Jessica Gonzalez Fernandez Email : ady380@r.postjobfree.com

Technical Product Manager Contact: 469-***-****

Professional Summary: 15+ years of experience, proficiency and capability for the following key activities:

• Talented UX&UI Sr. Consultant & Product Manager with more than 95% client satisfaction scores for visual design and implementation developing digital products, dashboards, corporate websites, ecommerce, and cross- platform SaaS applications in a wide range of industries ranging from: b2b, toy industry, construction, luxury, fashion, furniture, eco-friendly, insurance, restaurants, b2c, food industry, pharmaceutical, telecommunications, startups, automotive industry, consulting, education, beauty, real estate, accounting, tourism, etc.

• Self-starter and goal-focused expert great at understanding and following specifications, proposing data-driven innovative UX features that can increase more than 10X ROI and making deliverables not only be regular outputs but really generate desired outcomes and financial goals for the business.

• Growth hacker mind-set and user-centered approach proactively focused in developing design solutions for increasing conversions for many b2b corporate websites through audit, user research, diagramming, prototyping, analytics, user testing, improving sales funnels, content strategy, applying flywheel methodology, creating attractive infographics, heat maps’ analysis, and UX&UI improvements.

• Expert in applying the best international practices in User Centered Design: Atomic design, Grid system, Spectrum design system from Adobe, Human Interface Guidelines from Apple, Material Design from Google, Carbon Design System from IBM, etc.

• Testing and iterating on designs by conducting usability studies such as applying Google’s HEART Framework: Happiness, Engagement, Adoption, Retention and Task Success for constantly improving UI&UX.

• Designed original design systems for websites, ecommerce and apps defining: branding, typography, badges, color, and iconography guidelines.

• Implementing behavioral economics insights, gamification and neuromarketing features considering human cognitive biases for improving user flows and UX&UI digital experiences.

• Developing an outstanding branding for different companies becoming a valuable asset that help them increase their reach, attract many more customers and increase their brand loyalty.

• Creating paper mock-ups including the main elements of the application or website and guiding user testing for obtaining insights for improving the MVP in digital new product development.

• Developing mood boards for proposing conceptual journeys for inspiring customers and facilitating their decision-making process.

• Designing the information architecture of websites and applications of several different industries.

• Defining buyer personas for identifying pain points and proposing improvements for increasing revenue.

• Expert in digital advertising and social media management proactively doing growth hacking improvements, writing UX content and directing the iterative improvement on KPI’s metrics to make different companies become leaders in their industries thorough SEO with strategic keywords in Google.

• Developing presentations of user flow and customer journey maps for explaining’ how users will interact through the app or website.

• Developing low fidelity mock-ups to accelerate SCRUM owner understanding of tech features required.

• Creative designer, analytical thinker and active listener understanding stakeholder’s requirements to correctly define user stories, product backlog, and product roadmap that tie to the company strategy using agile development methodology SCRUM.

• Great at collaboration with programmers & UX researching through qualitative and quantitative tests and analysis for finding root causes, providing them with practical insights to overcome their challenges in order that they can not only achieve what is required but excel at what is expected from them.

• Help understand complex features by defining how AI will obtain data and variables for algorithms’ logics required to be programmed.

Professional Goal: Develop innovative digital products that will improve peoples’ lives worldwide!

• Great at developing business strategies, providing advice for CEO’s improving customer experience (Cx) helping them identify their value proposition, develop a value proposition ladder strategy, developing new opportunities for up-selling and cross-selling their products both off-line and through online experiences.

• Passionate, Enthusiastic and Independent for achieving own milestones and proactively improving interfaces through continuous iterative testing.

• Being the leadership in charge of final revisions of the QA testing team to verify that all functionalities developed are working smoothly and ready to be used by customers.

• Developing creative storytelling business presentations for different goals such as: pitching, raising capital, consulting, reporting achievements, etc.

EDUCATION DETAILS:

§ Msc. Entrepreneurship & Innovation for Sustainable World, SKEMA BUSINESS SCHOOL, Sophia Antipolis, FRANCE. § Specialization in Product Aesthetics, ITESM, Monterrey, MEXICO. § BS in Industrial Design, ITESM, Monterrey, MEXICO.

CERTIFICATIONS AND TRAININGS:

§ Product Strategy Certification, Product School, online.

§ Product-Led Growth Certification, Product School & Gainsight, online.

§ Scrum Product Owner, Workforce Academy Partnership, online.

§ FIGMA, Figma Tutorials, online.

§ The Wolf of Wallstreet Sales Seminar, Jordan Belfort, Monterrey, Mexico.

§ Sales Funnels, Russell Brunson, Miami, USA.

§ Google Engage, San Pedro Garza Garcia, N.L. Mexico.

§ Gamification, University of Pennsylvania, online.

§ French Delf B2, Université de Perpignan, France.

§ International Design Workshop, Staatliche Akademie der Bildenden Künste, Stuttgart, Germany.

§ Ecommerce Management, Harvard Business School, Boston, Massachussets, USA, online. Technical Skills:

UX Research Interviews, empathy map, personas, journey map, problem statement, storyboards UX Interaction Design Paper wireframes, Digital wireframes, low-high fidelity prototypes, usability studies UX&UI Tools Figma, Photoshop, Illustrator, Miro, Zeplin, UXpin, Sketch, Invision, Framer, Maze, Survey Monster, LucidChart, Gainsight

Project Management Tools Clickup, Monday, Jira, Trello, Asana, Meister Task, Podio, Toggl Plan, Confluence, Asana, etc.

IT Support & Analysis Cpanel, Google Analytics, Microsoft Clarity, Google Search Console, Hotjar, Heatmap, Markup

Word processors Microsoft 365, and Google workspace Operating Systems Windows, Mac, Android, IOS

Professional Experience

Company: DocuSign, Remote, USA April 2023 – July 2023 Role: UX&UI Consultant Responsibilities:

• Developed dashboards in Figma with KPI’s, graphs and forecast metrics for managers and leaders to be aware of their real time northern stars: in order to improve productivity within their team, increase company’s sales, renewals’ and revenue.

• Worked in a fast-paced environment interpreting business analysts, stake holders and product managers requirements and evolving their wireframes that were presented to corporate leaders.

• Programmed user animation flows, hover details, pop-up windows, ux features in order that programmers would have an exact reference of what needed to be developed.

• Gave consulting on new UX project within a department developing from the ground-up a dashboard that will help leaders measure the current communication they provide to their customers, proposing them a visual gage, and comparison feature of metrics vs. last month, helping them improve follow-up communications and more importantly increasing customer loyalty.

• Praised by managers from different departments of this unicorn Silicon Valley company DocuSign for my hard work and UX&UI capabilities applied on their respective projects. Company: Innomobs, Remote, USA July 2017– March 2023 Role: Product Manager / Sr. UX&UI Designer

Responsibilities:

• Data web scraping for movie industry with research and analysis on their audience to determine their main characteristics in order to improve their marketing campaigns and obtain funding required for movie production.

• Advised on increasing conversions in their ecommerce company for Fortune 500 Diageo.

• Digital conversion strategies in marketplaces for various companies that sell through Amazon and Mercadolibre. One of them dedicated to selling imported luxury interior design materials that had a lousy reputation in red with the consulting and implementations that I gave them helped them recover their green reputation and increase their sales exponentially.

• Product manager for various customers in order to develop branding, software, ecommerce, corporate sites and mobile applications in the most attractive way. Planning the roadmaps to meet the specified milestones and with an innovative approach. For instance, for a startup from Austin Texas Couchhub as a UX/UI specialist I not only developed the wireframes for their ecommerce and back-end system in Sketch but I proposed them innovative features such as augmented reality preview of their items and a viral upper view technical drawing were customers could see how the objects will fit on their corresponding spaces that they could share to social media.

• Consulting in establishing buyer personas, sales funnels, value ladders, cross-selling & up-selling strategies and consumer journeys for multiple industries.

• Hired as a SR. UX&UI Designer and product manager to lead a team of 40 programmers including graphic designers, front-end, back-end and Q&A programmers in agile methodology for the development of a cross-platform political strategy SaaS that would provide big data to politicians about problematics to solve in geolocalized zones according to priorities and giving citizens peace of mind knowing that their requests would be heard by generating automated report numbers that were later sent to the support team through the platform for follow-up. Developed the main wireframes in Figma and sometimes due to agile methodologies I had to developed drawn mockups for testing and explaining important details to developers.

• Developed a SEO methodology to measure the right KPI’s that managed to get various industries to position themselves on Google’s first page of results in the first place as leaders in their industry and constantly providing reports to their CEO’s for strategic growth hacking tips to keep growing exponentially.

• Advised on optimal budget selection for advertising campaigns in Google Ads, Google Shopping, Facebook, Instagram, Linkedin and Tiktok.

• Developed a 360 strategic communication manual so that the commercial objectives of companies could be interpreted in a practical way in order to align them with the results obtained in their digital marketing campaigns. Company: Innomobs Monterrey, MX January 2013 – June 2017 Role: UX&UI Sr. Designer

Responsibilities:

§ Managed the development and designed UX&UI for a system and corporate website in Figma for the brand loyalty campaign nationwide for the 96th anniversary of the pharmaceutical Farmacias Benavides brand.

§ Managed the development and designed UX&UI of a system and website in Figma for campaign promotion for the 100th anniversary of Grupo Herdez food industry brand. It was competing against the results of TV Azteca Mexico and the advertising campaign and site that I was in charge of directing for TV Azteca Noreste achieved better results despite having a smaller budget and less team members involved.

§ Developing branding, social media ads, and UX/UI wireframes for several different corporate websites, ecommerce, and cross-platform SaaS in different industries in Sketch and Figma accordingly. Company: Naranya Labs Monterrey, MX August 2013 – October 2014 Role: Business Consultant

Responsibilities:

§ Advised various entrepreneurs from Mexico, the United States, Argentina, Brazil, on issues of entrepreneurship, innovation, gamification, marketing, property intellectual, UX&UI, software development, corporate presentations, etc. Advised them on using Invision for developing virtual mockups of their software projects in order that they could pitch and raise funding with investors. Company: ROCK LTD. New York, NY October 2012 – December 2012 Role: Innovation Consultant

Responsibilities:

§ Developed the branding, industrial design, digital animation and business pitch deck of an electronic gadget for a Korean company. Furthermore, I pitched this project as representative of CEO on the East Coast of the US (Boston / New York) in places such as the Paypal accelerator, MIT, Yale University, and NYU. Thanks to my involvement, the entrepreneur obtained funding for his technology startup from an investor in New York. Company: Idea Connection VA, CA October 2011 – September 2012 Role: Innovation Consultant

Responsibilities:

§ Key member in a team of talents from the US, Canada and England where we managed to be the best team in the world for the innovation challenge that required developing a functional prototype of a patent protected by an American company for a reverse flow timer.

Company: Kindy Paris, France April 2011 – July 2011 Role: Innovation Consultant

Responsibilities:

§ Design and manage production development of a line of luxury socks with non-slip soles for children and teenagers with their respective packaging, coordinating their production that was carried out in China. The company was so pleased with my contribution that they invited me to an executive lunch at a restaurant near the Eiffel Tower in Paris to meet their business executives. Company: INTERACTIVE 4D Nice, France January 2011 – April 2011 Role: Innovation Consultant

Responsibilities:

§ Specialized external consultancy to define the appropriate percentage of investment in R&D, as well as helping them take strategic decisions over the technologies on which they should focus their innovation efforts. In addition to generating proactively strategies and insights for their web marketing, web page design, social media, etc.

Company: SENNHEISER Germany May 2010 – July 2010

Role: Industrial Designer

Responsibilities:

§ World-wide winner for a design contest of headphones that were inspired on the world cup. I was selected as one of the winners not only internally by their jury as a finalist, but later as a confirmed winner selected by its global social network community. My design was actually manufactured as a limited edition. Company: DISTRIBUIDORA TOY VISION MEX / DCQ TEAM. Monterrey, MX – Laredo, TX September 2009 – August 2010

Role: Chief Innovation Officer

Responsibilities:

§ Led the development of various licenses such as: Douberies, Hearry Bams, Clapis, Kiky & Friends, Mi Primer Tutor and DCQ TEAM.

§ Managed the development of more than 20 educational computers with their corresponding packages that were manufactured in China.

§ Initiative to promote the company through social networks such as Facebook and Twitter.

§ Directed the production of various products for the company's licenses that included: toys, electronic games, computers, hats, stickers, school accessories, bags, socks, sheet sets, scooters, clothes, candles, etc.

§ Headed the marketing agency of the company DCQ TEAM, in which I proactively explored new business opportunities with: England 2012 Olympic Committee, Vivaaerobus, Vive México, etc.

§ Experience coordinating the development of new world-renowned license products from brands such as: Garfield, Hanadeka, Saint Seiya, Dragon Ball Z, One Piece, Sad Sam& Honey, Finbaa, etc.

§ Managed the company's advertising for internationally recognized magazines such as "Total Licensing" in England and "Toys & Games" in Hong Kong.

§ Directed the development of the UX&UI of the toy store's ecommerce and of all the corporate websites of the different licenses that were developed. Testing of the wireframe and mockup was presented in Invision for making faster improvements without requiring extra work for programmers.

§ Conceptualization and management of the redesign of the new website of the DCQ TEAM agency. Creation of the informational architecture of the page and strategic content writing.

§ Designed the company's stand for the license fair in Las Vegas based on the assigned budget.

§ Directed the logistics department.

§ Promoted corporate responsibility by inviting team members to take part in activities such as visiting children with terminal cancer in hospitals and giving them toys to brighten their days. Company: DISTRIBUIDORA TOY VISION MEX / DCQ TEAM Monterrey, MX April 2007 – August 2009 Role: Industrial Designer

Responsibilities:

§ Branding development for the “My First Tutor” license, which became the most valuable brand asset due to the profits it generated.

§ Creation of an innovative concept of educational and ecological display, label design, strategic negotiation and alliance with “Pronatura” to help the conservation of endangered species. The 48,000 animal plush were sold while in production in Korea to Oxxo, Fortune 500 company.

§ Selected by my boss to attend a design fair in Dallas to act as a consultant in deciding what would be the most appropriate technology purchases for the company.

§ Designed various packages for products sold by the company.

§ Designed and developed a product line of 5 educational computers. The educational computers developed were sold in USA and Mexico and several models even remanufactured due to their high demand.

§ Designed a set of school supplies for the Douberies license focused on its main characters: Penny, Melody, and Ginger.

Company: Goleador Training Perpignan, France Mar 2006 – April 2006 Role: Industrial Designer

Responsibilities:

§ Advised on industrial design, intellectual property and innovation for the first electronic device developed in the world to train soccer independently.

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