Julie D. "JD" Labrum

West Jordan, UT 801-***-**** adxwbi@r.postjobfree.com linkedin.com/in/JD-Labrum SUMMARY

I provide content copywriting at its finest - specializing in emails, business letters, and blogs - all with SEO copy in mind. You need a copywriter that knows your industry - I can give you that edge. EDUCATION

American Writers & Artists Institute Delray Beach, FL Certified Specialist in Full Funnel Copywriting & SEO Graduation Date: Oct 2022 Brigham Young University - Idaho

Associated Applied Science w/ Health Science Emphasis Rexburg, Idaho

Grad. Date: Jun 1979

SKILLS

Skills:Copywriting, Creative Writing, SEO Optimization, Content Planning & Strategy, Pillar Posts, Link Building, Market & Keyword Research, Paid Ad Copywriting, B2B/B2C Marketing, Social Media Copywriting WORK EXPERIENCE

American Writers & Artists Institute Delray Beach, FL Content Copywriter Mar 2021 - Present

Crafted full-funnel content copywriting for blogs, emails, newsletters & pillar posts to generate leads and sales; achieved a 15% increase in CTR rate.

Maximized SEO performance of Google Ads by crafting headline posts with keyword optimization & relevant visuals; resulted in 10% higher organic search rankings. Leveraged social media platforms to disseminate content campaigns targeting key audiences with a 20% improvement in website traffic from referrals.

Research for client and customer knowledge - condensing technical research into readable content that leads the reader to the important aspects of each topic and a call to action. Julie “JD” Labrum West Jordan, UT

Freelance Copywriter Mar 2021 - Present

Developed compelling copy tailored to the buyer’s journey for 2 SMBs, resulting in a 20% customer acquisition rate and a 25% retention rate.

Crafted website content, driving an average of 10% increase in website traffic and generating 30 leads per month. Executed keyword research to identify relevant phrases for SEO optimization, link building, and blog creation across 200+ web pages, improving organic search traffic by 30%. Created 5 original blog posts which generated 200K views over 4 months; increased website visits by 25%. OOCL USA, Inc. South Jordan, UT

Customer Service Representative Apr 2015 - Dec 2020 Facilitated seamless communication with global customers through responding promptly & accurately addressing inquiries within 48 hours, resulting in a satisfaction rate of 90%. Generated export bookings for shippers and forwarders worldwide, leveraging IRIS4 & Outlook to process $15M of international cargo per month.

Monitored over 1000 customer service contracts to ensure accuracy of routing & tariffs, resulting in a 95% on- time delivery rate.

Proactively identified and reported 10+ contract discrepancies to management, leading to an increase in cost savings by 20%.