CRUZ HERNANDEZ

Los Angeles, CA *****

ady62t@r.postjobfree.com / 323-***-****

SUMMARY

Proven skills in promoting products and boosting revenue by connecting with customers and effectively communicating sales recommendations. Well-organized, reliable and experienced in setting up displays, restocking shelves and supporting in-store customers with knowledgeable assistance. Enhance store loyalty with unparalleled support.

SKILLS

Customer Service

Sales Development

Customer Retention

Product Promotions

EXPERIENCE

Estee Lauder Sales Rep / Macy's - Arcadia, CA 04/2021 - Current

Developed key customer relationships to increase sales.

Answered product questions with up-to-date knowledge of sales and promotions.

Identified customer needs to deliver relevant product solutions and promotions and meet target budgets.

Placed orders and answered customer questions in-person, through email and over phone to maximize customer service.

Created detailed reports on daily, weekly, and monthly sales activity.

Shiseido Counter Manager / Macys Department Store - Arcadia, CA 09/2018 - 11/2020

Managed team of sales associates by providing guidance, support, feedback, coaching, and motivation when necessary.

Identified areas of improvement in operational efficiency or customer service delivery processes.

Participated in setting strategic objectives for the counter based on brand standards and local market conditions.

Developed creative ways of engaging customers through interactive experiences such as live beauty tutorials or virtual try-on sessions.

Assisted in training new sales associates on product knowledge, customer service protocols, and store policies.

Organized promotional events to drive traffic to the counter, including special offers and discounts for customers.

Collaborated with other departments within the company to ensure smooth operations at the counter.

Clinique Counter Manager / Macys Department Store - Downey, CA 06/2014 - 09/2018

Conducted interviews for potential job candidates during hiring process.

Maintained records related to sales and placed special orders for desired items.

Provided feedback on customer purchases to ensure satisfaction with products purchased.

Researched competitive pricing strategies to ensure competitive prices for products offered.

Analyzed data from past sales activities to forecast future needs of the business.

Collaborated with other departments within the organization on special projects as needed.

Reviewed and analyzed business performance on daily, weekly, monthly, seasonal and annual basis.

Clarins Counter Manager / Macy's - Los Angeles, CA 05/2011 - 08/2014

Maintaining a high level of customer service at all times.

Built relationships with customers to ensure repeat business.

Participated in team meetings discussing weekly goals and objectives.

Performed inventory counts and restocked shelves as needed.

Created reports detailing sales performance compared against targets.

Attended relevant training sessions and seminars to stay up-to-date on new products.

Tracking /reporting on daily, weekly monthly and yearly sales reports.

EDUCATION AND TRAINING

High School Diploma 05/1999

Pasadena City College - Pasadena, CA

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