Logen Phillips Peters

Email Account Manager

Sandy Springs, GA

ady1fx@r.postjobfree.com

+1-770-***-****

Email Account Manager with experience with client relations, email design, copywriting, growth marketing, analytics, and managing a small team of Email Designers. Willing to relocate to: Atlanta, GA - Sandy Springs, GA - Roswell, GA Authorized to work in the US for any employer

Work Experience

Email Marketing Manager

4Media Marketing - Alpharetta, GA

April 2022 to February 2023

My main responsibility was to develop and implement email and SMS marketing strategies to increase the client's revenue. This was done by focusing on driving demand and improving personalization with segmentation - all while staying true to our target audience's needs. Main Responsibilities:

• Manage up to 13 Klaviyo accounts for clients across various industries

• Manage a small team of Email Builders and Graphic Designers to build campaigns

• Build and execute monthly strategy calendars for each client

• Perform quality assurance for every email campaign and automation

• Set up automations with Klaviyo and other SMS software

• Develop audience segmentation strategies to increase client revenue

• Monitor KPIs and report on email performance to clients

• Work with other departments, including copywriters, media buyers, and web developers Brand Manager

Social Culture Art - Alpharetta, GA

February 2022 to April 2022

The most significant initiative of this job was to sign more artists through social media and create rich and organic content. This helped us build a large following on Instagram, where we could apply for influencer marketing opportunities to boost our popularity even further. Main Responsibilities:

• Outreach to prominent artists on social media to create collaborations

• Social Media posting management

• Influencer collaboration outreach

• Helping reach out to customers who abandon carts

• Manage 20-25 artist accounts

Marketing Coordinator

Erin Knight Designs - Roswell, GA

June 2021 to February 2022

Main Responsibilities:

• Manage company website and inventory with Shopify

• Photograph inventory and use Adobe Lightroom to edit photos

• Content creation using Canva, Cap Cut, and VN Video Editor

• Manage social media accounts, including Instagram, Facebook, and TikTok

• Send weekly newsletters to customers and wholesalers through Klaviyo

• Research wholesale prospects and send cold letters Senior Guest Advisor

GameStop - Marietta, GA

August 2017 to May 2021

Main Responsibilities:

• Assist the store manager with setting up marketing kits

• Use of planograms to adhere to company standards

• Reach monthly store goals by upselling rewards programs, warranty programs, and current promos

• Complete daily assigned tasks, including process shipments, inventory counts, customer care, store resets, price changes, and opening or closing store. Digital Marketing Internship

K Squared Artisan Boutique - Marietta, GA

March 2020 to July 2020

Main Responsibilities:

• Create daily scheduled content for Facebook and Instagram

• Manage website using Shopify

• Promote new products using Facebook and Instagram ads

• Photograph products and edit photos using Adobe Lightroom or Photoshop

• Write blog posts for the website

• Create email campaigns with Mailchimp

• Build customer email lists using Mailchimp

• Analyze insights across all platforms to measure the success of ROAS, CTR, and website visits Education

Associate in Marketing Management

Chattahoochee Technical College - Marietta, GA

August 2018 to August 2020

Skills

• Social Media Marketing (2 years)

• Adobe Illustrator

• Retail Sales (5 years)

• Visual Merchandising

• Survey Design

• Copywriting

• Communications

• Social Media Management (1 year)

• Adobe Lightroom

• Photography (3 years)

• Digital Marketing

• Microsoft Word

• Content Creation

• Klaviyo (1 year)

• Customer relationship management

• Email marketing (1 year)

• Customer retention

• Project management

• Account management

• Marketing

• Marketing automation

• A/B testing

• E-commerce

• Growth marketing

• Canva

• Proofreading

Publications

Protect Your Online Reputation

https://sway.office.com/bVG4UkzHcGSvP9yR?ref=Link&loc=play December 2019

This is a project I completed for my Digital Technology in Business course while at Chattahoochee Technical College.

K Squared’s Hospital Worker Gift Fund

https://ksquaredartisanboutique.com/blogs/news/k-squareds-hospital-worker-gift-fund April 2020

This blog post was made to help get the word out about a fundraiser K Squared Artisan Boutique started to help raise money for hospital workers.

Getting to know our local artists with “Interview With an Artist” https://ksquaredartisanboutique.com/blogs/news/interview-with-an-artist May 2020

This is a blog post highlighting the Instagram live interviews with local artists featured in the K Squared stores.

10 Ways to Protect Yourself and Your Identity Online https://sway.office.com/flPkzcczYHh0eTEG?ref=Link&loc=play November 2019

This is a list created for my Digital Technology in Business course describing ten ways a person can protect their personal information online.

Additional Information

Certificate of Completion in Content Marketing Masterclass - Udemy

• Web design

• Generate content ideas

• Copywriting

• SEO

• Content promotion

• Email marketing

Contact this candidate