Shari Ross

Award-Winning Director of Sales/Marketing/Operations

ady3cc@r.postjobfree.com

310-***-**** • Thousand Oaks, CA 91362

Qualifications

Summary

Intensely motivated sales and operations professional with over 10 years of extensive documented success supporting medical, and luxury residential brands within highly competitive markets to progress organizational objectives. Confident leader able to meet and exceed sales targets through an entire sales cycle by developing and maintaining profitable relationships, applying customer-oriented policies, and delivering exceptional service. Calm in high-stakes situations and able to identify and address opportunities to secure new business. Proficient user of CRM systems.

●Sales & Marketing

●Strategic Planning & Analysis

●Consultative Sales

●Customer Education

●Exceptional Customer Service

●Relationship Management

●Sales Forecasts & Analyses

●Clinical Product Expertise

●Account Management & Territory Growth

●Event Planning & Execution

Career

Experience

Area Sales Specialist, Belmont Village Senior Living, Southern California Region 2015-Present

Utilizing extensive expertise in the luxury hospitality, medical, and long-term aging industry, support and lead sales teams throughout the So Cal territory to achieve maximum occupancy and ROI. Strategize with all department directors to improve both operations and sales efficiency in order to drive growth. Build and maintain strong and trusted relationships with a variety of key industry contacts. Collaborate with VP’s of Sales and Operations to identify creative, innovative initiatives to grow business.

●2019 Recipient President’s Value Creation Award for highest level of revenue and positive NOI.

●Achieved and maintained 100% occupancy for 26 months at Thousand Oaks location.

●Launched and delivered 75% occupancy of brand-new Calabasas location within one year.

●Winner of President’s Club in 2016 and 2017.

●Recognized with Drives for Results Award in 2016.

●Recipient of Cupola Award in 2016 and 2017.

Senior Director of Sales, Varenita Westlake, Westlake Village, CA 2020 -2021

Lead sales and marketing operations efforts at the ground floor level to establish a new luxury assisted living and memory care community brand. Devised and implemented strategies to create brand awareness throughout the region. Established and maintained relationships with local medical professionals, potential prospects, and families, with the goal of pre-leasing at high occupancy. Assisted in hiring management and front-line teams, as well as supervising the Sales Counselor positions.

●Achieved 100% pre-lease reservation occupancy within 8 months, exceeding budget by 50%.

●Successfully launched new brand in a highly competitive industry

●Hired, trained & supervised sales counselors and move-in coordinators

Director of Sales & Marketing, Belmont Village Senior Living, Thousand Oaks, CA 2015- Present

Led sales and marketing operations for senior living facilities with nearly 300 total units in Thousand Oaks and Calabasas. Promoted organization and services by developing and maintaining industry relationships that resulted in referrals and established effective marketing strategies. Developed annual budgets, forecasts, and sales and marketing plans. Planned and executed promotional activities and events that drove engagement and increased occupancy levels. Conducted tours and maintained expertise of facility amenities and features, including those related to assisted living, memory care, and relationships with physicians and facilities.

Community Ambassador, Silverado Senior Living, Calabasas, CA 2013 to 2015

Oversaw operational and financial aspects of senior living community. Met quotas and achieved company goals with effective and professional sales techniques and exceptional customer service. Complied with company policies and applicable regulations, boosted revenue, and developed and executed marketing campaigns. Promoted organizational objectives through execution of public relations and marketing strategies.

●Improved long-term care move-in rate 45% over prior year by increasing referrals.

●Re-built reputation throughout the community by partnering with clinical thought-leaders

●Territory Sales Representative, Forest Pharmaceuticals, Santa Barbara, CA 2010 - 2013

Promoted Forest pharmaceutical products to primary care physicians, cardiologists, neurologists, pulmonologists, and psychiatrists across Ventura county. Analyzed market, identified potential opportunities for growth, and implemented strategies to address them. Established and maintained accounts by developing strategies, targeting existing and prospective practitioners, and offering product expertise. Provided ongoing education and support to medical professionals within the territory to encourage accurate and effective use, delivering exceptional customer service.

●Led Bystolic to rank in top 1% regionally and top 25% nationally.

●Led Lexapro to rank in top 1% nationally

●Launched new COPD product, Daliresp

Education

B.F.A. in Acting, Minor in Social Work

New York University, Tisch School of the Arts, New York, NY

Professional

Training

●Integrity Sales Certification

●Argentum Senior Living Sales Counselor Certification

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