CYNDI GUTOWSKI

DIRECTOR OF MARKETING

Denver Metro Area 720-***-**** ady61i@r.postjobfree.com Linkedin.com/in/cyndra7 Innovative and strategic Marketing Director with 15+ years of successful experience in complex Business-to-Business (B2B) environments. Recognized for transforming and driving growth through strategic marketing campaigns, brand initiatives, product messaging, and social media activities. Known for a proactive attitude, commitment to process excellence, and a collaborative approach to fostering team development, vendor management, sales enablement, and revenue growth. AREAS OF EXPERTISE

Executive Leadership

Pipeline Growth

Marketing Strategy

Brand Awareness

Go-To-Market (GTM)

HubSpot

Google Analytics

SEO and SEMRUSH

Adobe Creative Suite

PROFESSIONAL HIGHLIGHTS

Team Development: Orchestrated cross-functional teams at SimSpace and NetApp, driving strategic initiatives, exceeding lead generation and revenue targets, and improving customer retention.

Lead Generation & ABM Strategies: Generated 10K+ leads within nine months at SimSpace by forming a dedicated marketing team and implementing comprehensive B2B marketing strategies.

Customer Retention & Relationship Management: Boosted Security Scorecard's brand loyalty and reduced churn by 20% through targeted marketing campaigns and customer-focused initiatives.

Product Marketing & Positioning: Exceeded revenue targets by emphasizing simplicity and affordability in a competitive landscape by transforming late-to-market product marketing at NetApp,

Crisis Management: Responded to COVID-19 disruptions at NetApp with a strategic business continuity solution, supporting critical sectors including emergency services and manufacturing PROFESSIONAL EXPERIENCE

DIRECTOR, MARKETING CAMPAIGNS SIMSPACE BOSTON, MA 2021 - PRESENT

Led a marketing team of 5, establishing a digital marketing plan, generating over 10K+ leads within 9 months, and achieving 20+ Sales Qualified Leads (SQLs).

Reduced the nurture cycle from 3 months to 4 weeks, generating more market-driven opportunities by enhancing alignment between sales and marketing teams and streamlining the lead qualification process and workflow integration.

Drove $3M+ increase in Annual Recurring Revenue (ARR) for Enterprise opportunities by constructing effective inbound/outbound campaigns and optimizing SEO, paid advertisements, ABM strategies.

Increased pipeline growth by 30%, acquiring 30K+ contacts, including 2K+ Ideal Customer Profile (ICP) contacts, by implementing comprehensive B2B marketing strategies.

Expanded audience reach by 200% in 18 months through the design and implementation of targeted marketing strategies, integrating varied content such as blogs, pitches, messaging, social media content, and high-value assets.

Facilitated sales conversion by developing sales enablement tools including Sales Plays, talk tracks, and email templates, and coordinating with sales and customers to drive customer success. SENIOR PRODUCT MARKETING MANAGER SECURITY SCORECARD NEW YORK CITY, NY 2021 - 2021

Converted freemium users to paying customers, leveraging product usage, customer success, evidence, and market urgency to improve key messaging and business benefits, significantly increasing time-to-value. 2

Cyndi Gutowski 720-***-**** ady61i@r.postjobfree.com

Reduced customer churn by 20% by implementing effective communication strategies, campaigns, feature adoption, and introducing cross-selling and up-selling incentives.

Enhanced customer experience and accelerated revenue generation by orchestrating product-led external launches, designing sales enablement plays, and targeting product-qualified leads for quick conversion through both direct and indirect channels.

Boosted organizational reputation and compliance standards by offering timely and critical information about potential cyber threats and preventive strategies, resulting in a significant reduction in the risk of cyber-attacks.

Enhanced customer retention and footprint by providing indispensable, relevant vulnerability insights to Security Operations

(SecOps) teams, empowering them to prioritize their risk reduction initiatives effectively.

Became an essential technology partner for SecOps teams by delivering crucial data on vulnerability identification, prevention, and recovery, reducing infrastructure susceptibility to potential breaches. MANAGER SENIOR SOLUTIONS MARKETING NETAPP SUNNYVALE, CA 2017 - 2021

Increased sustainable revenue by 80% by capitalizing on emerging opportunities for data protection and business continuity solutions during the COVID pandemic.

Achieved a 50% increase in company discoverability and awareness through strategic marketing campaigns promoting data protection and business continuity solutions.

Shaped the brand personality across all marketing initiatives by leading the development of creative strategy.

Exceeded revenue targets by successfully launching a late-to-market product, demonstrating simplicity and affordability as major differentiators in a competitive landscape.

Responded to the Covid-19 pandemic with an innovative Business Continuity Solution bundle, facilitating secure and efficient remote work, primarily aiding Hospitals, EMT, and Critical Infrastructure sectors. ADDITIONAL RELEVANT EXPERIENCE

Manager, Strategic Account, and Technical Product Marketing, Oracle Redwood Shores, CA 2010 - 2017

Architected high-touch Account-Based Marketing (ABM) campaigns that drove 14 quarters of consistent YoY growth and facilitated expansion into new organizations.

Spearheaded the growth of the tech marketing team by implementing a new graduate program, nurturing fresh talent.

Transformed customer strategy into product requirements and negotiated roadmap priorities with engineering, leading to a 10x revenue growth over 18 months.

Go-to-Market and Launch Communications Manager, Sun Microsystems San Jose, CA 2005 - 2010

Directed brand awareness, social, thought leadership, product launch, and corporate communication initiatives, resulting in an 80% increase in impressions.

Built, maintained, and coordinated cross-functional teams, advocating for stakeholders throughout the release cycle, adeptly managing bottlenecks, and exploring contingency plans.

Developed and executed comprehensive product launch strategies, effectively increasing product visibility and market reach. VOLUNTEER EXPERIENCE

Ride for Hunger, Organizer, Jul 2021 – Present

Organize and manage food drives, creating resources for homeless outreach. Women in Technology, Leader, Jan 2018 - Jan 2021

Acted as a subject matter expert, driver, organizer, and promoter for the Women in Technology group. EDUCATION AND CERTIFICATIONS

Master of Business Administration (MBA), In Progress Colorado Tech University, CO

Bachelor of Science (BS), Business and

Marketing

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Cyndi Gutowski 720-***-**** ady61i@r.postjobfree.com Front Range Community, CO

Bachelor of Science (BS), Computer Science

Hennepin Tech, MN

CERTIFICATIONS

HubSpot Marketing Software HubSpot Academy

Pragmatic Marketing Pragmatic Marketing

Workshops

SiriusDecisions Workshops

Contact this candidate