Social Media Manager

RAQUEL SUAYA

Miami adxxc1@r.postjobfree.com *** - *** - 6282

RaquelSuaya.com

EDUCATION

University of Louisville

Bachelor of Science in Communication Minor in International Business WORK EXPERIENCE

eMed Miami, FL

Social Media Paid & Organic Manager September 2021 - Present

● Launched social media accounts for Instagram, Meta, Tik Tok, and Twitter generating a total of 60,000 followers through paid and organic strategies.

● Devised and executed a highly effective multi-channel social media strategy aligned with predefined objectives.

● Produced, and managed 20 curated posts for each social media platform monthly resulting in 200 - 300 accounts engaged per post.

● Managed and tracked 6 - 10 paid campaigns on Meta.

● Developed eMed Influencer Partnership Program managing 20 influencers quarterly.

● Created content strategy and key messaging based on campaign objective and executed via the eMed Influencer Partnership Program.

● Influencer collaborations resulted in an over average engagement rate of 10% increasing brand awareness by 40%.

● Monitored multiple social media platforms for comments and messages, engaging with existing and potential customers to ensure customer satisfaction. As a result, our sentiment score increased from 2.5/5 stars to 4.5/5 stars.

● Generated over seven figures on paid social media campaigns with a monthly budget of $35 - $50K.

● Analyzed organic and paid social media campaigns leveraging Sprout Social to meet KPIs, adjusting content and strategy as necessary resulting in 75% increase of sales.

Pikantitos Remote

Co Founder & Social Media Manager January 2012 - March 2023

● Developed all social media initiatives for a CPG brand targeting U.S. and Latin American markets, ideating, producing, and editing content to drive engagement and sales.

● Increased organic engagement by 30%, resulting in a 35% increase in social-driven sales.

● Successfully boosted social media's share of total sales from 10% to 45% through targeted marketing efforts.

● Demonstrated a deep understanding of social media trends and consumer behavior, resulting in highly effective ad campaigns and increased ROI.

● Produced photos, reels, and DIY videos, leveraging past experience and deep familiarity with social media trends to establish a strong online presence.

● Analyzed social media metrics, learning vital lessons that have driven a more effective overall strategy.

● Engaged with parallel brands to form strategic partnerships and increase distribution in target markets.

● Connected with influencers in the food and beverages space, resulting in a 20% increase in sales and a significant boost in brand awareness. RS MEDIA Remote

Social Media Manager February 2018 - January 2023

● Created a successful social media management agency, working with cross-functional teams to produce, post, and monitor content under tight deadlines.

● Launched and managed four social media handles for customer accounts with a combined 120,000 unique followers across multiple platforms.

● Produced up to 80 posts and 200 stories per brand per month, and authored high-engagement captions in both English and Spanish, to reflect each brand’s voice.

● Collaborated with company executives to set ad spend parameters and led efforts to activate branded content, driving a 270% monthly sales increase for the Sketchers Panama brand.

● Engaged with thousands of customers through multiple social media channels, and subsequently organized CRM databases to effectively keep track of interactions and sales preferences.

● Monitored social media trends to drive new, effective solutions for clients, across TikTok, Instagram, Twitter and Facebook.

● Identified, and communicated with, key influencers in each market to increase brand visibility and engagement. La Union Publicitaria Panama,Panama

Social Media Manager / Video Content Creator March 2019 - April 2020

● Produced and edited 5-7 stop motion and DIY videos per client per month, covering a wide range of genres, from cooking to tent-building, increasing client engagement by 50% organically.

● Evaluated customer research, market conditions, and competitor data to identify opportunities and propose new social media initiatives to create new content.

SKILLS & INTERESTS

Computer: Adobe Premiere Pro/Illustrator, Sprout Social, Canva, Splice, Microsoft Office, SemRush, WordPress . Languages: English, Spanish. Interests: Tennis, Mental health, Cooking, Content Creation, Film, Photography.

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