ZEINA KAYS

Senior Corporate Communications Consultant-

Strategy and Implementation

Contact: +961-**-******

Email: ady3o1@r.postjobfree.com

Address: Beirut city, Lebanon

Nationality: Lebanese

KEY SKILLS

Marketing communications

Employee engagement

Strong interpersonal skills

Content development

Event management

Working with diverse and cross-functional teams

Brand management

Media relations

Stakeholder engagement

Content creation and analysis

Ability to handle multiple projects

Project management skills

Developing communications

strategy

Budget planning and

implementing

Team building and coaching

Resilience and agility

Crisis communications

Measuring ROI

Proficiency in English and Arabic

EXPERIENCE

05/2021 to present Marketing Communications and Branding Consultant

Eventbuz – Doha, Qatar (remote)

Responsibilities:

Appointed as Marketing Communications and

Branding Consultant for Eventbuz, a new B2B and

B2C event platform and application launched

in Qatar in October 2022.

Developing the pre-launch marketing

communications strategy.

Creating the content strategy for website,

application and marketing collateral.

Developing branding and corporate identity in

collaboration with graphic designers.

Developing content and key messages for Social

Media platforms.

Designing social media campaigns covering

collaboration with SM influencers.

Overseeing the production and content of corporate

videos and infographics.

Creating and writing marketing tools such as client proposals and sponsorship packages.

Coordinating on the big launch event in Doha, in terms of event ideation and innovative

event experience.

Working closely with the Managing Director and the design & digital teams.

03/2020 to 02/2021 Senior Communications Consultant – Oil and Gas

Seconded to ADNOC Onshore – Abu Dhabi, UAE

Responsibilities:

Appointed as Team Leader and reporting directly to SVP Corporate Communications and CSR.

Assisting SVP on Internal and External Communications.

Providing support with leadership communication channels and the greater senior management team

in cascading key messages to headquarter employees and frontlines.

Managing a team of 11 specialists (internal & external communications, digital, and graphic designs).

Establishing processes and guidelines for effective team functioning and time management.

Giving strategic advise and support in terms of creating new communications channels and overseeing

the current Communications tools with analytics and analyzing metrics.

Creating and overseeing internal communications campaigns in adherence to corporate identity.

Supervising and implementing on the job training for the team.

Reviewing and evaluation performance against KPIs and key objectives.

Restructuring new intranet Communications Portal.

Approving all internal and external communications materials (corporate announcements, articles,

presentations, press releases, talking points, etc..)

Developing and implementing corporate events to increase employee engagement.

02/2017 to 12/2019 Communications and PR Consultant

Freelance – Beirut, LEBANON

Projects:

Developing and establishing a new CSR initiative in Lebanon. This has to do specifically with

solving a major issue facing Lebanese (and some Arab) youth. This is mobile-based and in

alpha phase.

Creating communications strategy for a start-up business in one of the leading companies in Beirut.

Drafting Content press for clients in Lebanon and Oman.

Preparing and organizing a course on personal branding in Lebanon.

Developing a product launch event for a major conglomerate in Qatar.

04/2009 to 12/ 2016 Head of Public Relations & Media – Oil and Gas

Qatar Energy

Formerly Qatar International Petroleum Marketing Co. Ltd (Tasweeq) - Doha, QATAR

About Tasweeq:

Qatar International Petroleum Marketing Company Ltd. is a state-owned company responsible for marketing and exporting petroleum products (gas and oil) for the state of Qatar - Downstream business.

Company size 200 employees. Revenues: USD 30B-40B per year. In December 2016, Tasweeq was fully integrated into Qatar Energy pursuant to a state law.

Responsibilities:

Corporate Communications:

Developing and managing the execution of the communications strategy.

Positioning and promoting Tasweeq in the Middle East, North Africa and South-East Asia

regions as a thought leader.

Responsible for setting the global communications strategy that incorporates all aspects of

the communications mix, covering social media, press releases, media narratives, success

stories, talking points, sourcing sponsorships, handling public relations and more.

Developing strong relationships with key stakeholders across the company; ensuring sturdy

alignment with the Leadership Team.

Making sure Tasweeq reputation is enhanced in target markets.

Preparing the annual communications budget and establishing control measures

Responsible for internet and intranet content management.

Ensuring Company's key messages reflect vision, mission and brand value.

Engaging in internal communications such as announcements, news releases,

employee-related communications and key presentations.

Writing all procedures related to the Communications Department.

Proficient writer in English and Arabic.

Brand Management:

Establishing the logo rationale and brand strategy for Tasweeq.

Establishing the Corporate Identity Manual and design templates.

Creating brand procedure and guidelines.

Supporting product managers on brand positioning and customer reach (we successfully

launched 3 new products that increased company market share and revenues).

Developed customer marketing collateral that promoted the value proposition.

Worked closely with the Leadership Team and Marketing Team to ensure brand was

effectively penetrating international markets mainly South-East Asia.

Conveyed brand value, brand promise and key messages through international industry

events and corporate speeches/ presentations.

Media Relations and Media Production:

Organizing press conferences and preparing press kits.

Maintaining strong media relations on local and international levels including wire

media and industry publishers.

Performing media monitoring, print and digital, and reporting the media and advertising

spent on quarterly basis.

Overseeing the production (idea, content and editing) of TVC, corporate videos and infographics

movies.

Events Management:

Researching and locating international events that best fit brand value and products

portfolio.

Organizing and delivering corporate events (internal and external) on local and

international levels (mainly in Singapore, UK, Malaysia, Japan, India, Indonesia, USA, UAE and

Qatar).

Managing and organizing employee events such as Town Halls, Employee Appreciation, Family Day

and Sports Day.

Preparing and conducting event evaluation surveys to optimize event deliverables and set standards

for future events.

Corporate Social Responsibility:

Developing the annual Corporate Social Responsibility plan.

Implementing sustainable CSR initiatives in areas of Health, Education, Sports and

Safety.

Ensuring the CSR budget is spent efficiently and for good community causes.

Management and Coaching:

Preparing and submitting monthly KPIs and key deliverables.

Reviewing and evaluating performance reports of all subordinates.

Coaching and mentoring national graduates as staff developees.

Being an integral part of several functional and cross-functional committees for

business continuity, continuous improvement, corporate performance, website and

intranet, and information security.

Reporting to VP Administration, CEO and Leadership Team.

07/2006 to 01/2009 Account Director – PR & Events

DPI thenetworkone (Advertising and Media Agency) – Doha, QATAR

Responsibilities:

Performing all kinds of Above-The-Line and Below-The-Line activities.

Preparing full proposals to client including marketing, media, advertising and creative concepts.

Coordinating between agency and clients on jobs at hand.

Making sure briefs and creative concepts are respected and followed internally.

Respecting deadlines while ensuring quality and quantity of the job handled.

Creating ideas and content to match clients' requirements.

Established the PR & Event Management Department for the agency.

Handling all PR and event-related activities for all clients.

Developing PR & Event management agreements for clients.

Handling event organization (and management) from theme creation to the actual event implementation.

Liaising media relations and organizing press conferences for event launches, promotions and public announcements.

Preparing and writing press releases in English and Arabic.

Scouting and assigning local & international event suppliers.

Presenting on-the-ground support to make sure all setup, activities, materials

coincide with the initial approved event plan.

Major clients included: DOMASCO (the Distributors of Honda, Volvo, Honda

Motorcycles, Yanmar, Sanyo and Raymond Weil in Qatar), Occidental

Petroleum of Qatar, Ministry of Economy & Commerce (Investment Promotion

Division), and Intercontinental Hotel Doha.

PREVIOUS ROLES

11/2004 to 06/2006 Executive Director / Partner

Zen Communications - Doha, QATAR

11/2002 to 02/2004 Marketing Manager/ Partner

B2B Advertising & Marketing – Antelias, LEBANON

02/2000 to 09/2001 Marketing Manager/ PR Manager

Sheraton Deira Hotel & Towers – Dubai, UAE

03/1998 to 01/2000 Account Director

MAC Ad Agency – Jounieh, LEBANON

02/1997 to 02/1998 FMCG Brand Manager

B-FOOD SAL – Beirut, LEBANON

01/1996 to 01/1997 University Lecturer

Haigazian University - Beirut, LEBANON

EDUCATION

1994 to 1998 MBA degree: Marketing & Management

Lebanese American University (LAU) – Beirut, LEBANON

Graduated with Distinction

1990 to 1994 BS degree: Business Management

Lebanese American University (LAU) – Beirut, LEBANON

Graduated with Honours

TRAINING & CERTIFICATIONS

Introduction to Standards and Sustainability –April 2023 International Trade Center (online)

Introduction to Digital Journalism – July 2021

Reuters (online)

Understanding Digital Marketing – Nov 2016

Georgetown University Qatar

Team Building Workshop – May 2016

Pro-Training – Doha, Qatar

Best Practices in Media Measurement and Analysis – February 2016

Carma Public Relations and Communications – Dubai, UAE

Finance for Non Finance Professionals – November 2015

PWC’s Academy – Doha, Qatar

Coaching for Excellence – November 2014

International Leadership Management (ILM) – London, UK

Global PR Trends Summit – June 2014

P World Global

Transformational Leadership Master Class with Jack Canfield – December 2013

Doha Business Solutions – Doha, Qatar

The Foundations of Developing Strategic Plans for Communication & Effectiveness

of Social Networks in Public Relations Plans – May 2013

International Public Relations Association Gulf Chapter (IPRA-GC)

High Impact Public Speaking Skills - January 2013

Campbell Knowledge Corp

Performance Management Training - November 2012

Moody's Analytics

Strategic Media Communication & Public Relations - October 2011

Marcus Evans

Coaching and Performance - June 2010

Internal Communication Master class- May 2010 Marcus Evans

LANGUAGE & COMPUTER SKILLS

ARABIC: Native

ENGLISH: Fluent (Speaking, writing and reading)

FRENCH: Good (Speaking, writing and reading)

SPANISH: Basic

MICROSOFT OFFICE: Expert level user Word, Excel, Outlook & PowerPoint

SHAREPOINT: Website Content Management

SAP: Advanced level user

REFERENCES

Mr. Anton Bray

Title: Managing Director, Le Chene Consultancy - UK

Relation: Ex-colleague VP of Operations at Tasweeq - Qatar

Email: ady3o1@r.postjobfree.com

Ms. Vimla Mulchand

Title: Event Director, Conference Connection Ltd., Singapore

Relation: Event Owner and Organizer (co-hosted events in Qatar and UAE)

Email: ady3o1@r.postjobfree.com

Ms. Leila Mikail

Title: L&D Manager, Pharmaceutical Council - UK

Relation: Ex-colleague HR Director at Tasweeq - Qatar

Email: ady3o1@r.postjobfree.com

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