ROBERT PARCELLS
Espanola, NM ***** •505-***-****• ***********@*****.***
SALES MANAGER, TRAINING SPECIALIST, DISTRICT RESTAURANT & RETAIL STORE MANAGER, CERTIFIED CORPORATE TRAINER, HOTEL EVENT SALES MANAGER, PR, HR & EMPLOYEE / CUSTOMER
RELATIONS
Sales Manager, Senior Training Specialist, Management Trainer • District Manager • HR Manager • Marketing Manager • Executive Assistant • Hotel Sales Manager and Auditor, Labor/Training Specialist • Talent Recruitment & Retention • Human Resources • SUMMARY
An experienced, educated, dependable, positive professional that has genuine people skills. Confident but humble, team player and task driven leader. Achiever of goals while consistently learning and perfecting natural and taught skills. Creative style with an innovative mindset while focusing on company guidelines, SOP, goals and infrastructure. Positive, multitasking, natural leader with 20 + years of training and customer service expertise delivered with true integrity. WORK EXPERIENCE
Bealls, Alamosa, CO April 2011 - Feb 2019
Store Manager, District Management Trainer / Train the trainer
● Interviewed 200+ applicants for new store opening.
● Hired 60 store associates, and trained staff in multiple Departments.
● Supervised all construction and directed the entire setup of the new location.
● Marketed store opening and weekly sales utilizing TV, Radio, Newspapers and personal customer contact.
● Increased sales by 40% in the first 3 months and 32% in the first year.
● Focused on customer satisfaction building a solid positive consistent customer base.
● Promoted 6 Assistant managers and 4 team leaders to store managers in 6 different states.
● Scheduled and trained employees promoting a positive productive workplace focusing on customer service, operations and accountability.
● Hired and Trained new managers for 5 separate locations. Valley Wide Health Services Alamosa, CO July 2006 - Feb 2011 Executive Assistant For Medical Director / Training Executive
● Developed, Created and maintained 24hr Hospital schedule / rotations for Medical and OB Doctors in multiple Hospitals.
● Monitored all emails, phone calls, and all correspondence for the Medical Director.
● Orientation, distribution of pagers, security badges, and living arrangements for new rural rotation Doctors.
● Created, distributed and upgraded Training handbooks, manuals documents and videos.
● Covered front desk, answered and transferred switchboard calls including all front desk duties & operations when needed.
● Organized & set-up arrangements for conferences and monthly meetings for all Doctors and Physicians Assistants.
● Set up and arranged catering, entertainment and all electronics for presentations. Holiday Inn / Clancy Franchise
Alamosa, Co 1998 - 2001
Auditor, Hotel Sales Event Manager
I started as a part time Night Auditor and was promoted to Sales and Event Manager
● Conducted hotel sales, operations and restaurant sales daily audits.
● Promotion to Event Sales Manager
● Scheduling of all events; Wedding, Business Conferences, Parties, Graduations and any use of Banquet Rooms or Restaurant
● Coordinated scheduling, staff, menu and supervised actual events. Pester Marketing Company, Alamosa, CO March 2001 - Aug 2006 District Manager / Store Manager Trainer
● District Manager of 8 convenience stores in 5 different towns, responsible for hiring,product inventories, customer service, cash control and all operations.
● Developed Marketing and Sales promotions
● Increased District sales by 34% while reducing turnover by 63%.
● Reduced shrinkage by 26% while inventing consistent systems for accurate inventory counting.
● Performance evaluations and incentives for management and associates.
● All District Recruitment, Onboarding & HR paperwork and auditing for Federal & State legal compliance.
● Travel to Multiple states for new & existing store Managers & employee training including new store openings.
Whataburger Restaurants Inc.
Executive Stadium General Manager, America West Arena Phoenix AZ
● Managed 3 Restaurants inside the America West Arena (18,516 seating capacity) opening for all events including, Phoenix Suns(NBA), Phoenix Coyotes(NHL), Arizona Rattlers(AFL), Phoenix Smash, Monster Trucks, Arizona High School State Championships, Olympic Ice Skating events, Concerts etc.
● Supervision of 8-10 Assistant managers, 300+ employees and all promotion and marketing opportunities
● Controlled all banking, P & L budget and adjustments, inventory, customer support and services, sales and costs associated with daily & event operations
● Store sales averaged $3,500 to $8,000 daily lunch sales and between $60,000 to $200,000 depending on length of event and type.
● I was nominated "Store Manager" of the month, quarter and year.
● I was in multiple TV commercials, Radio advertisements and created, promoted and attended multiple local benefits, giving back to the Phoenix and surrounding areas. LE PEEP Restaurants Inc.
Denver, Co.
Corporate Field Trainer, Training Development and VP of Marketing September 1982 to August 1991
● Started at 1st LE PEEP Restaurant. Was promoted to a Corporate Field Trainer within 1 yr and throughout my Le Peep career, I opened over 65 new franchise/ Corporate Restaurants in multiple cities
● Trained over 300 owners / Managers in all Restaurant operations (8 week course)from 18 separate states.
● Developer and Editor of all Training manuals, policies and procedures, copyrighted recipes, documents and videos for our Training Facility (Egg University)
● Traveled & Evaluated Franchise stores per compliance of Corporate Requirement & Franchise Agreements.
● Became VP of Marketing and was 2nd in tenure in the entire Company. SPORTS OFFICIAL
1982 To Present (age 15 to 58)
Over 43+ years of officiating multiple levels of sports : (Ages 3 to 99) Football, Basketball, Baseball, Softball & Volleyball. NCAA Division l & ll (men's
& women's), IBL, NAIA, IAABO, NMAA, CHASA, NYSO, Special Olympics, City Leagues and more.
EDUCATION
University of Colorado Boulder, CO. Bachelor Degree - Business Management / Marketing Psychology Minor
Red Rocks Community College
Lakewood, CO
Associates Degree
Business Management / Human Resources & Computer Technology TECHNOLOGIES & CERTIFICATIONS
Technologies: Salesforce, PowerPoint, Adobe, SpreadSheets, Microsoft Office, P&L,Microsoft Office & Word and multiple business other apps & programs. Certifications: Certified Public Speaker, Certified Customer Service Trainer, Train the trainer, Corporate Field Trainer, Certified Sports Official In Basketball, Football, Baseball, Softball and Volleyball, Advertisement Coordinator for TV and Newspaper, Benefits Director and Creator, Child Advisor & Child Advocate.