Charles Richard Newcomer

“I never lose; either I win, or I learn.” Charlie Newcomer

*** ********* **. ********, ** 28479 ady3gu@r.postjobfree.com

908-***-**** https://www.linkedin.com/in/charlienewcomer

SENIOR SALES AND MARKETING EXECUTIVE

Highly regarded, dynamic sales and marketing executive with expertise at increasing performance and driving profitability.

Recognized for energetic collaboration, teamwork, negotiation and building loyal business relationships.

Respected for creating new business opportunities by motivating, mentoring, and leading by example.

LEADERSHIP ATTRIBUTES

STRATEGIC ENERGETIC MOTIVATIONAL CUSTOMER-FOCUSED COLLABORATIVE TACTICAL

PROVEN CAPABILITIES

Sales and Marketing Management Sales Force Restructuring Client Relationship Management

Strategic Planning Motivational Team Building Business Development

Sales Presentations Business Analysis Competitive Analysis

New Account Acquisition Customer Service Project Management

Negotiations Inside/Outside Sales Key Accounts

PROFESSIONAL EXPERIENCE

NextGen Sales and Marketing, Leland, NC 2019 – Present

Owner

Coached Sales Team of a High Tech Company on best practices of cold calling and pipeline management resulting in sales cycle reduction of 17%.

Conducted Competitive analysis for a High Tech Company that resulted in gaps filled in product offerings as well as an enhanced Digital Marketing Program.

Coaching individuals in transition utilizing social media, networking, and direct approach strategies to

secure employment and/or new career opportunities.

CastleBranch Inc. Wilmington, NC – SaaS – Education – Healthcare 2017 - 2019

Sales Manager

Responsible for sales in North America including Colleges/Universities and Hospitals.

Achieved 105%+ of Quota in 2017 and 2018 and increased Pipeline 11%.

Won state bids totaling over $2.3 Million in two years.

Developed role play and training program for sales force utilizing the Challenger Model.

NextGen Sales and Marketing, Scotch Plains, NJ

Owner 2009 - 2017

Consulting/Business Development

Benchmarked existing sales structure and developed new sales and marketing strategy for a North Carolina Furniture Co.

Identified a new vertical and developed a channel strategy for a major Consumer Appliance Retailer

Directed Global Sales and Showrooms (Americas Mart/Dallas Market) for a consumer products company.

Conducted GAP Analysis and developed a company’s first target account program.

Opened 27 new accounts in the U.S. and Europe for a consumer products company.

Assisted U.S. Arts and Crafts Company with U.S. acquisition of a competitor.

Created a U.S. Business Plan for Chinese Manufacturer of Solar Powered Outdoor Lighting.

Generated a market study of Home Automation and Guest Room Control Systems for a U.S. Client.

Developed an Automotive Aftermarket company’s first private label parts program for the U.S and Canada.

ColArt Americas, Piscataway, NJ – Fine Art Materials/Arts and Crafts/Holiday Gift 2006 – 2009

Vice President Sales

Directed all Sales Activities in North America

Accomplishments

Achieved #1 Category Sales position at Michael’s Arts and Crafts, A.C. Moore, and Utrecht Art Supplies earning Vendor of the Year Awards at all three.

Increased Top Line Sales 28% and EBITDA 3% in three years.

Developed a Target Account program that added 15 new accounts in three years.

Created new plan-o-gram for Michael’s Arts and Crafts artist paint and brush aisle including competitive brands.

Charles Richard Newcomer

Colorite Plastics Company, Ridgefield, NJ – Lawn and Garden/Seasonal/OEM 2003 – 2006

Vice President Sales and Marketing

Responsible for all Marketing and Sales both Domestic and International

Accomplishments

Increased sales at Lowe’s from $28 Million to $48 Million and profitability 5.3% in 3 years.

Turned around a $220 Million business from negative 9 Million EBITDA to positive $15 Million.

Received Vendor of the Year Awards at Lowe’s and Ace Hardware.

ISOS Inc., Scotch Plains, NJ – Office Products/Data Storage 1999 – 2003

Vice President

Directed day to day operations of the business.

Accomplishments

Grew the business an average of 18% Year over Year.

Negotiated initial supply contracts with VARS and SI’s in the Metro New York Area.

Increased profit margins from 38% to 52% in 4 years.

Established supply contracts with Ingram Micro and Tech Data for computer products.

Maxell Corporation of America, Fair Lawn, NJ – Audio/Video – Data Storage - OEM 1993 – 1999

Vice President Sales and Marketing

Led all Sales and Marketing Activities in North America and member of International Marketing Group.

Directed, staffed, and managed 3 National Sales Managers, 2 National Marketing Managers,

2 National Account Managers, 7 Regional Managers, 27 District Managers and 2 Customer Service Groups.

Accomplishments

Restructured an unprofitable division reversing a $105k/month loss into a $210k/month profit in 6 months.

Grew Company Sales from $85 Million in 1993 to $306 Million in 1999.

Increased Office Depot sales from $2 million to $20 million in 3 years.

Successfully negotiated Maxell Video Tape to be the exclusive media to record the Holocaust Survivors Interviews with the USC SHOAH Project

Negotiated contract with NBC News to transfer and archive their analog film records/library on Maxell Digital Media.

EDUCATION

Rutgers University Piscataway, NJ – Mini MBA

Rowan University Glassboro, NJ - B.A. Accounting

Vendor of the Year Awards

Office Depot

Lowe’s Home Improvement

Ace Hardware

Michael’s Arts and CraftsAdditional Course Work

Competitive Strategies (Michael Porter)

Competitive Manufacturing (Hal Mather)

Management Course for Presidents (American Management Association)

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