Summary
An astute Professional with over * decades in Business Development, Marketing and General
Management, specializing in Business Plan, Strategy, Marketing, Profit and Loss Mechanism, Brand Expansion, and Operational Excellence. Excellence in formulating effective marketing and business strategies that contributes to organizational growth & sustainability. Expertise in providing breakthrough leadership to achieve corporate strategies, build coalition to support business growth and implement and manage change to drive organizational performance. Extensive leadership and management experience in setting up businesses & running independent business in high growth as well as transformational phases. Build teams with capabilities to drive results in a fast-paced and continually changing environment. Ability to see the ‘big picture’ - understand and simplify complex situations & business challenges, design and deliver market success for all stakeholders by implementing innovative business solutions. Skilled in fine-tuning strategies to ensure wider market reach & penetration of unexplored markets. Senior lea der with expertise in devising strategies aimed at enhancing overall growth, sustained profitability of operations and improved business performance by identifying opportunities with focus on bottom line, process efficiency & cost optimization. Career History
La Case 75 Sea Food Restaurant. College Lane, Curepipe Mauritius 08/2019 to 07/2021 Food Service Supervisor.
Train workers in food preparation, and in service, sanitation, and safety procedures
Compile and balance cash receipts at the end of the day or shift
Supervise and participate in kitchen and dining area cleaning activities New Creative Design Ltd, Wedding & Events Services Rose Hill Mauritius 08/2015 to 01/2019 Food Service Supervisor.
Managing banquet servers and bar
Supervising kitchen and dining area activities
Ensuring smooth running of all events, assisting staffs with proper maintenance, kitchen as per planning etc
Mauritius Aquarium, Tourism & Leisure, Event management 08/2019 to 07/2020 Sales and Marketing Manager
Design, Research and Test new segments to improve and increase turnover, explore new segments for additional revenues within the existing core business
Regular Visits to Corporate, Hotels and Restaurant, Associations, Schools to upgrading contacts with a view for better proposals as to needs and budgets, design and implement packages and closely monitor sales
Prepare, Design, Implement communications, social media, Radio advertising, TV ads, Press promos with partners and plan for the calendar year ensuring all target markets are reached
Creating New Business opportunities with weekends discounts, incentives with upgrading to visit and lunch packages, groups discounts and free incentives for crowd pullers Poultry Business / Car Rental, Event Management 05/2017 to 08/2021 Director
Business Head for Feed business, making presence in different parts by facilitating organized retailer base.
Setting the vision and developing Business plan to attain the vision. Steering entire array of Business Operations encompassing Strategy Planning, Target Setting, Business Development and Distribution Network Management; responsible for achieving stipulated EBITA & P&L
Heading Sales & Marketing of all the products. Driving key Strategic Initiatives while identifying & developing new business acquisition opportunities in order to deepen market penetration in the allocated areas
Identifying cost reduction opportunities via re-alignment of work processes, and appropriate manpower utilization measures
Mentoring & monitoring the performance of the team to ensure efficiency in sales operations
& meeting of individual & group targets
Glamour Hair & Beauty Salon and Cleopatra Restaurant 10/2016 to 04/2017 Director and Manager
Formulating business plan/strategy for overall development & accomplishment of profitability. Driving business growth through identification & penetration for attainment of targets
Directing and coordinating day-to-day operational aspects focusing on Business Development. Spearheading and mentoring the Business Development team to develop their competencies and achieve their maximum level of potential
Developing staff using a supportive and collaborative approach - assigning accountabilities, setting objectives, establishing priorities and monitoring and evaluating job results
Process re-engineering, Product Pruning, Make/Buy decisions and Profitability analysis facilitating delivering on targeted profitability matrix
Assisting team with their career development including Performance management, feedback, training & monitoring the team members to ensure efficiency in sales operations and meeting of individual & group targets
DSVK Pahladi 03/2016 to 10/2016
Marketing Manager
Exploring opportunities, Business/Supplies for UAE and event management for local market
Planning, directing, & coordinating projects to ensure that goals and objectives are accomplished with high quality, within time frames & budget, and meet/exceeds customer needs
Expanding customer base by providing excellent customer service, locating and developing profitable niche markets, finding the most suitable products for those markets, and developing and executing plans that resulted in lead generation, strong customer relationships, and profitable sales
Domaine Les Pailles 04/2006 to 07/2015
Sales & Marketing Manager
Reporting to the General Manager and MD, managing a team of 225 with turnover M RS 80,000,000 defining the marketing strategy for Domaine Les Pailles and driving company growth through branding, public relations and demand generation, inside sales, go-to- market strategy, and channel marketing activities, as well as leading the product marketing/management efforts
Implementing best practices for backend and front end capabilities, streamlined systems with control measures in place to ensure store-level profitability
Identifying market opportunities; analyzing latest marketing trends, strategizing plan of action, tracking competitor’s activities and providing valuable inputs for fine tuning sales & marketing strategies
Overseeing the preparation of the annual marketing budget (including events, advertisement and promotions spend) and monitoring of expenditure against the budgets, in order that budgets are set appropriately and adhered to
Educating sales team by establishing programs/seminars in the areas of new account sales and growth, sales of emerging products and multi-product sales, profitability, improved presentation strategies, competitive strategies, proper use and level of sales support, management of expenses and business/financial issues on contracts Consultative Assignment 04/2005 to 03/2006
Freelancer
Steering entire array of Business Operations for products opportunities and sales from China
Defining short/mid-term marketing and business strategies with overall long term business goals, reviewing performance. Devising and implementation of strategy of financial support to meet targets, supporting programs and create long-term sustainability
Reviewing monthly MI and analysis on key metrics / measures, comparing it with operating plan and forecasts. Monitoring and communicating opportunities in revenue by maintaining a set of business metrics
Prince Industries 6/2004 to 12/2004
Manager
• Sales of cosmetics products around the island, while optimizing quality of service, business growth while effectively promoting the products to achieve segment growth
• Point of contact for new product references and dealing with various shops manager to ensure orders. Also, liaising with sales coordinators for proper display of products
• Organizing promotional marketing campaigns & advertisements to make brands more visible in the market
• Promoting Brand via intensive local level marketing resulting in high brand recall and footfall conversions and trying to work as per the catchment I B L Group of Companies 06/2002 to 03/2004
Trainee / Assistant Manager
• Managing the Supermarket with 26,000+ products and turnover M RS1, 48,000,000 to 1, 72,000,000. SPOC for delivery, promotions, pricing and training of staff members (84)
• Expanding customer base by providing excellent customer service and developing and executing plans that resulted in lead generation, strong customer relationships, and profitable sales
• Development of strategic partnerships and alliances, driving market positioning/brand awareness, creating sales/communication strategies and overseeing business negotiations
• Managing the sales process via people, time, and targeting top prospects, identifying client solutions, negotiating and closing
Other Employment(s)
• Marketing Officer, ABC Marketing, Jul’00 ~ May’02
• Sales and Marketing Supervisor, ABC foods, Jan’98 ~ Jun’00
• Marketing Officer, Nundanee Trading, Feb’96~ Dec’96
• Crew member, MC Donald's Restaurant U. K, Mar’95 ~ Jul’95
• Sales Representative, Encyclopaedia Britannica, Jul’95 ~ Sept’95
• Showroom Manager & Outdoor Sales Representative, Nundanee Trading Mar’93 ~ Dec’94
• Showroom Salesman, Nundanee Trading, Dec’91 ~ Mar’93 CORE SKILLS
Business Development Business Strategy Project Planning Negotiation Customer Service Vendor Management
Leadership Business Planning Team Development/Mgmt Relationship Management Financial Risk
D S Pahladi (Vik) Skype: vikmru
Social Media platforms: https://www.linkedin.com/in/vik-pahladi-18b5881a/ https://www.facebook.com/vik.pa https://twitter.com/pahladi Bus. Links https://www.facebook.com/BeachfrontWeddingEvents https://www.instagram.com/beachfrontweddingevents/ Railway Square, Moka, Plaine Wilhems, Mauritius
Contact: +230******** Email: **********@*****.***