Digital Marketing Social Media

SKILLS

Contracting/Promotional Campaigns Multifaceted ROI reporting Data Analysis/Program Tracking

Acquisitions Traffic System Reporting Content Evaluation Strategies

CMS Software Media Planning Project Management

Digital Marketing TV Programming Scrum Master/Agile Methodologies

Experience:

Certified Residential Appraisers Inc.

Reports Manager 2022-

Generate all appraisal inventory reporting for clients via the CMI software to ensure proper and accurate delivery is documented according to industry standards.

Work closely with appraiser’s documentation to manage all information correctly under the standards and practices of the reporting requirements.

Generated a 10% increase in new customers satisfaction in the delivery of reports.

Initialize work orders with appraiser’s according to client’s needs.

Process all work orders into the CMI software according to strict guidance and technical requirements set forth in the process.

Delivery all final reporting to clients and ensure that all requirements were met according to the standard set forth by the contract.

Manage all requirements and standards to ensure clients are satisfied with overall performance of service.

Generated digital marketing to bring forth new business through a variety of campaigns via social media.

SAS Media Solutions, LLC Miami, FL.

Consultant 2020-2021

Advises on the strategic, structural/operational management, profitability and implementation of activities related to the conception, design, creation, development, and production of media—video, audio, graphics, multimedia, and other forms of digital media. Targeting diverse audiences, including internal and external stakeholders.

Distribution Operations and evaluation for short form and long form content via streaming services.

Working with CMS systems to provide the best workflows in line for efficient delivery practices.

Creating Content and Streaming service strategies and delivery for content.

Software Project Management for streaming services.

UI/UX testing for Applications and Websites.

Global Multilanguage metadata development via Scheduling software.

Conduct situational and data analysis to identify and understand a problem or issue.

Collaborate and advise on targeted media campaigns that address short-term or long-term projects with an actionable marketing plan.

Serve as a subject matter expert during contract negotiations in order to further development efforts in expanding business.

ViacomCBS, Miami, FL.

Senior Director Multiplatform Scheduling and Operations 2016-2019

Responsible for the delivery of short form and long form content to the Nickelodeon application via technical support to ensure proper viewing.

Responsible for conceptualizing and implementing the content delivery to the application through multiple channels.

Worked with the executive team to provide upscale reporting on ad revenue performance on linear and non-linear channels.

Lead for the transition from our CMS (PTS) system to Medigenix to ensure business practices are in line with our current workflow. Applied Wide Orbit integration to enhance linear playout schedules to track inventory.

Developed and launched new channel programming for the application for the Latin American market to enhance viewing presence of the brand as well as formatting content for cross-platform applications.

Directed and implemented strategies incorporating social media to ensure maximum exposure for the application.

Successfully led the growth of the application to over one-million downloads in less than 3 years.

Collaborated in content creation to successfully promote and expand the application in the region.

Implemented the first third party deal with Netflix to ensure the information and data technicalities were delivered according to the contract.

Created digital advertising possibilities via Google Ad Manager to grow the Adsales footprint.

Viacom Media Networks International, Miami, FL.

Senior Manager Programming and Acquisitions 2008 –2016

Responsible in in the conceptualization, creation, development and launch of the eight Nickelodeon channels in the region along with two separate channels of Comedy Central for the Latin American market. This led Nickelodeon to becoming the #1 viewing channel in LATAM in audience for three years.

Managed a team of schedulers; Ensured networks management and accuracy were scheduled in accordance to the needs of the channels; Ensure increased viewership and ratings.

Managed and contract resources relative to third party contracts in the acquisition of programs for the networks.

Ensured the contractual compliance for the Ancine regulations as put forth by the host country.

Coordinated client contact in creative/production/budget development/project execution and negotiation of third-party acquisitions; Ensured target media buys; Aligned the goals of the network to expand revenue with acquisitions.

Worked closely with Adsales and Traffic teams to incorporate strategies that would best monetize inventory for the networks.

Implemented a database via Excel and Google sheets to monitor promo and traffic inventory for the Eight linear networks for Nickelodoen.

EDUCATION

Florida International University

Bachelor of Science - Mass Communications

Scrum Master (SMC) VMEdu

Digital Marketing Certified Coursera

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