Marketing Manager Direct Mail
Resume:
ALISSA POMERANTZ
Lawrence, NY 11559
adxztr@r.postjobfree.com
EXPERIENCE SUMMARY
Industry Background: Business Services, Credit Cards, Entertainment, Finance, Healthcare, Manufacturing, Media, Publishing, Telecommunications, Broadcasting-Radio
Market Segment Background: Consumer
AREAS OF EXPERTISE
Acquisition/Loyalty/Retention Programs
Channel Marketing
Digital Marketing/Web/Smartphone apps
Direct Response
Marketing Strategy
Partnership Marketing
Data Analytics
ALLSTATE-AFLAC (Present) 2013 – present
Benefits Specialist
Developing business accounts across numerous industries
Offering voluntary programs designed to serve as cash reimbursement due to a sudden illness or injury
SiriusXM Satellite Radio 2011-2012
Marketing Consultant
Developed marketing strategy for the Aviation Recovery Program
Developed strategy and planning document to incorporate Infotainment Services across
SiriusXm marketing communication streams
The New York Times 2010-2011
Marketing Consultant
Assisted in the launch of the International Herald Tribune (“IHT” - Global Edition of The New York Times) Digital Subscriptions
Developed and implemented marketing plans to maximize IHT’s profitability
Communicated effectively and interfaced closely with various internal departments to develop IHT marketing programs, including Marketing Operations, IT, Creative Services, Customer Care, Finance, Digital Marketing, Ad Operations, Customer Insight Group, and External Vendors
Brainstormed and executed new marketing initiatives
Executed marketing programs through a variety of channels including: email, NYTimes.com, direct mail, print, partnerships, search marketing, and third party display advertising
Verizon 2007-2009
Marketing Consultant
Developed and executed marketing programs for FIOS through a variety of channels, including DRTV, direct mail, radio, print, bill media, and internet
Worked closely with agency partners and provided strong, clear direction to develop copy, creative, and other forms of communication for Verizon’s marketing campaigns
ALP Consulting 2001-2007
Marketing Consultant
Represented clients in numerous industries, including telecommunications, publishing, assisted living, and healthcare
Developed and implemented strategic marketing plans to maximize client profitability
Created and executed partnership marketing programs through combined business relationships for additional acquisition and revenue opportunities
AOL Time Warner 1999 to 2001
Senior Marketing Manager, TIME Magazine
Developed and implemented the strategic consumer marketing plan for a new TIME product launch, TIME Large Magazine including creative execution, media planning, and budgeting
Developed/managed direct mail and other direct response subscription sources
oCreated strategic alliances for additional distribution
Identified, developed, and managed 18 innovative marketing partnerships, for TIME and TIME Large, reflecting potential revenues of $45 million in sales for partners and TIME Magazine
Developed marketing programs tailored to each partner’s unique goals, resulting in an average gross sales increase of 12 percent
Partnership programs included trade shows, events/sponsorships, point of purchase programs, and direct-to-consumer sales through a variety of channels, including Internet, direct mail, space advertisements, inserts, bangtails, magazine wraps, and telemarketing
Acted as account manager and key contact for partners while continuing to grow each relationship
Negotiated agreements with partners in order to arrive at mutually beneficial terms
Oversaw all aspects of promotional efforts, including campaign setup, legal review, order fulfillment, and profitability analysis
Supervised workload and career development of associate marketing manager and interns
American Express 1998 to 1999
Marketing Manager, Merchandise Services
Developed and implemented marketing strategies designed to maximize profitability while building and enhancing key relationships with external partners
Provided strategic planning for catalog developments including profit and loss responsibility ($36 million in sales), revenue forecasts, and customer-focused segmentation
Exceeded financial goals of 1999 by increasing gross sales by 6 percent and net operating margins by 19 percent
Negotiated vendor contributions that offset advertising expenses and enhanced partnership program effectiveness
Developed process improvements that resulted in annual savings of $137 million
Led a cross-functional team in the tactical execution of 22 catalogs annually
oServed as a liaison between external partners (vendors and advertising agencies) and internal partners (merchants, operations, customer service, legal, and customer information management departments)
Spearheaded new testing initiatives, product selection, purchase incentives, alternate channels of distribution (space-ads, statement inserts, and bangtails) and new target populations to increase customer response
Newbridge Educational Publishing 1995-1998
Marketing Manager
Supervised planning and execution of new member acquisition efforts for 19 educational and professional direct marketing continuity programs, with an annual budget of over $4 million
Created annual financial/marketing plan
oForecasted sales and new members by source (direct mail and telemarketing)
oDeveloped marketing strategies to reduce costs of mailings
oRecommended offer tests and mailing lists
oCoordinated with advertising department on package design
Negotiated contracts with list brokers and computer houses, saving $123,000 annually
Developed an international direct sales division
oMarketed curriculum products to school markets
Reported directly to the senior vice president of marketing
EDUCATION
BA, Barnard College, Columbia University
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