Project Manager Marketing Strategy
Resume:
Karl Schaenzer
Senior Digital Analyst * Glendale Rd.
North Hampton, NH
SKILLS ********@*****.***
Business Analysis, Project Management, Marketo, Drupal, Adobe Experience Manager, CRM Marketing, Programmatic Advertising, HTML, Marketing Strategy, Google Analytics, Google Tag Manager, Tealium, Adobe Analytics, eCommerce, SPSS, Data Visualization, Microsoft Excel, SEO, A/B Testing, Data Modeling and Marketing Strategy. EXPERIENCE
Tyson Foods, Chicago IL - Senior Digital Analyst
July 2021 to Present
● Led Adobe Experience Manager Implementation for Commercial Organization
● Led Digital Content Supply Chain investigation effecting 20 Billion in sales
● Served as Subject matter expert in Solution Architeture definition of all Marketing Technology at Tyson
● Led Enterprise Content Management RFP and Investigation
● Developed and socialized digital eco-system architecture mapping
● Build out measurement standards for Global BUs on implementing best practice for SEO, Digital Measurement, and Governance Tyson Foods, Chicago IL - Digital Analytics Analyst April 2020 - June 2021
● Lead D2C optimization that lead to 80% growth in revenue for Tyson Brand eComm
● Lead Deployment of Tyson Foods Europe site delivering site in 50% less time than planned
● Lead Compliance validation for all external digital properties to comply with GDPR and CCPA
● Developed and deployed a comprehensive measurement Strategy enhancing Foodservice Marketing measurement
● Optimize web features via analytical analysis to increase ROI of web properties
● Worked as Project Lead for Analytics Workstream in a Marketing Automation Implementation
● Build automated self serviceable reports and to enable users to report on digital analytics leading to marketing strategy optimization
● Worked Brand teams to enhance eCommerce tools and developed measurement allowing for direct attribution to sales Karl Schaenzer
FutureCeuticals, Momence IL - Leads and Analytics Coordinator September 2018 - April 2020
● Implemented proper linking across digital marketing efforts and Google tags across two websites to map micro-conversions, provide insights for web optimization efforts, and drive improved UX/UI
● Deployed cross department measurement strategy to allow for attribution of Marketings contribution to sales
● Developed standards to drive future reporting, analysis and optimization to drive improvement across the marketing mix and across brand portfolio
● Generated insights and optimization which lead to a 150% growth in marketing budget YoY
EDUCATION
Saint Louis University, St. Louis Mo - BS Marketing August 2014 - August 2018
Applicable courses include: Marketing Analytics, Marketing Research, E-commerce of International Business, Marketing Strategy
CERTIFICATES
● Six Sigma Yellow Belt Certification 2020
● CAPM Associate Project Manager
● Google Data Analyst Certificate
● Google Analytics Certified Heavy User
● Google Tag Manager Certified
● Tealium Technical, Business, and Admin Certified ACTIVITIES
● Member: Tyson International Digital Transformation team
● Member: Tyson Foodservice Digital Transformation team
● Member: American Marketing Association - Boston Chapter
● Member: Digital Analytics Association
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