IRENE NGUYEN

Berkeley, CA 341-***-**** adxx8i@r.postjobfree.com LinkedIn

EDUCATION

University of California, Berkeley Expected May 2025 B.A in Cognitive Science and B.S in Data Science GPA: 3.962 PROFESSIONAL EXPERIENCE

Big Data at Berkeley Jan 2023 - Present

Data Consultant for Joy

● Conducted extensive exploratory data analysis on users' web activity to identify key actions that differentiate churn users from those who remain engaged, resulting in a 25% decrease in user churn

● Utilized Google's BERT model and do-calculus to build a causal analysis model that identified key drivers of registry revenues, resulting in actionable insights that increase the average registry revenue by 12%

● Built a NLP-based classifier model to predict user engagement with the client's wedding registry, resulting in an increase in registry usage by 15%

Data Science Discovery Program Jan 2023 - Present

Data Research Intern NLP

● Scraped over 10,000 articles from 5 Malay newspapers related to vaccines using Requests, Selenium, Beautiful Soup to generate a cleaned and translated database of article content for the next phases of the project

● Performed sentiment analysis on the data using a mixed-Malay lexicon and deep learning model to identify major newspapers’ stance on vaccines

● Analyzed trends in sentiment scores in relation to social and political factors to derive formative insights on vaccine confidence that inform the research project's next phase to produce an impactful data application ZC Consulting Aug 2021 - May 2022

Product Consultant for Peet’s Coffee

● Surveyed and interviewed students from 10 universities to gather insights on coffee consumption behavior, resulting in a comprehensive report that shaped Peet's marketing strategy

● Performed competitor analysis and user mapping to identify differentiation opportunities for Peet's, leading to the implementation of successful strategies such as store redesigns and mobile app utilization in the next quarter

● Spearheaded product testing to refine the flavor profile for the new medium roast, resulting in a 95% satisfaction rate Product Consultant for Duffl

● Created a comprehensive market entry strategy plan for Duffl's launch at UC Berkeley, resulting in a successful introduction to the campus and an increase in sales by 30% within the first month.

● Conducted primary research to develop guidelines and recruit leads for an ambassador program at UC Berkeley

● Outreached to local businesses and procured a partnership with Aura Tea which raised Duffl's social media presence PROJECTS

Java 2D World Exploration Game

● Designed and implemented from scratch an interactive 2D tile-based world exploration engine that hosts 2 players

● Integrated the functionality to seamlessly store and load previous game states, ensuring an enhanced user experience.

● Designed and implemented a dynamic UI design showcasing user statistics and the game's world state in real-time Book Recommendation & Summarizer Web Application Link

● Implemented a neural collaborative filtering model trained on a dataset of 1 million+ book ratings using fastai

● Utilized a transformer-based model finetuned on book summaries to generate concise summaries for recommended books

● Created a web app interface with Streamlit to gather user’s input and display personalized recommendations and summaries SKILLS AND COURSEWORK

Languages: Python (PyTorch, scikit-learn, pandas, matplotlib, seaborn), SQL, Java, HTML, CSS, Javascript Coursework: Statistics, Data Structures & Algorithms, Computational Structures in Data Science, Deep Learning Tools: Huggingface Spaces, Streamlit, AWS Sagemaker, AWS S3, Adobe Photoshop & Illustrator, Figma, Canva

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