Bobbie Jean Sauter

ady5s8@r.postjobfree.com

*** **** ****

Westport, NY 12993

518-***-****

Passionate & Creative Marketing Professional with Extensive Experience in B2B Marketing, Brand Management & Development.

Professional Experience:

May 2023 - present

Marketing Director (Contractor)

Emergency University

(Health & Safety Training & SaaS Technology)

Responsible for:

● Integrated Marketing & campaign program

● Digital Marketing & content creation

● ABM program management & execution

● Automated lead capture workflow (site pop-ups; chatbots)

● Sales assets & presentation development

● Messaging & content creation

● Graphic design

Nov 2022 – May 2023

Director - Corporate Brand & Creative

Coherent Solutions (Software Development)

Responsible for:

● Brand strategy development, execution & management

● Integrated Marketing & campaign program

● Digital Marketing & content creation

● Advertising & promotion

● Sales asset development & management

● Messaging & content creation

● Client success storytelling

● Graphic design

Sept 2021 – Nov 2022 (contractor from Dec 2020 to Sept 2021) Marketing Development Manager / Director - Brand Marketing BullsEye Telecom (Communications, Cybersecurity & Connectivity) Responsible for:

● Brand strategy development, execution & management

● Advertising & promotion

● Sales asset development & management

● Customer & partner case study program

● Vendor partner program

● Collaboration with Product Development team

● Internal communications

● Messaging & content creation

● Graphic design

Jan 2012 to Sept 2021

Freelance Marketing Professional- Outsourced Marketing services, including:

● Branding - (design, strategy, execution & management)

● Content Creation

● Campaign Development (ABM, Engagement Studio, and Automated Workflow)

● Website Management

● Google Analytics, SEO/SEM

● Social Media

● Graphic Design

● Event Management

● Public Relations & Media

Sept 2009 to Jan 2012

Regional Marketing Manager - North America

IndigoVision (IP Video Security)

Responsibilities included:

● Manage consistency of global brand & voice

● Collaboration with Product Development team on new product launches & campaigns

● PR promotion & development

● Manage aggressive event participation

● Sales asset development & management

● Develop & update website content

● Develop customer case studies & success stories

● Develop & execute industry-specific marketing campaigns

● Manage ongoing competitive analysis

● Led internal education program

● Develop monthly customer newsletter

● Manage CRM data

● Digital marketing campaigns

June 2007 to Sept 2009

Enterprise Industry Marketing Manager

InfoLogix (Mobility & Supply Chain Solutions)

Responsibilities included:

● Manage channel & partner marketing programs

● Lead aggressive campaign tactics

● Manage targeted event participation

● Identify & secure speaking engagements

● Sales asset development & management

● Develop & update website content

● Develop customer case studies & success stories

● Develop & execute industry-specific marketing programs

● Manage ongoing competitive analysis

● Led internal education program

● Develop quarterly customer newsletter

● Manage multiple outside vendors

● Manage marketing intern program

June 2006 to 2007

Marketing Director

Diagonal Consulting (SAP consulting firm)

Responsibilities included:

● Develop comprehensive marketing plan & budget projections

● Lead US operations’ rebrand project

● Work with UK parent company to ensure global brand consistency

● Responsible for lead generation, campaigns & activities

● Manage all PR & media opportunities

● Manage updates & edits to website

● Identify & target additional market/industry opportunities

● Responsible for Partner Marketing program

● Responsible for all key events, including trade shows, users groups & webinars

● Spearheading online keyword & search engine optimization marketing efforts

● Manage multiple outside vendors

November 2004 to June 2006

Independent Marketing Contractor

● Billtrust (Outsourced billing)

● IMG Americas (SAP consulting)

● Diagonal Consulting (SAP consulting)

● SITA Corp (SAP consulting)

November 2003 to October 2004

Marketing Director

Billtrust (Outsourced billing solutions)

Responsibilities included:

● Develop comprehensive marketing plan & budget projections

● Design, develop, & create collateral for new & existing products

● Develop promotional concepts & execute multi-level campaigns with measured results

● Identify & create content for all PR & media opportunities

● Manage updates & edits to website

● Oversee SEO/SEM

● Research industry trends & competitive analysis

● Identify & target market opportunities

● Responsible for Partner Marketing program

● Identify, coordinate & manage key events

● Perform demos & pre-sales presentations

● Develop & coordinate online seminars

● Manage all RFP responses

● Develop & manage users group program

● Responsible for new customer start-up/welcome program

● Manage multiple outside vendors

January 2003 to October 2003

US Marketing Director - Strategic Business Development Group Instem LSS (Global Toxicology software solutions)

Responsibilities included:

● Develop comprehensive marketing plan & budget projections

● Execute aggressive brand promotion

● Responsible for Partner Marketing program

● Design, develop, & implement collateral for new products

● Identify, coordinate, and support key events

● Create, develop, & manage ongoing direct mail campaigns

● Develop and manage process for customer & partner communication cadence

● Perform live demos & pre-sales presentations

● Manage edits and updates to website

● Identify PR opportunities

● Research industry trends & competition

● Manage multiple outside vendors

● Orchestrate annual international users conference April 2000 to November 2002

Marketing Director

eSchoolMall (Online procurement software for education and local government) Responsibilities include:

● Developed comprehensive marketing plan & budget projections

● Executed aggressive brand promotion

● Identify, coordinate, & support key events

● Responsible for Partner Marketing program

● Designed, developed, & created all company collateral

● Performed demos & pre-sales presentations

● Identified and managed media opportunities & speaking engagements

● Created, developed, & managed customer direct mail campaigns

● Developed and managed process for customer & partner communications

● Managed messaging for RFPs to educational & government entities

● Oversee website redesign & content development

● Edited and developed all corporate public relations materials

● Direct public relations campaign to industry-specific publications & websites

● Closely monitor industry trends & competitive landscape

● Manage multiple outside vendors

July 1997 to April 2000

Marketing Manager

IMG Americas (International SAP consulting firm)

November 1995 to July 1997

National Programs Coordinator

Andersen Consulting - SAP Solution Center (Accenture) (SAP consulting firm)

Education:

Philadelphia College of Art - Visual Communications Related Skills:

Adobe Creative Cloud (Acrobat, Photoshop, Illustrator, InDesign) CodeTwo

SAP Concur

Teams & Sharepoint

EOS Software

Constant Contact

Figma

HubSpot

Canva

Google Analytics

Hootsuite

Mailchimp

Microsoft Windows 10+

MSOffice Suite 10+

NetSuite

OSG Insight

Salesforce

WordPress

Zoho CRM

Zoominfo

References furnished upon request.

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