PROFESSIONAL EXPERIENCE

Digital Marketing Strategist

**** ** ******* (14+ Years Experience)

Ad trafficking expert & omni-channel Marketing Strategist for SaaS (Subscription-based Streaming, Messaging, & Video-on-Demand Products), focused on Marketing Led Growth (MLG) & PLG (Product Led Growth).

Daily ops, including hands-on execution, on 100+ DSP self-serve platforms. Web & Mobile Display & Programmatic Ads, utilizing DSP, SSP, RTB self-serve options. Extensive experience in PMP. Managing paid ads, reporting cost-effective KPIs like CAC, CRO, CPL, CTR, ROI, CPA, CPI.

LP Optimization for best UX, driving subscriptions & LTV.

Affiliate payouts & PPS deals. Affiliate management of top affiliates & on-boarding new affiliates. Affiliate Ad Assets.

Super-strategist in marketing to men 18-65 with a strong understanding of driving sales within the male demographic.

Lengthy experience managing a multi-seven-figure budget.

Social Media: Influencer deals, paid ads, and organic growth. Growing social profiles from 10,000 to 300,000+ followers & obtaining blue check mark verification.

Video content with expertise in the 20 second video preroll (instream/outstream,etc), for maximum impact within 6 seconds or less. Incorporating powerful CTA's & working with Video & Graphics Department for the perfect ad.

Martech, HubSpot Marketing Software, Canva, & ChatGPT for marketing automation, ad copy, & streamlined workflow.

SEO tools: Similarweb, SEMRush, Keywords Everywhere, Google Search Console, Google Analytics 4.

Experienced in remote work environments, committed to delivering on promises with a strong work ethic.

FORMAL EDUCATION

University of Miami

Bachelor's Degree in Business & Entertainment Industries, Minor in Marketing.

CERTIFICATIONS

SEO Strategy

Hubspot Marketing Software

Social Media Strategy

Google Ads Search

Google Analytics 4

Foundations of Digital Marketing & E-commerce by Google Amazon DSP & Attribution

CONTACT INFO

ady08e@r.postjobfree.com

+1-305-***-****

Miami, FL, United States

jeannebarbarios.wixsite.com/

jeannesportfolio

Top Skills:

DIGITAL MARKETER. AD TRAFFICKING EXPERT. DSP GLOBAL MARKET PRO.

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