Passionate creative-logistician with ** years of cross-functional leadership expertise in marketing, content development, project management, adult education, and behavioral psychology.

Skills—

Marketing and Content Development:

Marketing strategy

Advertising

Email marketing

Social media

Retail/e-commerce

SEO/SEM

CRM systems

Brand differentiation

Audience segmentation

Event coordination

Market research, analytics

Graphic Design

Web Design

UX/UI design

Typography

Media production

Copywriting

Editing/Proofreading

Narrative Storytelling

Blogging

Press Releases

Grant Proposals

Business and Leadership Development:

Project management

Strategic planning

Needs analyses

Budgets, funding, and allocation

Total quality management

Training and recruiting

Social entrepreneurship

Diversity, equity, and inclusion

Disabilities/Equal Opportunity

Strengths-based coaching

Adult education

Individual/group counseling

Motivational interviewing

Crisis management

Family dynamics

Personality theory

SMART goal-setting

Trauma-informed care

Multicultural competence

Software tools: Adobe Creative Suite/Creative Cloud (Photoshop, InDesign, Illustrator, XD, Acrobat Pro, Media Encoder, Lightroom, etc.), Canva, Figma, Microsoft Office/Google Office Suite, WordPress, Elementor, Squarespace, Wix, SharePoint, Mailchimp, Constant Contact, Campaign Monitor, HubSpot CRM, Marketo, Sprout social, Ahrefs, SEMRush, Monday, Asana, Air Table.

Experience—

Content Development Consultant Independent Contractor Portland, OR and Houston, TX 2019 – Present

Develop and execute targeted content strategies for marketing and brand differentiation campaigns, optimize digital communication channels, and compose creative strategies to promote awareness and support the strategic outreach goals of SMBEs across multiple industry verticals.

Narrate and illustrate human stories on complex topics via articulate copy and graphic design products including videos, images, social media content, design assets, and HTML templates, demonstrating agile fluency with industry-standard creative tools and techniques.

Analyze and interpret consumer trends and track campaign performance metrics to make data-driven recommendations regarding audience segmentation and effective messaging strategies.

Noteworthy Contracts:

As Copywriting/Content Consultant for Content Startup, Holland, MI,

Establish content strategy, brand identity, online presence, and email marketing infrastructure for peer-to-peer edutainment e-newsletter on addiction recovery; building, mobilizing, and automating content development, content management and content delivery channels.

As Addiction Treatment Content Writer for Addiction Treatment Facility, Renfrewshire, UK,

Audit blog articles and web copy for addiction treatment facility, interpreting and incorporating empirical research on addiction science and behavioral psychology to ghostwrite trauma-informed, SEO keyword-optimized blog articles in UK English.

As Digital Communications Strategist for Community College, Gresham, OR,

Optimized and orchestrated advertising, user experience, and engagement content strategies across digital platforms focused on diverse student recruitment and retention, utilizing metrics to inform ongoing messaging strategies in adherence to institutional Strategic Plan.

As Digital Marketing Project Manager for Corporation, Friendswood, TX,

Provided end-to-end marketing project management when updating subsidiary digital marketing strategy, implementing and training staff in SaaS/PaaS solutions to self-manage marketing calendars, social media campaigns, and visual content.

As Graphic Designer for Real Estate Client, League City, TX,

Design graphic marketing materials to align luxury real estate brand to target demographic, utilizing market analytics and qualitative analysis to differentiate branding within a competitive market.

Instructor, Program Coordinator Community College Houston, TX 2019 – 2020

Co-led curriculum development, classroom instruction, and marketing/recruitment for ESOL course teaching English conversation skills and American culture to non-native English-speaking students and community members; quadrupling program attendance through grassroots outreach strategies and strengths-based, egalitarian teaching philosophy.

Research Assistant Community College (Volunteer) Houston, TX May 2019 – Aug 2019

Completed MSW course in Forensic Social Work, shadowed parolee group counseling sessions, and collected/interpreted academic research and practice literature to draft academic journal article on best-practices for forensic social work practitioners with substance-addicted clients involved with the criminal justice system.

Tutor/Trainer Community College Houston, TX 2018 – 2020

Facilitated 1:1 tutoring sessions and led supplemental educational workshops in eight subject areas, specializing in writing, social science, and business information technology.

Directly contributed to highest attendance and satisfaction metrics across 3-campus college network by developing priority management system based on identified student needs, training incoming tutors in methodologies.

Office Manager, Marketing Manager Wellness Clinic Friendswood, TX 2016 – 2018

Managed administration and operations for a holistic wellness center, automating customer relationship management and streamlining appointment booking system, increasing average quarterly appointments by 60%.

Promoted to oversee all marketing duties, ideating and executing innovative experiential and co-marketing strategies, moving digital/print marketing materials production in-house (decreasing overhead by 25%), and spearheading market demographic research leading to overhaul of brand and marketing strategy.

Education and Certifications—

Social and Behavioral Science Associate of Arts 2020

Human Services, Addiction Counseling Associate of Applied Science 2020

Certifications:

Certified Alcohol and Drug Counselor (Registered) (Oregon)

Qualified Mental Health Associate (Registered) (Oregon)

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