Brian Robershaw, MBA

ady0cr@r.postjobfree.com • 945-***-****

**** ****** ****** ***** • Frisco, TX 75033

https://www.linkedin.com/in/brian-robershaw-mba-b2985942

Director, Strategy & Analytics

Analytical and detail-oriented professional with 25+ years of proven success in Fortune 500 CPG companies, transforming strategic insights into actionable business plans and designing/implementing forecasting, analytics, and reporting systems.

Experienced professional with deep knowledge of SAP processes across multiple modules and ability to effectively communicate technical concepts in business language. Highly capable of co-developing use case roadmaps that drive brand value through data-driven insights and process improvements for in-store and omnichannel execution. Extremely competent in advising clients on integrating planning, budgeting, and forecasting applications with reporting and analytics platforms. Strong aptitude for navigating complexities of multi-disciplinary teams, geographies, and cultures.

Areas of Expertise

Advanced Analytics

Data Warehousing

Market Trend Analysis

Process Design & Optimization

Change Leadership

Enterprise System Deployment

Revenue Management

Strategic Planning

System Architecture

Training & Development

Customer Engagement

Consulting

Career Experience

Keurig Dr Pepper Inc., Frisco, TX Jan 2018 – Dec 2022

Director, Revenue Growth Management, Systems & Analytics

Drove continuous process improvement through cross-functional coordination with sales, finance, strategy, and supply chain. Aided sales, finance, strategy, and supply chain by designing and managing central forecasting system. Developed centralized, cloud-based system that supported organization in making accurate, real-time decisions through robust data and reporting.

Scaled net sales by over 8% consistently across three years by designing forecasting tool/solution.

Created simulation modeling that produces accurate sales and revenue forecasts for upcoming years, providing valuable insights and aiding in development of effective annual operational plan.

Spearheaded expansion and implementation of enterprise sales and revenue forecasting solutions across all business units, encompassing 100% of DSD volume and net sales, leading to accurate revenue projections.

Keurig Dr Pepper Inc., Plano, TX Oct 2009 – Dec 2017

Senior Director, Revenue Growth Management, Pricing

Led Revenue Management strategies and pricing implementation by employing change management techniques, developing robust systems, and establishing clear pricing guidelines. Recruited and trained top-performing team that guided commercial organization on trade spend optimization, top-line growth, and strategic planning, resulting in improved performance and revenue.

Developed highly effective pricing strategy using value curves, mix management, ROI analysis, and scenario modeling.

Grew sales by 7% and lowered trade expenditure across top 30 clients by $10M via promotion construct optimization.

Pioneered implementation of first enterprise sales and revenue forecasting solution that covered 60% portion of company's DSD volume and net sales for improving business outcomes.

Keurig Dr Pepper Inc., Northlake, IL Oct 2005 – Sep 2009

Director, Revenue Margin Management, Regional Sales

Prepared first customer sales and revenue forecasting model for merging companies. Developed and implemented strategic marketing and sales initiatives for Bottler territory during merger while transitioning to Revenue Management. Designed and deployed training principles to national customer sales teams.

Grew brand across three states by defining and executing effective sales and marketing strategies.

Developed Revenue Management department in collaboration with Dr Pepper/7up Company and Cadbury Schweppes during merger phase.

Additional Experience

Coca-Cola Enterprises, Flint, MI Sep 1995 – Sep 2005

Area Manager, Sales/Operations

Oversaw and grew a $100M sales and distribution operation.

Education

University of Michigan, Ann Arbor, MI Sep 1990 – May 1994

Bachelor of Arts in Economics

University of Michigan, Flint, MI Sep 2001 – May 2005

Masters of Business Administration

Technical Proficiencies

Financial: SAP BPC, Anaplan, Hyperion, Oracle, Salient, AtScale

Data Management & Reporting: Snowflake, Azure, Alteryx, Tableau, Power BI

General: Microsoft Office Suite, VB

Owner: Robo Technology Inc.

Community Involvements

Student Mentor, Weatherford Elementary School (2018 – 2021)

Board of Directors, Professional Pet Boarding Certification (2017 – 2018)

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