Resume

W.D.D. Earl Chrishantha Rodrigo

Mobile: 077*-******, 070*******

Home Address: No. 100, Hendala Road, Wattala

NIC: 743622898V / Date of Birth: 27th December,1974 E-mail: ady27z@r.postjobfree.com

Career Objective:

My prime objective is to obtain a senior position in the field of Sales and marketing, where my professional education, work experience and skills can be effectively utilized to enhance the business development and profitability of the organization I am a part of.

Fonterra Brands Lanka (Pvt) Limited

Jan.2000

Delgoda Road, Biyagama

(Areas visited Gampaha/Negombo/Mahabage/Enderamulla/Horana) Job Position: Sales and Channel Development Officer Scope of Work on: [Planning/Selling/Merchandising-POP & POSM/Agency handling/Sales Administration/Yearly targets/Development/Adhering instructions/ Assisting ASM/Outlet handling/Product complaints/Problems solving/New Outlets] 1

Identified, qualified and secured business opportunities, coordinating business generation activities; developed customized targeted sales strategies.

Built business relationships with current and potential clients.

Understood client needs and offered solutions and support, answered potential client questions and followed-up call questions, responding to client requests for proposals.

Collaborated with sales and leadership to secure, retain, and grow accounts handled more than 300 base outlets.

Worked with ASM to address performance and/or disciplinary issues within the team.

Maintained a list/database of prospect clients, maintaining prospective client information.

Maintained all sales administration on product complaints (consumer).

Collaborated with ASM on sales goals, planning, and forecasting, maintaining short and long-term business development.

Ordered and replenished the dairy items and others according to company guidelines.

Exemplifying integrity, responsibility, and excellence and adhering to all policies of the Company.

Answered customer questions as per company standards and policies, including the use of structure function statements of nutritional support offered and followed up on special orders.

Kept the store full and in stock without over ordering.

Merchandising shelves, endcaps and dynamic displays.

Ensured that top client requirements are always in stock

Maintained the safety and security of client and employees

Jones Overseas Limited Dec. 1998- Jan. 2000

T B Jayah Mawatha, Colombo 10

(Areas visited – Kiribathgoda/Kadawatha)

Job position: Sales Representative

Scope of Work: Yearly budget handling/Monthly Sales targets/Problem Solving Sales Administration /Team building/General Trade/Modern Trade/ 2

New Agent handling/Promotional Items handling

Responsible for all components of customer development including selling, merchandising, rotating and junior representative training at all assigned customers.

Developed work plans for completing sales and service calls with new and existing Customers.

Problem Solving -General Trade, Modern Trade, direct dealers, consumers, consignment agents.

Area demarcation on general trade, modern trade, consumer agents.

Works with the superior in the preparation of the department's budget.

Monitor competitors’ activities and assists in marketing intelligence.

Developed and maintained a regular pattern of sales calls, target market, new consignment through agents.

Assisted with the preparation of new products and services existing business through management of account bases.

Assisted in the evaluation of sales and marketing activities.

Collaborated with sales and leadership to secure, retain, and grow accounts handled more than 300 base outlets.

Glaxo Smith Kline Dec. 1996- Dec. 1998

City Bank Building, Colombo 03

(Areas visited: Kalutara/Galle/ Matara)

Job position: Sales Representative

Scope of Work: Yearly budget handling/Monthly Sales targets/Problem Solving Sales Administration /Team building/General Trade/Modern Trade/ New Agent handling/Promotional Items handling

Marketed company products to current clients and new clientele doctors. 3

Presented, promoted and sold products and services using solid arguments to existing and prospective customers.

Performed cost-benefit and needs analysis of existing and potential customers to meet their needs. Problem Solving -General Trade, Modern Trade, direct dealers, consumers, consignment agents.

Area demarcation on general trade, modern trade, consumer agents.

Worked with the superior in the preparation of the Department's budget.

Monitored competitors’ activities and assists in marketing intelligence.

Developed and maintained a regular pattern of sales calls, meeting with principals of target market, new consignment through agents.

Assisted with the preparation of new products and services existing business through management of account bases.

Assisted in the evaluation of sales and marketing activities.

Collaborated with sales and leadership to secure, retain, and grow accounts handled more than 300 base outlets.

Pee Bee Fashion

Sep.1994- Dec 1996

Chatham Stret, Colombo 01

(Areas visited: Colombo 3,4,6,10,13,Dehiwala to Kalutara) Job position: Sales Representative

Scope of Work: Yearly budget handling/Monthly Sales targets/Problem Solving Sales Administration /Team building/General Trade/Modern Trade/ New Agent handling/Promotional Items handling

Presented, promoted and sold products and services using solid arguments to existing and prospective customers.

Performed cost-benefit and needs analysis of existing and potential customers 4

to meet their needs.

Established, developed and maintained positive business and customer relationships.

Reached out to customer leads through calling and emailing.

Coordinated sales effort with team members and other departments.

Analyzed the territory and market’s potential, tracked sales and status Reports, identified new leads.

Continuously improved through feedback.

Area demarcation on general trade, modern trade, consumer agents.

Worked with the superior in the preparation of the Department's budget.

Monitor competitors’ activities and assists in marketing intelligence.

Developed and maintained a regular pattern of sales calls, meeting with principals of

Collaborated with sales and leadership to secure, retain, and grow accounts handled more than 300 base outlets.

Skills and Competencies

Excellent written and verbal communication skills.

Organization/planning & Strategic Planning Abilities.

Problem analysis and problem-solving.

Information management.

Team-leadership.

Formal presentation skills.

Persuasiveness.

Adaptability.

Innovation.

Judgment.

Decision-making.

Stress tolerance.

Analysis Skills.

Strong Communication Skills.

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Collaboration and Motivation Skills.

Delegation Skills.

Ability to Remain Calm Under Pressure.

Good People Skills.

Hands on experience in Palm Top Billing.

Hands on experience on System Planning,Adminitration. Areas of Expertise

Brand Analysis Brand Management Implementing

ActionPlans

Monitoring Competitors Waste Reduction Event Management Account Performance Advertising Promotions Negotiating Identifying Opportunities Driving Profitability Campaign Optimisation Traits acquired at corporate environments

Accepting and learning from feedback, constructive criticism and mistakes.

Ability to develop and maintain good relationships among work colleagues, supervisors, managers and other stakeholders such as customers and suppliers.

Ability of work as a team and individual beyond assigned job role to reach organizational objectives.

Educational:

St. Peter’s College, Colombo 04.

1980-1993

Passed G.C.E. (O) Level examination in 1990

Passed G. C.E (A) Level examination in 1993

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Professional:

Sri Lanka Institute of Marketing – Post Graduate Diploma (S1) Sri Lanka Institute of Marketing – Preliminary Marketing Certificate Referees:

Mr. M. P. Wickramasinghe

Assistant Manager

Director

Gem Island Tours & Travels (Pvt) Limited,

No.7, Galle Face Court 2,

Colombo 03.

Tel: 072*******

Mr. A S Kannangara

Regional Sales Manager

United Motors (Pvt) Limited,

Hyde Park Corner,

Colombo 02

Tel: 073360803

I hereby certify information given above is true and correct to the best of my knowledge.

Crishantha Rodrigo

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