Vice President General Manager
Resume:
Bart Cramarossa
954-***-**** ady4xt@r.postjobfree.com LinkedIn
Overview
Seasoned, driven and energetic professional with proven success managing Fortune 500 National Accounts. Extensive experience in strategic account management, financial analysis, contract negotiations, RFP’s, product line reviews, merchandising, pricing negotiations and OEM sales and product development. Passionate about people development, team building and customer relationship building. Promoted multiple times throughout my 34 year career at Electrolux. Personal interests consist of spending time with family, golfing, running, vacationing and being outdoors.
Employment Experience
Electrolux Major Appliances
Vice President Sales, National Accounts, Lowes 2022 – 2023
§ Managed and led a team of 9.
§ Negotiated $100m of new business using a restructured pricing strategy.
§ Navigated Lowe’s account, leading sales and operations for the largest global account.
§ Achieved $1 billion annual revenue via strategic sales and profitability initiatives.
§ Achieved monthly double-digit growth, consistently surpassing performance benchmarks.
§ Implemented a revamped e-commerce strategy delivering 30-40% monthly increases. Vice President Sales, National Accounts, The Home Depot 2018 – 2022
§ Managed and led a team of 7.
§ Amplified account growth by double digit each year for 5 consecutive years at both top and bottom line, resulting in a substantial increase of over $200 million in revenue growth.
§ Navigated $600 million in annual revenue via strategic sales and profitability initiatives with a significant focus centered around e-commerce strategies.
§ Awarded the prestigious “Innovation of the Year” award in 2020.
§ Earned nomination for the prestigious Electrolux Global Sales award in 2020 for outstanding performance.
Vice President / General Manager, Canada Sales and Operations 2017 – 2018
§ Spearheaded cultural transformation and reorganization of the entire Canadian operation.
§ Assumed this additional responsibility while managing the Sears account. 2
Vice President Sales, Sears US (Kenmore OEM Brands) 2012 – 2018
§ Managed and led a team of 24.
§ Grew account to a $1 billion in annual revenue.
§ Received 2013’s CEO award for “Best Performing VP” in the company.
§ Led all OEM product development, sales, and marketing for the Kenmore Brands.
§ Strategically restructured account strategy to boost profits and reduce financial and operational risk during the Sears decline, managing A/R exposure, OEM materials, unique components and downsized the team effectively.
§ Successfully renegotiated 3 complex “strategic sourcing agreements” encompassing complete rebid of the entire portfolio of business. (New Costing/Product/Contract etc) Director of Sales, Lowes Cooking 2010 – 2012
§ Won two additional floor spots delivering approximately $25 million in annual revenue.
§ Proven success managing relationships with senior level Lowes executives.
§ Monitored Point of Sale (POS) daily and proactively communicated insights to Merchandising, Marketing, Finance and supply chain teams with recommendations.
§ Collaborated with Lowes to develop effective promotions to meet and exceed sku productivity metrics.
§ Led product line reviews and pricing negotiations.
§ Grew account revenue by double digits consistently each year. Director of Sales, Sears US (Kenmore OEM Brands) 2003 – 2010
§ Relocated to Chicago.
§ Awarded very prestigious “Partners in Progress Award” in 2004.
§ Managed OEM product development and sales of the Kenmore Brands across all the product lines.
General Manager Sales, Canada 1998 – 2003
• Managed and led a team of 8 direct reports.
• Responsible for all Independent retailers and National accounts
• Through a comprehensive proposal, I secured the Costco account for the first time at Electrolux.
Education
Ryerson University, Toronto, Canada
Bachelor of Industrial Engineering
York University, Toronto, Canada
Certificate in Business Management (CIM)
References upon request
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