MEGHA BASAVARAJ WANI

+1-765-***-**** ady4bd@r.postjobfree.com LinkedIn

PROFILE

Accomplished marketing analytics professional experienced in BFSI, human resources, sales/product marketing, and market research. Thrives in fast-paced environments, applying statistical, machine learning, and visualization techniques to extract impactful insights from large multi-channel marketing datasets. Skilled in SQL, Python, R, Power BI. Collaborative team player adept at developing leading strategies to drive business goals. Demonstrates strong leadership, analytical acumen, and effective presentation skills, adding value to consulting, product Marketing and marketing analytics roles. EDUCATION

Purdue University, Daniels School of Business - MS In Marketing Analytics (STEM) West Lafayette, IN (12/2023)

• Awarded Krannert scholarship. KGMA’s auxiliary wing of the Case Competition Committee.

• Senior Brand Ambassador of Purdue CONVOS, Quality Assurance specialist-Purdue University online Alliance University - Master of Business Administration (Marketing) Bangalore, IND (07/2019 - 04/2021)

• President of Graduate Marketing association.

INSEEC School Of Business (Semester exchange program - Luxury Brand Management) Paris, FR (01/2020 - 04/2020)

• International Student ambassador during exchange program representing INDIA. Karnataka University Dharwad - Bachelor of Commerce (Concentrations: Marketing, Finance) Dharwad, IND (06/2014 - 05/2017) PROFESSIONAL EXPERIENCE

Unlock Technologies - Marketing data analyst Intern New York (05/2023 - 07/2023)

• Performed SQL-driven exploratory data analysis on customer behavior data to generate product marketing insights and optimize campaign ROI.

• Built Power BI dashboards to track multi-channel campaign KPIs. Identified and resolved underperformance issues.

• Automated campaign analytics reporting using SQL, Python. Conducted multi-touch attribution analysis with SQL.

• Developed ad hoc reports and analysis for strategic decision making on request. Student Marketing Consultant at Microsoft Minecraft West Lafayette, IN (01/2023 - 05/2023)

• As a liaison for a team of 8, employed advanced research techniques to analyze market trends and identify potential opportunities for growth.

• Analyzed gameplay data, social media trends, and sentiment using SQL, Python, Power BI to uncover growth opportunities for Minecraft.

• Combined statistical analysis with strategic insights to build reports and data-driven recommendations.

• Delivered actionable analytics dashboards on user behavior and preferences, driving a 15% increase in new user conversion. Jovian- Swift Ace AI Pvt. Ltd - Product Marketing Lead Bangalore, IND (02/2022 - 06/2022)

• Develop global product marketing strategies using agile methodologies to address market gaps in university programs for STEM professionals transitioning to Data Science careers through boot camps, resulting in a significant increase in enrollment by 20% within three months.

• Lead and manage sales teams using agile principles, reducing sales cycles by 37.5% from 8 days to 5 days and achieving an 8% increase in conversion rates, leading to a revenue boost of $500,000.

• Spearhead expansion efforts, targeting the Africa user base, resulting in a notable 14% revenue increase within three months and contributing to a 25% month-over-month revenue growth from March to April'22 and 40% from April to May’22 on a global scale.

• Conduct agile user research to inform product development decisions, resulting in the launch of two innovative features and a pricing optimization strategy, leading to a 10% increase in customer satisfaction and a revenue uplift of $200,000. Scaler by InterviewBit - Product Marketing Manager (India, US). Bangalore, IND (02/2021 - 02/2022)

• Drive agile product marketing for B2C customers in India and the US, achieving consistent revenue growth and optimizing customer acquisition funnels.

• Analyze channel metrics and KPIs to optimize marketing strategies, resulting in increased customer acquisition and improved conversion rates.

• Collaborate cross-functionally to launch innovative products and services, driving significant revenue uplift and ensuring successful product launches.

• Manage stakeholder relationships and achieve high customer satisfaction through effective product marketing and agile methodologies. Infiniti Research Pvt Ltd - Market research analyst (Internship) Bangalore, IND (05/2020 - 07/2020)

• Conducted primary and secondary market research for 8 B2B projects in sourcing intelligence, Market Intelligence, and Market Analysis for leading FMCG’s like P&G, nestle, Unilever in APAC and EMEA regions along with healthcare companies like Roche, Bayer.

• Analyzed data on consumers, competitors, and market trends using modern and traditional methods, resulting in accurate reports and recommendations.

• Utilized data visualization tools and presented research findings to key stakeholders, resulting in improved decision-making and increased revenue. Accenture - HR ASSOCIATE(Ops) Bangalore, IND (06/2018 - 06-2019)

• Facilitating end-to-end HR processes and transactions, including onboarding, exit process, benefits administration, and employee data management. Ensuring data accuracy and compliance with company policies and regulations. Collaborating with stakeholders across different business units to support the needs of the organization and drive operational excellence.

• Providing timely and accurate information to employees on HR-related matters. Managing employee inquiries and escalations in a professional and timely manner with people management ability.

• Championing diversity, equity, inclusion, and belonging (DEIB) initiatives by supporting HR programs and strategies that promote a diverse and inclusive workplace culture.

Tata Consultancy Services - Business Associate (Banking) Pune, IND (06/2017-05/2018)

• Conducted audits of employee transactions of our client Lloyds bank UK and ensured compliance with company policies and procedures. Managing operations covering KPIs, SLA (Service Level Agreement), Volumes Management, Quality assurance, Customer Satisfaction), RCAs (Root Cause Analysis)

& Forecasting. Analyzing data to provide insights into the strategy and initiatives that support our business goals.

• Presented findings to key stakeholders in clear and concise manner to prevent financial breaches. LEADRSHIP ACTIVITIES, AFFILIATIONS, HONORS

• TCS-Star performer of the Month-January 2018, Accenture- Recognition of the month-October 2018, Jovian - Leadership award

• Volunteered for “Save the Children” The NGO working for children’s education and protection of child rights, Fundraising Volunteer at Isha Foundation.

• Member of AAARCC under the office of Diversity, Inclusion and Belonging. TOOLS: Google suite, MS Suite, SEMrush, Canva, MS PowerPoint, Excel, Google trends, Trello, MS Project, Asana, Salesforce, Lead squared, GA4, Google Optimize, Mural, Facebook business suite, chatfuel, Qualtrics, Bloomberg, ServiceNow, Azure Databricks, Jira, Adobe, Snowflake, Heap, Slack, Marketo. SKILLS: Tableau, Data visualization, Data analysis, report building, Basic R, Python, SEO, A/B testing, GTM Strategy, SQL, Market research, social media marketing, Strong social media platforms knowledge such as YouTube, Instagram, Facebook, and TikTok and twitter, Project management, event management, Scrum, agile, Email marketing, webinars. SOFT SKILLS: Leadership, detail oriented, adaptable, inclusive, strategic, customer focused. CERTIFICATES: Certified Scrum Product owner, SEMrush SEO certified.

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