ERIN E SCHARLER

Aurora, OH ***** C: 216-***-**** www.linkedin.com/pub/erin-scharler ady0or@r.postjobfree.com Summary

Accomplished Marketing professional with over fifteen years of work experience within the areas of marketing and sales. A strategic leader with exceptional problem-solving skills, project management and great attention to detail. Proven track record of increasing revenue and exceeding expectations. A broad-based background in design, event and campaign management and marketing communications. Self-starter with an entrepreneur mindset and ability to quickly adapt to change.

Core Competencies

Market Research Marketing Campaign Management Project Management Data Analysis Market Segmentation Event Management Market Strategy Marketing Analysis Ad Design

Social Media Marketing Team Leadership Digital Marketing Education

Masters of Business, International, 3.6 GPA May 2014 Baldwin-Wallace University, Berea, Ohio

Bachelor of Science, Marketing Dec 2003

University of Dayton, Dayton, Ohio

Professional Experience

Sales Associate/Seasonal Keyholder Oct 2020 to Present BATH & BODY WORKS, Cleveland, Ohio

• Increase sales utilizing selling model and engaging in customer experience

• Assist Store Management team with onboarding, training, and mentoring new hires

• Manage inventory and store replenishment while maintaining visual standards Marketing Consultant Mar 2017 to Present

FREELANCE, Cleveland, Ohio

• Perform market research conducting surveys from various medical suppliers

• Website/SEO Analyst: Developed keyword list to optimize web page visits and assisted with marketing content planning.

• Analyzed website for vertical and local SEO in order to develop strategy to gain visitors and conversion rate on ecommerce platform

• Developed social media plans on domestically and globally, executed across three strong platforms improving customer interaction and increasing company communication

• Created presentations focusing on branding guidelines including logos, scaling, web and print recommendations

• Brand Ambassador for Space Invaders, marketing to community through direct marketing, social media and community outreach initiatives

• Seasonal Brand Associate for luxury items, sharing product knowledge while utilizing selling model Selling Supervisor/ Retail Manager Nov 2017 to Aug 2018 THE NORTH FACE, Cleveland, Ohio

• Complete weekly reviews for all sales associates and follow up with an action plan

• Supervise associates in selling procedures and client development plan to help achieve sales goals

• Oversee weekend activations and customer survey engagement to ensure company goals are met

• Work with management team to maintain standards including visual merchandising, restocking and loss prevention

Erin E. Scharler, MBA Page 2

Marketing Manager Mar 2016 to Dec 2016

WINNCOM TECHNOLOGIES, Cleveland, Ohio

• Managed marketing team to effectively communicate marketing activities available to 60+ vendors

• Reported directly to VP of Marketing and Product Management and CEO for company-wide independent projects including Industry articles, Social Media Analysis and Google Analytics related to website traffic

• Managed Projects including: email blasts, social media design and tactics, signage, marketing materials, company magazine, marketing content, website design and content within a specified timeframe

• Lead in the planning and execution of global industry-wide convention and expo hosted by company for 400 attendees in Las Vegas, NV

Commercial Sports Ambassador/Account Manager – Consultant Jul 2013 to Oct 2015 IMG LIVE, Cleveland, Ohio

• Managed marketing campaigns focused on sports programs for largest client, DIRECTV. Projects completed: 2013 NFLST, 2014 MLBEI, 2014 Winter Sports Programs (NHLCI & NBALP), 2015 MLBEI, 2015 NFLST

• Proven track record with successfully meeting client’s monthly and program sales goals for commercial sports program.

• Trained and coached 50 + commercial sales agents on product(s) and sales techniques identified KPI’s, best practices and top sales agents.

• Analyzed commercial sales agents’ performance to identify the best opportunities for optimization and implemented sales contests.

Marketing Specialist May 2010 to Sep 2011

SHERWIN-WILLIAMS, Cleveland, Ohio

• Managed catalog builder tool to support marketing needs for sales representatives and facility managers.

• Developed marketing collateral for 8 markets within division including sell sheets and brochures covering domestic and international vendors

• Leadership role in housing and registration for 6000 attendees including travel, hotel accommodations, meeting registration and on-site management for annual global sales meeting Sales Associate Jun 2009 to May2010

BANK OF AMERICA, Cleveland, Ohio

• Served variety of customers’ needs while building rapport and promoted Bank of America's personal credit card services for retail purchases.

• Solicited variety of products and services for personal credit card based after careful review of customer’s profile. Technical Skills/Certifications/Training:

Technical Skills: Certifications/Training:

o Microsoft Office Suite o Salesforce o Digital Marketing Certification o Adobe Creative Suite o Hootsuite o Online Marketing Certification o Social Media Management o Google Analytics o SEO Certification o Office 365 o Microsoft CRM o Photoshop/InDesign CS2 o Cvent

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