Marketing Manager Director
Resume:
Bobbie Jean Sauter
*************@*****.***
Westport, NY 12993
Passionate & Creative Marketing Professional with Extensive Experience in B2B Marketing, Brand Management & Development.
Professional Experience:
May 2023 - present
Marketing Director (Contractor)
Emergency University
(Health & Safety Training & SaaS Technology)
Responsible for:
● Integrated Marketing & campaign program
● Digital Marketing & content creation
● ABM program management & execution
● Automated lead capture workflow (site pop-ups; chatbots)
● Sales assets & presentation development
● Messaging & content creation
● Graphic design
Nov 2022 – May 2023
Director - Corporate Brand & Creative
Coherent Solutions (Software Development)
Responsible for:
● Brand strategy development, execution & management
● Integrated Marketing & campaign program
● Digital Marketing & content creation
● Advertising & promotion
● Sales asset development & management
● Messaging & content creation
● Client success storytelling
● Graphic design
Sept 2021 – Nov 2022 (contractor from Dec 2020 to Sept 2021) Marketing Development Manager / Director - Brand Marketing BullsEye Telecom (Communications, Cybersecurity & Connectivity) Responsible for:
● Brand strategy development, execution & management
● Advertising & promotion
● Sales asset development & management
● Customer & partner case study program
● Vendor partner program
● Collaboration with Product Development team
● Internal communications
● Messaging & content creation
● Graphic design
Jan 2012 to Sept 2021
Freelance Marketing Professional- Outsourced Marketing services, including:
● Branding - (design, strategy, execution & management)
● Content Creation
● Campaign Development (ABM, Engagement Studio, and Automated Workflow)
● Website Management
● Google Analytics, SEO/SEM
● Social Media
● Graphic Design
● Event Management
● Public Relations & Media
Sept 2009 to Jan 2012
Regional Marketing Manager - North America
IndigoVision (IP Video Security)
Responsibilities included:
● Manage consistency of global brand & voice
● Collaboration with Product Development team on new product launches & campaigns
● PR promotion & development
● Manage aggressive event participation
● Sales asset development & management
● Develop & update website content
● Develop customer case studies & success stories
● Develop & execute industry-specific marketing campaigns
● Manage ongoing competitive analysis
● Led internal education program
● Develop monthly customer newsletter
● Manage CRM data
● Digital marketing campaigns
June 2007 to Sept 2009
Enterprise Industry Marketing Manager
InfoLogix (Mobility & Supply Chain Solutions)
Responsibilities included:
● Manage channel & partner marketing programs
● Lead aggressive campaign tactics
● Manage targeted event participation
● Identify & secure speaking engagements
● Sales asset development & management
● Develop & update website content
● Develop customer case studies & success stories
● Develop & execute industry-specific marketing programs
● Manage ongoing competitive analysis
● Led internal education program
● Develop quarterly customer newsletter
● Manage multiple outside vendors
● Manage marketing intern program
June 2006 to 2007
Marketing Director
Diagonal Consulting (SAP consulting firm)
Responsibilities included:
● Develop comprehensive marketing plan & budget projections
● Lead US operations’ rebrand project
● Work with UK parent company to ensure global brand consistency
● Responsible for lead generation, campaigns & activities
● Manage all PR & media opportunities
● Manage updates & edits to website
● Identify & target additional market/industry opportunities
● Responsible for Partner Marketing program
● Responsible for all key events, including trade shows, users groups & webinars
● Spearheading online keyword & search engine optimization marketing efforts
● Manage multiple outside vendors
November 2004 to June 2006
Independent Marketing Contractor
● Billtrust (Outsourced billing)
● IMG Americas (SAP consulting)
● Diagonal Consulting (SAP consulting)
● SITA Corp (SAP consulting)
November 2003 to October 2004
Marketing Director
Billtrust (Outsourced billing solutions)
Responsibilities included:
● Develop comprehensive marketing plan & budget projections
● Design, develop, & create collateral for new & existing products
● Develop promotional concepts & execute multi-level campaigns with measured results
● Identify & create content for all PR & media opportunities
● Manage updates & edits to website
● Oversee SEO/SEM
● Research industry trends & competitive analysis
● Identify & target market opportunities
● Responsible for Partner Marketing program
● Identify, coordinate & manage key events
● Perform demos & pre-sales presentations
● Develop & coordinate online seminars
● Manage all RFP responses
● Develop & manage users group program
● Responsible for new customer start-up/welcome program
● Manage multiple outside vendors
January 2003 to October 2003
US Marketing Director - Strategic Business Development Group Instem LSS (Global Toxicology software solutions)
Responsibilities included:
● Develop comprehensive marketing plan & budget projections
● Execute aggressive brand promotion
● Responsible for Partner Marketing program
● Design, develop, & implement collateral for new products
● Identify, coordinate, and support key events
● Create, develop, & manage ongoing direct mail campaigns
● Develop and manage process for customer & partner communication cadence
● Perform live demos & pre-sales presentations
● Manage edits and updates to website
● Identify PR opportunities
● Research industry trends & competition
● Manage multiple outside vendors
● Orchestrate annual international users conference April 2000 to November 2002
Marketing Director
eSchoolMall (Online procurement software for education and local government) Responsibilities include:
● Developed comprehensive marketing plan & budget projections
● Executed aggressive brand promotion
● Identify, coordinate, & support key events
● Responsible for Partner Marketing program
● Designed, developed, & created all company collateral
● Performed demos & pre-sales presentations
● Identified and managed media opportunities & speaking engagements
● Created, developed, & managed customer direct mail campaigns
● Developed and managed process for customer & partner communications
● Managed messaging for RFPs to educational & government entities
● Oversee website redesign & content development
● Edited and developed all corporate public relations materials
● Direct public relations campaign to industry-specific publications & websites
● Closely monitor industry trends & competitive landscape
● Manage multiple outside vendors
July 1997 to April 2000
Marketing Manager
IMG Americas (International SAP consulting firm)
November 1995 to July 1997
National Programs Coordinator
Andersen Consulting - SAP Solution Center (Accenture) (SAP consulting firm)
Education:
Philadelphia College of Art - Visual Communications Related Skills:
Adobe Creative Cloud (Acrobat, Photoshop, Illustrator, InDesign) CodeTwo
SAP Concur
Teams & Sharepoint
EOS Software
Constant Contact
Figma
HubSpot
Canva
Google Analytics
Hootsuite
Mailchimp
Microsoft Windows 10+
MSOffice Suite 10+
NetSuite
OSG Insight
Salesforce
WordPress
Zoho CRM
Zoominfo
References furnished upon request.
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