Don Wilson

Innovative Executive

CONTACTS

ady6ey@r.postjobfree.com

m.me/therealdonwilson

702-***-****

Las Vegas, NV USA

linkedin.com/in/donwilson

maximrms.com

axlab.com

EDUCATION

STANFORD UNIVERSITY

Master of Science

Engineering-Economic

Systems

UNIVERSITY OF ROCHESTER

Bachelor of Science

Mechanical & Aerospace

Sciences

TESTIMONIALS

“The ultimate hired gun.”

Marc Schneider, MCGI

“Finest work product ever.”

Russ Williams, Storage USA

“Delivered significant

competitive advantage.”

Stephen Dixon, BAX Global

INTERESTS

Husband, father of 3 teen girls

Avid snorkeler, exploring the

world’s beaches

Habitat for Humanity builder

on multiple houses

Accomplished pizzaiolo

Over 100 Pari Roller events

PROFILE

I am a senior executive, innovator and change advocate with more than 20 years C-suite experience and an integrated business-financial-technical perspective. I have had the privilege to found and lead some of the most innovative firms in the world. I align strategies in the C-suite, then leverage the extraordinary talent of top teams to deliver executional excellence.

- Generated more than $1 Billion in additional revenues for clients.

- Solved critical business problems in revenue management, dynamic pricing, network optimization, utility planning, environmental remediation, risk analysis, customer segmentation, price elasticity, traffic and conversion.

- Delivered practical decision-support software solutions used by Fortune 500 clients worldwide, including hotels, car/truck rental, airlines, self- storage, cargo/freight/shipping, electric/gas utilities, EPRI, GRI, DOE…. RECENT EXPERIENCE

Axlab Agency

Founder and CEO. 2021 - Present

Founded Axlab based on my experience coaching several start-ups through Bay Area incubators. Responsible for all aspects of company growth and staffing.

- Developed proprietary KLT Ranking Program that dominates the first page of Google for every market entered.

- Grew client revenues 2-3X in 3-8 months.

Maxim Revenue Management Solutions

COO. 2009 - Present

Responsible for all aspects of SaaS operations, analytics, HR, finance and marketing.

- Deliver first-to-market RMS innovations including detailed availability controls, group revenue management, competitive rate analytics, and AI- powered synopsis and recommendations. Multiple patents.

- Lead all international partnerships, large client customizations, and strategic, technical and GTM plans for new industries.

- Increase client revenues 3-15%, most of which fell to the bottom-line. Kiva Meeting Solutions

INTERIM COO. 2016 - 2018

Do-whatever-it-takes mentality in this UK start-up.

- Close partnership with the CEO and other senior staff on strategic planning, product, funding, Board mgt, HR, marketing, sales, onboarding… Don Wilson

Innovative Executive

EXPERTISE

Leadership. Experienced

executive leading and advising

high-tech consulting and SaaS

companies. Recognized leader

in driving innovative

technology to new industries.

Deliver systems and processes

that propel companies to

leadership positions.

Innovations. Generated more

than $1 Billion in revenue

gains for clients. Identify

emerging issues, define

effective solutions, and

coordinate the teams to

deliver the results. Early

adopters achieve significant

competitive advantage and

add 3-15% to their revenues.

Change. Lead business process

reengineering and change

management efforts to help

people and organizations

through dramatic changes.

Coach executives and

managers to embrace and

integrate new systems and

processes.

Speed. Focus on simple, quick,

low-tech approaches that help

companies gain immediate

advantage as revenue gains or

cost reductions.

Communication. Deliver clear

communications to internal

and external stakeholders at

all levels. Provide clarity, value

and confidence to all parties at

every step along the process.

Plus, I have spoken to groups

around the world and been a

guest lecturer at EHL and UC

Davis.

EXPERIENCE

Expense Reduction Analysts

Partner. 2007 - 2009

Responsible for sales, client management and analytics in the Bay Area.

- Reduced non-core overhead costs 11-45% for more than 40 clients. Caesars and Harrah’s Entertainment

Strategic Advisor. 2005 - 2007

Responsible for the scope, definition and development of the new Pricing Group.

- Literally “wrote the book” on pricing, detailing the strategies, processes and systems, which became required reading for all new hires.

- Created a first-of-its-kind price elasticity testing protocol and software that added a million dollars in revenue from first 9 weeks of testing. Storage USA

Strategic Advisor. 2002 - 2004

Responsible for the first application of RM to self-storage.

- Created the overall strategic vision and detailed 5-year plan for reservations, property and analytical systems, people and processes. MCGI

VP/CEO. 2000 - 2002

Responsible for the leadership of 5 offices worldwide of this international energy consulting and system development firm.

- Drove innovation and cost-reduction.

- Built the pricing and RM practice from zero to largest division. BAX Global

Strategic Advisor. 1998 - 2000

Responsible for the team that designed and delivered an integrated set of Activity Based Costing, Customer Profitability and Network Optimization Planning tools.

- Radically changed BAX’s customer targeting, evaluation and pricing. Decision Focus / Talus

VP/Principal. 1991 - 1998

Clients included United Airlines, Hertz, Starwood, Hyatt Hotels, UPS, Ryder Trucks, CIA, DOE, EPRI, GRI, several electric and gas utilities, and many more.

- Managed hotel and hospitality, the largest product line.

- Renegotiated all support contracts to be profitable.

- Opened first int’l office in London.

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