OBJECTIVE:

Experienced marketing specialist with a proven track record in digital content strategy, social media management, and brand engagement. With a passion for driving positive results and fostering meaningful connections, I am dedicated to utilizing my skills to enhance the company's digital presence and achieve strategic goals.

EDUCATION:

Sacred Heart University, Fairfield, CT August 2018 – August 2020

Jack Welch College of Business and Technology

Bachelor of Science in Marketing – Minored in Digital Marketing and Fashion Merchandising

University of Delaware, Newark, DE August 2013 – January 2015

Department of Fashion and Apparel Design

Apparel Design and Fashion Merchandising

PROFESSIONAL EXPERIENCE:

Beauty Quest Group, Stamford, CT January 2022 – November 2022

Assistant Marketing/Brand Manager (Brands: Biomega & One ‘n Only)

Spearheaded content creation, overseeing blog posts, copywriting, and engagement strategies.

Formulated and executed comprehensive digital content plans, resulting in a 41.15% increase in Instagram followers within 4.5 months.

Led the development of content, digital advertising, and marketing strategies for the company's website and social media platforms.

Utilized real-time trends, technologies, and tools to maintain a competitive edge.

Kaskey Kids Inc., Winnetka, IL March 2021- January 2022

Audience Activation & Social Media Manager & Junior Project Manager

Collaborated cross-functionally to curate compelling digital content and communication strategies.

Optimized content platforms using data analysis, driving an 86% increase in average post engagement.

Generated insightful reports to inform future campaigns and continuous improvement.

We Heave Ho, Rye, NY March 2021 – January 2022

Planning & Audience Activation

Conducted data-driven analysis, resulting in strategic campaign refinements and heightened brand awareness.

Played a pivotal role in expanding the company's digital presence through innovative campaigns and email marketing initiatives.

Rescue Dogs Rock NYC Adventures, Rye, NY May 2019 – March 2021

Social Media Marketing Manager & Creative Content Commissioner

Orchestrated impactful content across social platforms, videos, blogs, and community engagement portals.

Managed project timelines, streamlined strategies, and enhanced marketing performance.

Collaborated with internal and external partners to foster community engagement.

SKILLS:

Graphic Design & Movie Editing: Adobe Creative Cloud/Suite (Photoshop, Lightroom, Illustrator, InDesign), iMovie, Adobe Premiere, Canva

Microsoft Office: Word, PowerPoint, Outlook, Teams, Excel

Website Design: Wix, Squarespace

Social Media Platforms: Instagram, Facebook, Pinterest, TikTok, LinkedIn, YouTube, SnapChat, Twitter

Business Programs: Buffer, Hootsuite, HubSpot, SalesForce, Google Analytics, Sprout Social, Monday.com, WordPress, Box, Bill4Time, Falcon, Content Cal, Shopify, NetSuite, Bynder, Tableau

SOFT SKILLS:

Communication: Effectively convey ideas and strategies to stakeholders, ensuring a unified brand voice

Collaboration: Work closely with cross-functional teams to create and execute strategies aligned with company goals

Adaptability: Stay updated on trends, adapting strategies to leverage the latest social media practices

HARD SKILLS:

Digital Marketing: Crafting engaging content that resonates with target audiences

Analytics Tools: Proficient in Google Analytics, Facebook Insights, and social monitoring tools

Campaign Management: Create and manage paid social media and Google ad campaigns

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