Social Media Digital Marketing

FABIANA GAUTIER CUENCA

GRAPHIC/WEB DESIGN & MARKETING

CARACAS, VENEZUELA

WWW.FGCDESIGNS.COM

+1 (305) 335 - 6886

***************@*****.***

EXPERIENCE

EDMC Live Corp, West New York, NJ — Paid Social Campaign Manager June 2022 - May 2023

• Analyze performance data to ensure campaigns are meeting ROl goals.

• Collaborate with team members to increase reach and engagement

• Monitor campaigns to ensure maximum success

• Optimize campaigns for increased effectiveness

Campaigns

July 2022 - October 2022: Myriam Hernandez concerts in Miami and Boca Raton. November 2022 - February 2023: Marisela & Alvaro Torres concerts in Miami and Boca Raton. March 2023 - June 2023: Marisela & Alvaro Torres concerts in Tampa and Kissimmee. Frozen Wheels, Miami, FL — Marketing Director

July 2021 - August 2022

• Responsible for leading the marketing strategy, execution, and, monitoring of digital marketing plans for Frozen Wheels and related brands such as Wateke Foods.

• Supervise and guide others in the marketing and creative department (graphic design).

• Control budgets and allocate resources among projects.

• Conduct market research to keep the company on top of current market trends and competitors' strategies. Emporio Group, Miami, FL — Paid Social Campaign Manager January 2022 - May 2022

Campaigns: March 2022: Ara Malikian & Beret April 2022: Playita Concert May 2022: Vanessa Martins Playita Concert Danny Ocean, Lasso, Lagos, and Los Mesoneros - SOLD OUT Capacity: 3,500

•Market research

• Manage PPC advertising campaigns on Facebook Ads to generate leads, increased engagement, website traffic and increase conversions.

• Developed email marketing campaigns using Mailchimp and Campaign Monitor to nurture leads and increase conversions.

• A/B tested various elements of campaigns to improve performance.

• Designed all graphic content including main flyer in all formats (print, Instagram post/story, billboards, etc), traffic signs for concerts, bar menus, rules, personalized beach balls, giveaway art, and designed and pitched sponsors' decks.

Made In Petare, Miami, FL — Creative Director Social Media Manager September 2019 - May 2020

• Led the visual direction and design for the brand in all aspects (print, media kits, web, photos).

• Design and deliver effective visual solutions across various industries, including print and digital design.

• Developed content strategies for Instagram and website that aligned with business goals and target audience needs

• Developed and executed marketing campaigns that increased brand recognition and customer engagement.

• Collaborated with cross-functional teams, including product launches and sales, to ensure alignment on marketing strategy and messaging.

• Developed and maintained strong relationships with external partners.

• Provide creative direction and mentorship to team members, ensuring the highest quality of work and professional growth.

• Directed photoshoots to ensure the brand message was aligned with the content that was being created.

• Social Media content planning/managing

• Web Design (eCommerce)

Invermedia, Caracas, Venezuela — Graphic Designer and Digital Marketer (Contactor) April 2019 - September 2021

• Worked directly with the CEO in the creation of new brands and their branding, social media management strategies, and digital marketing content and strategies.

• Collaborated in strategic planning for a broad variety of campaigns.

• Developed digital and traditional marketing campaigns for different types of companies.

• Managed multiple projects simultaneously and met strict deadlines while maintaining a high level of quality and attention to detail.

• Conducted market research and analyzed industry trends to inform design decisions and ensure that client projects remained relevant and competitive.

•Collaborate with cross-functional teams to understand business objectives and develop targeted messaging and design solutions to achieve marketing goals.

SKILLS

• Project Management

• Creative direction

• Data tracking and analysis

• Strategic marketing

• Customer acquisition

• Research

• Branding

• Advertising

• Photography

• Graphic Design

• E-commerce design

• Content Strategy

• Pay-per-click advertising

• Client relationship management

• Social media management

• WordPress

• Google Ads (SEO/SEM)

• Google Analytics

• Adobe Creative Suite (Photoshop,

Illustrator, InDesign, Dreamweaver)

• Leadership

• HTML5, CSS

• Shopify

CERTIFICATIONS

New York University, New York,

NY — January 2020 - May 2021

Master of Science in Integrated

Marketing with a concentration in

Digital Marketing

Miami International University

of Art & Design, Miami, FL —

January 2015 - December 2018

Bachelor of Fine Arts in Graphic &

Web Design with a concentration in

Graphic Design

Accord École de Langues,

Paris, France — January 2014 -

December 2014

DALF C1/ Diplôme approfondi de

langue française

CERTIFICATIONS

Strengths Resume

Google Ads Search Certification

LANGUAGES

French (Full Professional)

English (Native or Bilingual)

Spanish (Native or Bilingual)

For more information please visit my LinkedIn profile

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