Social Media Public Information

ROGER T. SOCKMAN

*** **** ******, **********, ** 25304 H: 239-***-**** C: 239-***-**** *********@*****.*** WWW: Bold Profile

Versatile Executive Director focused on promoting mission and increasing effectiveness of key programs. Passionate about managing and overseeing implementation of company's daily operations. Quick and firm decision-maker possessing first-rate communication and organizational skills. Recognized for successfully collaborating with management to develop work plans, financials and strategies. Strong leader and problem- solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success. Audit Rating

Communications Strategies

Leadership Development

Business Administration

Project Management

Strategic planning

Social media

Media relations

Program leadership

Education

Marketing

Relationship building

Grant writing

Consulting

Assistant Executive Director, 01/2023 - Current

WV 811 "Call Or Click Before You Dig" – Charleston, WV Coordinates public relations, marketing, administration, public information training, auditing, and enforcement for WV811 “Call Before You Dig” regulations from statewide headquarters, spokesman at special events, creates promotion materials and MS PowerPoints for statewide distribution Supported and executive director in management of facility budgets and business practices Advocated for organization and company mission to raise awareness and support Represented organization to local public by giving presentations and speeches and participating in community events

Defined company roles and responsibilities to establish and enhance processes Deputy Press Secretary, 12/2021 - 11/2022

W V Attorney General's Office – Charleston, WV

PROFESSIONAL SUMMARY

SKILLS

WORK HISTORY

November 2022 Coordinated and produced “Live Streaming” news conferences from state capital, Wrote, edited, and distributed weekly news releases to state and national news media, Agency Spokesman, produced and distributed weekly AG “Consumer Reports” to statewide radio and TV outlets Supported public relations managers with writing, researching and preparation of materials Built and maintained positive relationships with public by utilizing strategic plans Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications Produced and distributed brochures, newsletters and press kits Used various social media platforms for media and blogger outreach Developed and implemented social media strategy to increase engagement and reach new audiences Created and executed targeted PR campaigns to raise awareness of organization and initiatives Managed media relations for organizations to produce successful results Conducted media relations and responded to media requests for information Facilitated press conferences and other outreach events to raise visibility of organization Wrote press releases and other materials utilizing SEO practices Senior Program Specialist and Public Information Specialist, 08/2020 W V Department of Health and Human Resources

December 2021 Administered and coordinated WV Birth to Three benefits and develops new providers, provided public information, content, and data to stakeholders, partner agencies, and news media representatives

Devised, implemented and monitored program plans and schedules Implemented strategies to increase program effectiveness Created standard operating procedures

Maintained open communication by presenting regular updates on project status to customers Scheduled and facilitated meetings between project stakeholders to discuss deliverables, schedules and conflicts

Skilled at working independently and collaboratively in a team environment Public Information Specialist, 10/2015

FL Department of Corrections

May 2020 Received and responded to daily public records requests on a statewide and national scale for statewide agency, distributed public information to public and stakeholders Participated in special legal projects working with department staff attorneys and subject matter legal experts.

Worked well in a team setting, providing support and guidance Worked effectively in fast-paced environments

Excellent communication skills, both verbal and written Paid attention to detail while completing assignments Developed and maintained courteous and effective working relationships Certified Training Instructor and Public Information Specialist, 11/2014 Cisco

Certified Training Instrucutor for statewide agency on records management, records retention, and archiving issues for public agencies and citizens

Increased annual number of full-day training seminars and computer-based Web-Ex and, webinars on a statewide level in Florida.

Skilled at working independently and collaboratively in a team environment Worked well in a team setting, providing support and guidance Excellent communication skills, both verbal and written Paid attention to detail while completing assignments Cultivated interpersonal skills by building positive relationships with others 01/2011

Developed successful strategic marketing plans through writing, editing, and distributing news releases, talking points, and briefings for local state, national news media, stakeholders, partners and consumers Served as customer service representative concerning agency issues and topics related to Florida Lottery products, games, and Lottery winners

Designated as warehouse coordinator for point-of-sale product distribution and storage, coordinated products for 30 Lottery district sales reps.

Worked well in a team setting, providing support and guidance 09/2010

Achieved targeted results for mass communication comprehensive plans through research, writing and editing messages, news releases, briefings and talking points for H1N1 pandemic issues and other public health-declared emergencies

Highly successful in briefing senior management on emerging public health-related issues and prepared subject matter experts for news media interviews, conference calls, and news conferences with local, state, and national news media

Recognized as a member of the "Team of the Quarter" from FL Department of Health. Public Information Specialist, 09/2009

Florida Department of Health

Strengthened communication skills through regular interactions with others Worked flexible hours across night, weekend and holiday shifts Developed and maintained courteous and effective working relationships Worked effectively in fast-paced environments

Self-motivated, with a strong sense of personal responsibility 05/2009

Increased exposure by serving ten counties for the Southwest FL Regional Domestic Security Task Force (RDSTF-Region 6), serving as department news media spokesperson on a daily basis and during declared public health emergencies, hurricanes and disasters, natural and man-made Practiced Risk and Crisis communication principles for possible Avian Pandemic Flu event, Developed and conducted Training Instructor courses for Basic, Intermediate PIO, Media and Incident Command

(ICS-NIMS).

Regional Public Information Officer, 06/2005

Florida Department of Health

Managed time efficiently in order to complete all tasks within deadlines Excellent communication skills, both verbal and written Proved successful working within tight deadlines and a fast-paced environment Strengthened communication skills through regular interactions with others Paid attention to detail while completing assignments Worked flexible hours across night, weekend and holiday shifts Participated in team projects, demonstrating an ability to work collaboratively and effectively 05/2005

Added targeted exposure by serving as Lottery spokesperson for local, state and national news media outlets on a daily basis from statewide headquarters Achieved integrated mass communication plans by writing and editing audio/video scripts, and produced audio and video for news releases for electronic media, statewide TV, and national radio networks. Supported public relations managers with writing, researching and preparation of materials Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications Produced and distributed brochures, newsletters and press kits Developed and implemented social media strategy to increase engagement and reach new audiences Managed media relations for organizations to produce successful results Conducted media relations and responded to media requests for information Prepared or edited organizational publications such as employee newsletters or stockholder reports for internal or external audiences

Coordinated media interviews with organization staff, board members and volunteers Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions

Wrote press releases and other materials utilizing SEO practices Bachelor of Arts: Mass Communications and Journalism, 05/1984 MARSHALL UNIVERSITY - Huntington

Associate of Arts: 06/2006

FEMA - Washington

EDUCATION

NPHIC Communicators national: 12/2008

NPHIC - Washington

“Silver Award” for targeted mass communications plan during H1N1 pandemic in Florida 2008 Florida Public Relations Association annual “Image Award” presented at the statewide convention for a top tier public information program for the Florida Lottery Some College (No Degree)

CERTIFIED TRAINING INSTRUCTOR - Tallahassee

CDC Certification in Advanced Public Affairs: 2010 Centers For Disease Control And Prevention - Atlanta Completed DHS Advanced Unified Command/WMD/Incident Management Course, Completed ICS and NIMS courses from 100 to 800: 2007

FEMA - Washington

FEMA Anniston: Advanced Public Affairs, 2006

FEMA - Anniston

Summary: Highly experienced professional in public relations, media relations, public affairs, public records, training seminars, special event communications, public information, government relations, Risk and Crisis Communications Expert, Certified Training Instructor, event marketing, special events coordinator, target marketing, and MS Office Suite.

Certified Training Instructor

Certified in Risk and Crisis Communication from CDC Certified in Advanced Public Affairs from FEMA

AFFILIATIONS

CERTIFICATIONS

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