239-***-****

adxy2v@r.postjobfree.com

California / Florida / Remote

E D U C A T I O N

W O R K E X P E R I E N C E

Bachelors (BA)

Indiana University 2008-2012

VP of Revenue/E-commerce General Manager

Aterian (ATER)

Act as General Manager of PPD (acquired by Aterian). PnL management. Budgeting. Forecasting/Demand Planning. Leverage knowledge/experience with web service APIs, ecommerce platforms, shipping/logistics, inventory management systems, and analytics tools. Create business plans outlining all strategic opportunities for the portfolio of products, associated costs, timelines, and resources required to achieve a successful outcome. Drive growth and profitability through effective product sourcing, pricing, and go-to-market strategies including facilitate successful, impactful product launches.

Analyze marketplace data (sales, conversation rate, retention, costs, etc.) to understand product trends, articulate observations and propose strategies to troubleshoot problems (ie fix low margin and low growth products). Closely monitor competitor landscape, industry landscape, and pertinent marketplace/category rule changes. Attention to detail. Coordinate with the cross-functional teams to ensure efficient operations, identifying synergies within the portfolio through process analysis, cross- functional process rollout, and internal/external change management, with a proven track record of leading multi-stakeholder, multi-partner projects to success.

Responsible for identifying risks and identifying and implementing mitigation measures. Interface with the legal team in the event of intellectual property or other legal issues.

01.2022-06.2023

Experienced e-commerce growth hacker with a

passion for international expansion seeking

tech-forward mission-driven companies that

value innovation and impact. Skilled leader in

project management and operations with

expertise in customer-centric revenue

generation strategies. Over 10 years of

experience building and leading global teams.

Over 8 years of experience growing Amazon-

nascent start-ups to 8-figure and 9-figure

brands.

L A N G U A G E S

Italian

French

German

C O U R T N I E C L E M E N S

G L O B A L E - C O M M E R C E E X E C U T I V E

Director, Brand Management / Director, E-commerce

Boosted Commerce

Mergers & Acquisitions (M&A) - Managed acquisitions from a brand perspective as needed. Drive transition plans post-acquisition to ensure a smooth handoff across the Boosted internal team and Seller, including assessing all the information provided during diligence, handover of the seller's accounts, and investigating listings. Developed and executed a holistic growth strategy to ensure revenue metrics are met, and reduce costs through synergies/synchronicities across the portfolio. Optimize advertising spend for sustainable, profitable growth.

Omni-Channel Management (E-commerce) - Responsible for PnL of brands in my team’s portfolio (10+ brands, 8 figures). Built bespoke GTM strategies to expand brand reach, including new products, geographies, and sales channels

(Amazon, Walmart, Target, eBay, etc.). Leveraged BI tools to produce reports regularly for the executive team/investors to showcase financial health and highlight/mitigate brand risks. Owned and managed the day-to-day business across brands in my team's portfolio, analyzing data to proactively identify and fix problems. Collaborated with cross-functional teams to achieve brand-level KPIs (profitability, compliance, preventing stock-outs, etc.). Leadership - Developed a team of expert brand managers, and tracked team KPIs to provide transparency into their performance, workload, and success. Built a knowledge base to streamline technical processes and provide scalable solutions. Conducted frequent A/B tests and case studies within my brand portfolio, and communicated findings/results to ensure they are translated into actionable insights for the entire organization.

2021

English

Spanish

Portuguese

Arabic

10+ years of Project

Management, Leadership/ People

Management, Customer Success,

Business Development (Sales) &

Marketing

8+ years of Omnichannel E-

commerce, Brand Development,

Product Merchandising and

Management, CPG / FMCG

Industry, Start-ups

E X P E R T I S E

International Relations, Spanish

S O F T W A R E

C O U R T N I E C L E M E N S

G L O B A L E - C O M M E R C E E X E C U T I V E

Global Teams · Account Management ·

Sales Operations · Key Performance

Indicators · RFP · Enterprise Resource

Planning (ERP) · Consumer Products ·

Revenue Generation · Multi-Channel

Marketing · Operations Management ·

Planning Budgeting & Forecasting ·

Executive Leadership · General

Management · Analytical Skills · Mergers

& Acquisitions (M&A) · Merchandising ·

CPG Industry · Digital Marketing ·

International Business Development ·

Project Management · Management ·

Strategy · Customer Service · Social

Media · Marketing · Strategy · Customer

Relationship Management (CRM) ·

Entrepreneurship · Branding · Ecommerce

· Brand Development · Brand

Management · Vendor Management ·

Product Management · Marketing

Strategy · Start-ups · Recruiting ·

Leadership · Training · Management ·

Problem Solving · Process Improvement ·

Growth Hacking · Global E-commerce · E-

commerce Optimization · Performance

Metrics · Intrapersonal Skills

S K I L L S President of E-commerce

Sunco Lighting

Omni-Channel Management (E-commerce) - PnL responsibility (8 figures). Devised best-in-class go-to-market strategy, effectively growing sales 4X in 2 years through rebranding, NPD, launching a Shopify Plus site, expansion

(Canada & Mexico), recruiting, and automation. Optimized operations to efficiently scale by implementing SKU system, CS ticketing software, and PM software. Recruited, built and led service departments supply chain, finance, customer success, inside sales and marketing/creative (from 10 to 55 FTE). Responsible for end-to-end customer journey (CX) including website (Shopify+) dev, optimization, merchandising, promos, and content/social media marketing. Brand Development & Management - Launched successful rebrand, "The Brighter Choice", focused on cause marketing and green initiatives. Aligned the company around the brand’s direction, choices, and tactics. Identified opportunity to gain market share through market research and customer feedback, established DTC website (previously only marketplaces like Amazon, Walmart, etc.) focused on wholesale customers/ inbound B2B sales. Product Manager (FMCG/CPG) - Launched (+50) products including two new product lines. Analyzed industry trends, and devised the launch of grow light line, SuncoGRO, and solar products to offset LED seasonality. Analyzed customer feedback, and devised the launch of professional line called SuncoPRO to serve new segment of B2B customers. Responsible for obtaining and maintaining product compliance and certifications (Energy Star, DLC, etc.). Vendor Management & Procurement - Maintained strong working relationships with manufacturing partners, identified/onboarded new vendors, and upheld all partners to benchmarks. Managed RFP/bidding process, negotiated pricing/terms (net 60 or 120) and held vendor accountable to service level

(produce on time, maintain quality rate 99% or obtain reimbursements). 2018-2021

VP of Marketing/VP of E-commerce

Neurogan

Global Omni-Channel Management (E-commerce & Retail) - P&L responsibility. Drive financial analysis and strategy for global brand launch. Oversaw execution of the performance marketing activities, including identifying and overseeing the launch of new sales channels (Amazon, etc.), as well as growing and optimizing SEM, display advertising, SEO, paid social and influencer (UGC) strategy. Managed a cross-functional team (supply chain, finance, customer success, and marketing/creative) and owned relationships with third-party partners and agencies. Responsible for end-to-end customer journey/site experience (CX/UX) including website (Shopify) development, optimization, site merchandising, promotions, and content/social media marketing.

Brand Development & Management - Directed all creative and technical aspects of brand development, including brand book (logo, brand voice, buyer personas), brand positioning, and print/web collateral.

Product Management - Oversaw the launch of CBD product line (10+) as well as other nutraceutical supplements (20+) products.

Content & Social Media Marketing - Devised audience and engagement growth plans across all social media channels, and ensured metric goals were met. Oversaw social media channels, paid content strategy and budgeting, content calendaring, and influencer engagement. Developed and managed metrics dashboard for social media channels and regularly reviewed results for future content planning and development.

Neurogan was a subsidiary of Hyperikon. My role was to establish the Neurogan brand from the ground up by implementing industry best practices. 2017-2018

·Google Suite · Microsoft Suite · Zoom ·

Google Analytics · Zendesk · Salesforce ·

Hubspot · Gorgias · Aircall · Slack ·

Amazon Seller Central · Jungle Scout ·

Helium10 · Keepa · Teikametrics ·

Walmart · BazaarVoice · Shopify Plus ·

Mercado Libre/Mercado Livre · eBay ·

Rakuten · Home Depot · Lowe's · Trello ·

Overstock · Wayfair · Avaya · Cisco ·

Netsuite · SAP · Oracle · Asana · Salsify

(CMS/PIM) · Kenshoo · Channel Advisor ·

Quickbooks · Dropbox · Trinet · Bamboo ·

Optimizely · SEMRush · Spyfu · Similarweb

· Hotjar · Confluence · Stonly · Yotpo · Yext

· Sprout Social · Hootsuite · Canva · Figma

· Attentive · Klaviyo · WeChat · ChatGPT ·

Slack · Many other SaaS tools

C O U R T N I E C L E M E N S

G L O B A L E - C O M M E R C E E X E C U T I V E

Vendor Management & Procurement - Established and executed a vendor and procurement strategy including vendor scorecards, advantageous net payment terms, transparency in supply chain, and corporate ethical standards. Monitored international supply chain activity maintaining supplier relationships as well as financial and quality benchmarks.

VP of Marketing/VP of E-commerce Continued

Global Business Development & Marketing Manager

CrownBio

CRM Database Administrator (Salesforce, HubSpot) - Go-to expert, for driving adoption, improving existing processes, monitoring sales and marketing operations, automation, workflows, as well as tracking and managing performance of campaigns within the CRM. Developed/Implemented user training and created related documentation (training materials, data flows, and use cases). Worked with key cross-functional stakeholders to develop/deliver customized reports and dashboards to support business needs (OKR/KPI). Demonstrated excellent analytical and troubleshooting skills to resolve complex issues and find effective solutions. Marketing - Owned lead generation process through trade shows, events as well as corporate and regional campaigns

(A/B tests). Developed insightful reporting dashboards, providing real-time insights into account performance and recommendations on what to measure and how to measure it. Mergers & Acquisitions (M&A) - Led system integration, data collection, and onboarding of two facilities (Indianapolis

& La Jolla) acquired by the organization.

Event Planning - Integral to the planning and execution of hundreds of global events annually including trade shows and board meetings. Developed skills in Budgeting, Project Management, ROI Tracking, and Vendor Management. Exhibited attention to detail and effective communication when handling concept proposal development, site selection via RFP process, vendor negotiation, contract administration, hotel management, air/ground travel, total logistics coordination (menus, setup, decor, audiovisual), creative writing for invitations, registration management, coordination of speakers, giveaways, and entertainment. Developed/delivered event ROI reports quarterly that informed future event schedules.

Built critical processes and tools to support Global Business Development (BD) & Marketing teams by taking ownership of defining and establishing best-in-class frameworks to scale. 2015-2017

Client Manager

Stericycle 2013-2015

Bilingual Compliance Specialist

Roche 2012

See LinkedIn, clarification available upon request See LinkedIn, clarification available upon request

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