Pavica Sheldon, Ph.D.

ady6b3@r.postjobfree.com 256-***-****

Researcher

• Data Analysis • Quantitative Research

Creative, data driven, and detail oriented Researcher with an advanced degree and years of experience conducting quantitative and qualitative research while mentoring, inspiring, and managing researchers in the making. Thought Leader passionate about using data to tell a story. Skilled at designing and executing a variety of high quality and rigorous qualitative and quantitative research methods. Subject Matter Expert in consumer insights leading sophisticated qualitative and quantitative initiatives through all project phases and collaborating with partners to study subjects in detail and learn about why people do what they do.

Areas of Expertise

• Quantitative Research, including Questionnaire

Design, Data Analytics, Presentation Writing and

Delivery, and Relationship Building

• Hands On Project Management

• Writing Proposals

• Mentoring, Training, and Managing Teams

• Media Psychology, Health Communication

• Statistical Data Analysis: including Regression,

(M)ANOVA, SEM, Correlation, Discriminant

Analysis, T Test, Chi Square, and Factor Analysis

• Surveys, Focus Groups, Interviews, Usability

Studies, Content Analysis

• Microsoft Office Suite

• Qualtrics, SPSS, Python, SQL, Tableau

Education

Doctor of Philosophy, Communication Studies, LOUISIANA STATE UNIVERSITY, Baton Rouge, Louisiana

Dissertation: Similarities and differences in self disclosure and friendship development between fact to face communication and Facebook

Master of Mass Communication, LOUISIANA STATE UNIVERSITY, Baton Rouge, Louisiana

Thesis: Mass media usage during a natural disaster: LSU college students and Hurricane Katrina Bachelor of Arts in Journalism, UNIVERSITY OF ZAGREB, Croatia

Undergraduate thesis: The right to receive information Research Experience

Publications & Presentations

(Listing of all 61 published research available upon request) Sheldon, P., Arif, D., Charoensap Kelly, P., Mushtarin, N., Choi, J., & Zhang. Z. (2023). Media use of international students studying in the United States during the COVID 19 pandemic: The role of dependency, acculturation, and personality. Kentucky Journal of Communication.

Charoensap Kelly, P., Sheldon, P., & Antony, M. G. (2023). Social support expectations of managers and employees from Croatia, Thailand, and the United States amid COVID 19: An organizational support theory perspective. Southern Communication Journal, 88, 229 239. doi:10.1080/1041794X.2023.2214114 Saletti, S Sheldon, P. et al. (2023). Development, psychometric validation, and cross cultural comparison of the

“Instagram Motives Questionnaire” (IMQ) and the “Instagram Uses and Patterns Questionnaire” (IUPQ). Journal of Behavioral Addictions, 12, 105 127. doi:10.1556/2006.2022.00088 Yang, C., & Sheldon, P. (2023, in press). Social media and psychological well being. In Z. Yang (Ed.), The Cambridge handbook of cyber behavior. Cambridge University Press. Pavica Sheldon, Ph.D.

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Sheldon, P., & Ware, L. J. (2022). Understanding the relationship between communication competence and social media use. Southern Communication Journal, 88, 229 239. Charoensap Kelly, P., Sheldon, P., Antony, M. G., & Provenzani, L. (2021). Resilience, well being, and organizational outcomes of Croatian, Thai, and US workers during COVID 19. Journal of Management & Organization, 27, 1083 1111. Sheldon, P., Antony, M. G., Charoensap Kelly, P., Morgan, S., & Weldon, L. (2021). Media and interpersonal channels uses and preferences during the COVID 19 pandemic: the case of the United States, Thailand, and Croatia. Heliyon, 7(7). doi:10.1016/j.heliyon.2021.e07555

Sheldon, P., Antony, M. G., & Sealy, M. K. (2021). Thou shalt forgive thy friend: How religion influences forgiveness among friends. Journal of Communication and Religion, 44, 88 106. Sheldon, P., Antony, M. G., & Ware, L. J. (2021). Baby Boomers’ use of Facebook and Instagram: Uses and gratifications and contextual age indicators. Heliyon, 7(4). doi:10.1016/j.heliyon.2021.e06670

Sheldon, P., Antony, M. G., & Sykes, B. (2021). Predictors of problematic social media use: Personality and life position indicators. Psychological Reports, 124, 1110 1133. doi:10.1177/0033294120934706 Sheldon, P., Herzfeldt, E., & Rauschnabel, P. (2020). Culture and social media: The relationship between cultural values and hashtagging styles. Behaviour & Information Technology, 39, 758 770. doi: 10.1080/0144929X.2019.1611923

(Listing of all 60 research presentations available upon request) Arif, D., Sheldon, P., Parker, A., & Yerovi, A. (2023). The framing of the anti Critical Race Theory (CRT) bills in the news. To be presented at the Association for Education in Journalism and Mass Communication annual conference. Washington, DC.

Sheldon, P., Wall, K., & Keith, E. (2023). BeReal: Motives for its use and relationship to body satisfaction and perfectionism. Presented at the International Association for Relationship Research Mini Conference, Tuscaloosa, AL. Charoensap Kelly, P., Sheldon, P., & Antony, M. G. (2023). Social support during the COVID 19 pandemic: Expectations of employers and employees from Croatia, Thailand, and the United States. Presented at the Southern States Communication Association conference. St. Petersburg, FL. Sheldon, P., & Ware, L. (2023). Understanding the relationship between communication competence and social media use: Generational differences and impact on job satisfaction. Presented at the Southern States Communication Association conference. St. Petersburg, FL.

Sheldon, P., Arif, D., Charoensap Kelly, P., Mushtarin, N., Choi, J., & Zhang. Z. (2023). Media use of international students studying in the United States during the COVID 19 pandemic: The Role of dependency, acculturation, and personality. Presented at the Southern States Communication Association conference. St. Petersburg, FL. Sheldon, P. (2023). New directions and future trends in teaching intercultural communication. Presented at the Southern States Communication Association conference. St. Petersburg, FL. Sheldon, P. (2022). Managing ethical and practical concerns in international research. Presented at the Association for Education in Journalism and Mass Communication annual conference. Detroit, MI. Pavica Sheldon, Ph.D.

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Powell, H., & Sheldon, P. (2022). “Red pen survey:” Understanding how students perceive their professors based on the color pen they grade with. Presented at the Southern States Communication Association. Greenville, SC. Professional Experience

UNIVERSITY OF SOUTH ALABAMA, Mobile, Alabama

Professor, Department of Communication • 2021 to Present

Chair, Department of Communication • 2021 to 2023 HELIYON, Cell Press

Journal Editor, Psychology Section • 2019 to Present UNIVERSITY OF ALABAMA IN HUNTSVILLE, Huntsville, Alabama

Professor, Department of Communication Arts • 2011 to 2021

Chair, Department of Communication Arts • 2017 to 2020 LOUISIANA STATE UNIVERSITY, Baton Rouge, Louisiana

Research Associate, School of Social Work, Office of Social Research and Development • 2010 to 2011

Professional Learning/Development

(Listing of all 18 professional workshops available upon request)

UI/UX design (University of South Alabama), 2023

Introduction to Python 3 Programming (University of South Alabama), 2023

UX Foundations: Research (LinkedIn), 2023

UX Research Methods: Interviewing (LinkedIn), 2023

Introduction to SQL (University of South Alabama), 2023

Adobe Acrobat Pro (University of South Alabama), 2022

Information Security Awareness (University of South Alabama), 2022 Honors & Kudos

(Listing of all 18 awards available upon request)

Top Four Papers in Mass Communication, Southern States Communication Association Conference, 2019

Outstanding Faculty Member Award, College of Arts, Humanities, & Social Sciences, University of Alabama in Huntsville, 2018

Top Four Papers in Interpersonal Communication Division of the International Communication Association Conference, 2018

Outstanding Scholarly Publishing, The Office of Academic Affairs & the M. Louis Salmon Library, University of Alabama in Huntsville, 2017

Pavica Sheldon, Ph.D.

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Grants Funded

(Listing of all 11 grants awarded available upon request)

2022 University of South Alabama, Arts and Sciences Support and Development Award, $500.

2022 University of South Alabama, Social Justice Initiative Grant (with Dr. Mohammad D. Hossain), “Partisan Media as Enhancers of Belief Gap: The Coverage of the anti Critical Race Theory (CRT) Bills in the Media,” $10,000.

2020 University of Alabama in Huntsville, Online Learning Initiative, $1,350.

2018 University of Alabama in Huntsville, Research and Creative Experience for Undergraduates, $3,200. Media Coverage of Research

(Listing of all 27+ Media Coverage available upon request) Steele, J. (2021, April 27). Older users use social media to compensate for fewer in person interactions, study says. Retrieved from Older adults use social media to compensate for fewer in person interactions, study says (uah.edu) WYFF (2020, September 17). How the desire to go viral can hurt kids' understanding of empathy. Retrieved from https://www.wyff4.com/article/how desire to go viral can hurt kids understanding of empathy/34063352# Hiron, A. (2020, April 1). UAH professor explains important of social media breaks. Retrieved from https://whnt.com/news/coronavirus/uah professor explains importance of social media breaks/amp/ Steele, J. (2020, March 26). How can we be more sure social media posts about coronavirus are accurate? Retrieved from How can we be more sure social media posts about coronavirus are accurate? (uah.edu) Hiron, A. (2019, November 15). Teaching your children to stay safe on Snapchat. Retrieved from https://whnt.com/2019/11/15/teaching your children to stay safe on snapchat/ UAH Magazine (2019, Summer). Age is more than just a number. Retrieved from https://www.uah.edu/images/administrative/communications/magazine/uah magazine summer 2019.pdf Anderson Maples, J. (2019, June 20). UAH Professor Dr. Pavica Sheldon examines mental health apps. Retrieved from https://www.uah.edu/news/news/uah professor dr pavica sheldon examines mental health apps Additional Info

Detailed Listings of the following are available upon request:

Junior Researchers Mentored and Trained

Community Service, Affiliations, Conference Chairs, and Memberships

Manuscript and Book Reviews

Guest Speaking Engagements

Contact this candidate