Kim Eldridge

ady0pa@r.postjobfree.com https://kwjwrites.wixsite.com/portfolioKE 801-***-****

Career Summary

Excellent team player and leader with above-average written and verbal skills, a sense of fun, and the ability to manage multiple priorities. Supervisory and leadership experience, project development and project management experience, and an attitude driven to achieve results. Skilled in marketing, content, communications, social media strategies, public relations, presentations, and training.

Relevant Experience

MARKETING MANAGER

PROV, INC. MARCH 2023 – JULY 2023

Sandy, Utah

Developed a comprehensive marketing strategy to focus on potential customers and future candidates. Refocused on efforts using social media and blogging. Implemented a monthly newsletter for senior managers across the company. Coordinated efforts for participation in various conferences including submitting registrations, ordering swag, and arranging shipping of displays to and from events.

FREELANCE WRITER/EDITOR

ELBOW GREASE WRITING & EDITING MARCH 2013 – CURRENT

Salt Lake City, Utah

Researched, wrote, and edited copy for print and digital projects including websites, blogs, white papers, and other media. Edited existing copy for voice, tone, and grammatical issues for individuals and companies. Provided editing services for individuals for resumes and cover letters, manuscripts, and query letters. Provided editorial services for publishers including grammatical editing, substantive editing, and serving as Senior Editor for the Hidden in Plain Sight anthology (James Ward Kirk Press). Marketed to clients and provided monthly newsletters to provide ongoing support and information.

COPYWRITER/CONTENT MARKETING MANAGER

R-ZERO October 2021 – October 2022

Salt Lake City, Utah

Responsible for developing, writing, and coordinating blog posts as part of the larger content strategy. Research, write, and edit content including brochures, white papers, digital content, case studies, video scripts, and product descriptions. Serve as Coda Captain for the Brand and Content team for Coda (internal wiki). Work across teams including Science, Product, Engineering, and other Marketing teams to ensure consistent voice and presentation.

CONTENT STRATEGIST

PROGRESSIVE LEASING November 2020 – August 2021

Draper, Utah

Developed content guide to create consistency in tone and style throughout the Design team. Developed copy for websites and apps. Assisted the Marketing department in creating blogs for current and potential customers. Assisted product managers and designers in developing language for various stages of the customer application process.

CONTENT MARKETING SPECIALIST

CODE CORPORATION June 2019 – November 2020

Murray, UT

Developed and wrote content for website, blogs, white papers, brochures, videos, and case studies. Edited content and materials provided by guest contributors. Developed and wrote marketing email campaigns, product information, and developed content and materials to support channel marketing efforts. Wrote and posted social media content, blogs, and press releases to appropriate locations, and responded appropriately to comments and requests. Assisted in updating website content. Assisted in developing video scripts, presentations, and webinars. Researched and monitored competitor communications to adjust strategies if needed.

COMMUNICATIONS MANAGER

ALPHAGRAPHICS, INC. JUNE 2017 – MARCH 2018

Salt Lake City, UT

Developed and implemented a strategic communications plan in coordination with the Marketing and Operations departments, including crisis communication, PR, community outreach, and content marketing efforts. Edited and produced weekly and monthly newsletters, emails, meeting minutes, and content for all annual conference materials and special events. Developed and proposed a specialized recruitment program for outreach to veterans to assist them in becoming AG franchisees.

MARKETING COMMUNICATIONS MANAGER

SOLUTIONREACH SEPTEMBER 2015 – JANUARY 2017

Lehi, Utah

Oversaw marketing communications efforts and outreach for the nation's leader in patient engagement products and services. Wrote content for the website, blogs, articles, brochures, emails, direct mail, white papers, and press releases. Provided advertorials to various industry publications. Edited work by other staff members. Developed, coordinated, and implemented a Marketing Communications strategy (the first ever in the organization). Assisted in developing a new marketing strategy including content and delivery. HubSpot certified in content marketing and inbound marketing. Assisted managers in various verticals with content development, email campaigns, and support documents. Supervised Communication Specialist and Social Media Specialist and met together regularly to coordinate on workload and projects.

EDUCATION:

UNION INSTITUTE & UNIVERSITY - VERMONT COLLEGE

MASTER OF FINE ARTS

Major: Creative Writing

WESTMINSTER COLLEGE OF SALT LAKE CITY

BACHELOR OF ARTS

Major: Theater Arts/Speech-Communications

Skills

Writing/Editing

Microsoft Office

WordPress

Email/Newsletter Programs (Mail Chimp/Constant Contact)

Project Management (Jira/BaseCamp/Trello/Asana)

Captera/HubSpot Email Marketing

HubSpot/Heropost Social Media

Strategic Communications Planning

SEO/SEM/Social Media

Content Marketing/In-Bound Marketing

Focus Group Training

Crisis Communication Training

Team Leadership Training

LINKEDIN PROFILE:

https://www.linkedin.com/in/kim-williams-justesen-1a98147/

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