Digital Marketing Manager
Resume:
SRI LAKSHMI LALITHA NAGAVARAPU
DIGITAL MARKETING MANAGER
Bellevue, WA
**************@*****.***
https://www.linkedin.com/in/sri-lakshmi-lalitha-nagavarapu-832129104/ SUMMARY:
Skilled digital marketing professional with 7+ years of experience in campaign development, go-to-market strategy, and product marketing acquisition across different countries (India, UK, US). A proven track record of developing innovative marketing strategies for 100+ clients to drive penetration across untapped verticals. Known for building teams that use data to drive marketing profitability through personalized marketing and digital channel optimization. Throughout my career, I have honed my skills in digital marketing, paid media, website management, social media marketing, and marketing analytics. My passion for marketing and innovation has driven me to continuously stay up-to-date on industry trends and best practices. I am committed to building strong relationships with my team and stakeholders, fostering a collaborative work environment, and delivering exceptional results that drive business growth. Core competencies include:
Google Ads Website Management Google Data Storage
Bing Ads Client Communication Super metrics
Facebook Ads
Amazon Ads (Seller and
Vendor Central)
Yahoo Ads
Pre Sales
Google Analytics
Power BI
Brand Analytics
Google and Bing Ads editor
Google and Bing Merchant Center
Similar Web
Amazon Pi
Work Experience:
Digital Marketing Manager Jan 2021 to Present
Fast&Up - Sports Products Pvt.Ltd
Responsibilities:
• Engage with multiple Teams (Website, Google, Facebook & Amazon) and work on monthly goals & objectives.
• Build monthly promotions & sales calendar.
• Partner with the Technical, Creative and Product teams for sales creatives, website changes & new product launches.
• Work on frequent website and channel audits to identify low hanging fruits.
• Formulate an effective Marketing Strategy that aligns with the business goals across different countries
(India, UK, US).
• Daily interactions with the teams and work on Campaign management and optimization of multiple comparison shopping engines such as Amazon, Google, etc.
• Gauge results and work on identifying new growth opportunities through in-depth analysis on Google Analytics, Brand Analytics & other third-party tools and build plans to be in-line with monthly goals & objectives.
• Stay up-to-date on Competitor behavior, market changes, and updates that may impact products and marketing strategies.
• Stay on top of industry trends, technologies, and new features in online advertising and make recommendations, launch brand new channels and campaigns.
• Work on channel reporting and analysis and present to leadership and key internal stakeholders.
• Mentor team members and work on new tools, campaigns and best practices. Sr. Analyst Jan 2020 – Dec 2020
NetElixir - Retail Digital Marketing Agency
Responsibilities:
• Expert in managing paid search accounts spending more than $1M+ per month.
• Gained experience in Amazon advertising by handling multiple clients from different industries including Hardware Tools, Education, Apparel, Cookware etc. based in USA.
• Work on Campaign management and optimizations of multiple comparison shopping engines.
• Launch campaigns to meet a range of advertiser goals including creating awareness of new products to increasing sales during seasonal periods.
• Grew as an Account Lead from team player.
• Took ownership on challenging accounts and improved their performance.
• Build different strategies to make the most from Amazon’s Display Advertising, Sponsored Products and Sponsored Ads.
• Work on regular client communications to have a better understanding of their business needs and goals and discuss growth opportunity plans.
• Create and launch Amazon Brand Stores to showcase different brands and products.
• Understanding more about consumers and competitors with the help of Brand Analytics reports on a regular basis and build strategies to rise above them.
• Always been a rescue team, starting from identifying the issue to resolving it. Analyst Jan 2018 – Dec 2019
NetElixir - Retail Digital Marketing Agency
Responsibilities:
• Devised a Successful Marketing Strategy for around 80+ e-commerce accounts based in USA.
• Monitor accounts and identify insights for account growth.
• Achieve maximum returns for accounts by collecting and analyzing data to identify current trends & seasonality to build the plan.
• Managing relations with the team by enabling two-way communication on a regular basis.
• Analyzing the business website to identify low hanging fruits for improving conversion rates.
• Gained knowledge on Amazon paid services and successfully drove results for the accounts.
• Part of the Pre-Sales team responsible for paid search audits. Search Marketing Associate Jul 2016 – Dec 2017
NetElixir - Retail Digital Marketing Agency
Responsibilities:
• Work on setting up new accounts based on Business goals.
• Track the website traffic flow and provide internal reports regularly with the team for effective Return on Investment (ROI).
• Overseeing the campaigns and making data driven decisions.
• Understanding the client’s business and building strategies to reach the target.
• Identify new digital marketing trends from time to time and tweak the strategies accordingly. Search Marketing Intern Jan 2016 – Jun 2016
NetElixir - Retail Digital Marketing Agency
Responsibilities:
• Understanding the fundamentals of Digital Marketing.
• Gaining knowledge on different business objectives and needs.
• Worked on detailed reporting.
Education:
Degree Major Name of the College /
Institute
Name of the
University
Year of
Passing
Percentage
/ CGPA /
GPA
Bachelor of
Engineering
(B.E)
Computer Science
Stanley College Of
Engineering &
Technology for Women
Osmania
University 2016 81%
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