ANUBHA SHARMA

New York, NY ***** ady3pk@r.postjobfree.com

https://www.linkedin.com/in/anubha-sharma01/

https://aboutanubhasharma.wixsite.com/aboutanubhasharma

PROFESSIONAL SUMMARY

Versatile background in design, styling, project management, marketing, and merchandising, and deeply passionate about brand management, specifically in the realms of brand licensing and global marketing communications. My expertise uniquely positions me to drive strategic brand development and international marketing initiatives.

EDUCATION

LIM College New York Aug 2023

Master of Professional Studies in Business of Fashion

Award & Recognition: Award for Excellence in Business of Fashion, Graduate Student Orientation Leader

National Institute of Fashion Technology Chennai May 2010

Bachelor of Fashion Design

EXPERIENCE

The Luxury Council, Business Development Intern New York (Jun 2023- Aug 2023)

• Generate contact lists and marketing leads for the business development team.

• Create results for marketing campaigns, connect marketing managers and CMOs.

• Facilitate in creating invitations to C-Suite executives and RSVP lists for events, master the back end of the website.

SeeROSEGo, PR & Partnerships Specialist New York (Feb 2023- May 2023)

• Crafted brand story concepts to pitch to founders and execute with the press release and outreach and increased brand

awareness by 20%.

• Lead pitching to the press and placed products with BigFig Mattress and influencer Vanessa Camille.

• Owned and managed communication and strategic product placements with editors, social media influencers,

celebrities, and stylists, effectively controlling A&P budget allocation.

Durga Entertainment, Social Media & Marketing Specialist New York (Oct 2022- May 2023)

• Created and managed social media strategies and content that is engaging and relevant to the target audience.

• Collaborated with the Big Apple Film Festival to promote film screenings through effective social media management,

tracking A&P expenses to optimize campaign results and increased engagement by 30%.

• Worked closely with marketing team members to develop and implement successful marketing campaigns.

Self Employed, Brand Manager/ Creative Consultant Chennai (Dec 2019- Aug 2022)

• Costume Stylist - television (Sun network)- green matte and set shows for 12 channels and generated new brand

partnerships with brands like Zara, H&M, Lifestyle Group, and Reliance Trends while effectively managing P&L for

each project.

• Directed and styled photoshoots for prestigious fashion magazines, demonstrating creative vision and expertise in

e-commerce brand representation, while managing A&P budgets for promotional activities.

• Provided brand consulting services for Veev, leading press communications and editorials in partnership with

publications such as The Times Of India, The Hindu & The Indian Express, ensuring optimal A&P spend for

maximum exposure.

Orient Craft Ltd., Merchandising Manager- Wovens Gurugram (May 2018-Dec 2019)

• Managed renowned brands like GAP, Tommy Hilfiger, Espirit & Ralph Lauren, negotiating cost and inventory and

actively participating in P&L management for each brand project, reducing costs by 10%.

• Developed annual and quarterly budgets and actively participated in brainstorming new projects with marketing.

• Identified industry trends and monitored supply and demand, contributing to a 12% increase in productivity,

while ensuring optimal P&L outcomes.

Orient Craft Ltd., Senior Merchandiser Gurugram (May 2015- May 2018)

• Coordinated and communicated with buyers and other departments, including budget discussions, P&L management.

• Followed up on fabric and trims from sampling to production.

• Developed new ranges with the product team every season as per mood boards sent by the buyer.

SKILLS

Language: English (Fluent), Hindi (Fluent), French (Elementary)

Skills: Microsoft Office, Microsoft Excel, PowerPoint, Communication, Merchandising, Business Development,

Marketing, PR, Partnerships, Social Media, Event Coordination, Styling, Brand Management, Negotiation, Budgeting,

Analytical Skills, Organizational Skills, Teamwork, Presentations, Critical Thinking, Leadership, Creativity.

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