Social Media Market Research, Branding, Budgeting, Data Analysis

LEAH DAGUM

B.B.A. Marketing, Environmental Studies

SKILLS

WORK EXPERIENCE

UNIVERSITY PROJECTS

CONTACT

EXPERTISE

I am passionate about leveraging marketing strategies for positive environmental impact. With a strong academic foundation in Marketing and Environmental Studies from Loyola Marymount University, I am dedicated to merging my skills in creative communication and sustainability to drive a better future. June 2017-August 2021

Created and implemented a guerilla marketing campaign to drive engagement for Link250

Conducted market research through Qualtrics survey and interviews Managed $1500 budget to implement marketing plan

Created 8 Instagram posts and 4 Tiktoks per month promoting the brand Presented marketing campaign to CEO and founder of Link250 Created a Proof of Concept to expand Nexus Product to include real-time weather forecasting

Wrote Product Requirement Document explaining tool’s purpose, and market value assessment

Created logo and slide deck to present to Powerflex Representative Designed plan to market ExpressCare service to low-income, undocumented immigrants

Conducted market research through surveys and interviews to inform marketing strategy

Created 5 video advertisements and 15 Instagram posts geared towards explaining the benefits of ExpressCare for low-income, undocumented people Presented marketing plan to Providence HealthCare executives Brand Storytelling

Climate Change and Its Impacts

Rethinking the Marketplace

LINK250 VIRTUAL STUDIO MARKETING CAMPAIGN

POWERFLEX NEXUS PRODUCT EXTENSION

PROVIDENCE HEALTHCARE MARKETING PLAN

Spring 2023

Fall 2022

Fall 2021

ady1h6@r.postjobfree.com

Project Management

Visual story-telling

Social Media Marketing

Market Research

Budgeting

Marketing Strategy

Branding

650-***-****

Bay Area

Leah Dagum

Excel: PMT, Pivot tables,

Queries

Wordpress

Canva

Microsoft Office Suite

Asana

Slack

Qualtrics

Tableau

SOCIAL MEDIA MARKETING ASSISTANT

Tamara Valkala January 2022-May 2022

Managed social media content for Florence based artist to promote her work Created and translated print advertisements for work focused on womanhood and nature

VOLUNTEER

Community Research Ecosystem Restoration (CRES) June 2021-July 2021 Managed outreach campaign to protect local ecosystems in Puerto Rico Created informational signage to teach land stewardship and promote CRES Planted, weeded and managed composting system in community garden ADMINISTRATIVE INTERN

Financial Independence

Closed out client accounts in ClientWorks, a financial advisor CRM Attended marketing meeting and wrote marketing strategy report for CEO Shelved and organized files in an online database

EDUCATION

Loyola Marymount

University 2023

Magna Cum Laude

Contact this candidate