team June 2005 – December 2007 Modern Trade Executive – Customer Management Team October 2002 – June 2005 Territorial Sales Representative – Customer Management Team April 1998 – September 2002 Unilever Sri Lanka Ltd Colombo, Sri Lanka

• I was responsible for handling a myriad of customers, ranging from small Co-op outlets to large supermarket chains, ensuring proper availability and visibility of all brands under my purview.

• I was tasked with implementing CATMAN and monitoring progress.

• I developed category-specific merchandising strategies and promotions, including activations and in-store activities to help towards achieving tangible sales growth – my team and I achieved 110% sales growth amongst Co-op Super Markets in 2006, up from 45% growth in 2005.

• I was involved with the introduction of modern trade focused brands Dove and Comfort during my tenure. EDUCATIONAL QUALIFICATIONS & CERTIFICATIONS

Master of Business Administration – Australian Institute of Business, Sri Lanka – 2017 Postgraduate Diploma in Marketing – The Chartered Institute of Marketing, UK – 2006 Preliminary Certificate in Marketing – Sri Lanka Institute of Marketing, Sri Lanka – 1996 Diploma in Computer Studies – I.D.M Computer Studies, Sri Lanka – 1995 SKILLSET

Marketing Management Market Intelligence Strategic Marketing Leadership FMCG Marketing Channel Marketing Push/Pull Marketing Mentoring Strategic Management Strategic Finance Cost Optimization Coaching Incremental Improvement International Business Lean Management Negotiation REFERENCES

References can be provided on request

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