Phone: 950-***-****

E-Mail: adxvyx@r.postjobfree.com

SYNOPSIS

A competent professional with over 26 years of experience in Product Launching, Sales & Distribution – GT, MT, E Commerce & HORECA, Logistics management, Retail Operations, Liasioning with Plant, Team management, Responsible for the overall profitability of given Region.

Experience in exploring and developing new markets/ Distributors, accelerating growth & achieving desired sales as per the given Budget.

Verifiable experience in handling Agents / Distributors, Regional sales & distribution Management, Retail operations including, General Trade (GT), Modern Retail Format (MRF),HORECA & E-Commerce.

Experience in Modern Retail Format – Buying & Merchandising of FMCG, SCM, Store Operations .

An effective communicator with excellent relationship building & interpersonal skills. Strong analytical, problem solving

& organizational abilities.

SUMMARY OF EXPERIENCE :

Name of the Organisation Tenure Position held

Parag Milk Foods Ltd 2015 – Aug’22 Regional Sales Manager handling Hyderabad Telangana sales

operations.

Mother Dairy Fruit & Vegetable Pvt

ltd

2008 – 2015 Area Sales Manager handling

Hyderabad (Telangana State)

sales operations.

Subhiksha Trading Services Ltd 2005 – 2008 Manager – Buying & Merchandise

(TS&AP)

Britannia Dairy Ltd (BNZF) 2002 – 2005 Sr.Sales officer ( Telangana Branch Incharge)

Dodla Dairy Ltd 2000 – 2002 Sales Manager (TS &AP) Heritage Foods (India) Ltd 1994 – 2000 Sr.Sales Executive (TS, KA &AP) CAREER SCAN

Since December’ 15: Parag Milk Foods Ltd – As Regional Sales Manager (Hyderabad) Company Profile : Parag Milk Foods Ltd, leading dairy in India with brand name of “ Gowardhan “ for Fresh Milk, Curd, Butter, Panner, Ghee and Dairy Whitener, “Go” for all Cheese varients and “Topp Up” for Flavoured Milk. The company is having 2000 crores turnover per annum.

The Attainments

Successfully launched “Gowardhan” Fresh Milk & Curd in Hyderabad, Warangal, Karimnagar & Gulbarga Markets and achieved substantial volume.

Successfully launched Gowardhan Star Dahi (lowfat curd – First in the Dairy Industry) and significantly contributed towards profitability.

Contributed to the extension of network by appointing & managing Distributors & Spokes.

Extended the retail network from scratch and launched product in MRF, HORECA & E Commerce.

Organised various sales promotional activities like Direct to Home campaign & In shop sales promotions.

Implemented Sales Staff BIZOM mobile application App – Team reporting, Indenting & sales data processing system application.

Motivating & Training the Branch Managers & Executives and guiding them to achieve the Budgeted Targets. Role: General Trade (GT) :-

Responsible for the achievement of assigned budgeted targets.

Planning and Implementing Sales Schemes as per the defined budgets.

Production planning – Sourcing, liaisoning with Plant, Reconciling Crates & Cans.

Efficiently handling a team of Distributors & Spokes.

Imparting training to sales team at Distributor’s end to maximize business.

Responsible for overall profitability of Region & CPL. Modern Trade (MT) :-

Driving the TOT parameters with chain of Super markets for sustainable growth and listing the Product / SKU for the same.

Ensuring full stocks supplies to the stores as per their PO in given scheduled time.

Review of Business with Store Category Manager on driving the Category with their support every month within the given Budget.

Focus on Regional Chains and Standalone stores growth by creating differentiated promotions.

Responsible for the achievement of overall volume & value of the business in MT segment as per the given Annual Plan.

Product launched in Reliance, D Mart, Spencers, Star Bazaar etc, E Commerce & HORECA :-

Identifying, Negotiating and finalising the contract with Cateres and Institutions and following up for timely Payments.

Responsible for Listing the Product / SKU, finalising TOT with support of HO and ensuring proper supply of stocks to E Commerce Depot.

Product launched in Big Basket.com, Doodhwala . September’ 08: Mother Dairy Fruit & Vegetable Pvt ltd (Subsidiary of NDDB) As Area Sales Manager Company Profile : Mother Dairy Fruit & Vegetable Pvt Ltd is a Subsidiary company of National Dairy Development Board

(NDDB). The company is dealing in Marketing of Fresh Milk and Dairy Products. The company is Marketing 35, 00,000 LPD at Delhi, Mumbai, Saurashtra and Hyderabad with a turnover of 7000 crore per annum. Role:

Consistently striving towards attainment of assigned budgeted targets.

Presently handling 1.15 Lakh LPD with a team of 12 Field Executives covering Hyderabad, Nalgonda & Rangareddy Districts.

Efficiently handling a team of Distributors & Spokes.

Imparting training to sales team at Distributor’s end to maximize business.

Improve the distribution by appointing Retailers & Additional Routes.

Conduct Promotional activities, Merchandising & Product launching.

Proficiently handling all customer queries & complaints.

Undertaking extensive market research to identify potential areas of business.

Tracking the competitor outlets and get the maximum volume.

Significantly contributed Rs.150 crore turnover per annum towards business equity. Key Capabilities

Planning

- Able to plan the beat & market coverage as per the requirements

Decision making

–Able to make right choice timely to achieve business goals

Result orientation

–Achieve targets as per schedule & focus on the revenue growth

Accountability

–Act responsibly. Can be counted on to kept commitments. Complies with the intent of policies, procedures and agreements

Communication

–Provide both verbal & written information & MIS in a timely & clear manner.

Leadership

-Lead team from the front.

July’05 - August’ 08: Subhiksha Trading Services Limited The Attainments

Successfully launched First model store of Subhiksha Super Market with 4 verticals (fruits & vegetables, super market, Pharmacy & Mobiles) on each store.

Trained store Managers, Asst store Managers on business and store operating module and inducted.

Involved in a core team for preparing Product Master for Store Merchandising Mix.

Involved in a core team for preparing Store Plano gram.

Involved in preparing Innovative space selling vinyl Boards, Category Headers which can be used for new product launches and Product Promotions.

March ’07 – August ‘08

Manager – Buying & Merchandise (Vijayawada region) Role :

Responsible for the category management of FMCG Products (Food & Non Food) for the requirement of 48 stores.

Negotiating with vendors for best deals on all Merchandise on FMCG.

Planning and Execution of Vendor management, Product strategy and philosophy, managing and supporting product profitability.

Planning & Implementing product mix and lines, identifying market opportunities, sales forecasting, analyzing trens, customer demands, budget and range planning.

Preparing MBQ’s for new stores.

Responsible for strategic framework and supply chain operations, Inventory management, Warehouse operations, decide mode of transportation for in bound and out bound logistics.

Launching of Private labels among the categories and promoting the same across the stores.

Developing Inventory strategies like cycle inventory, safety stock, seasonal inventory, stock norms and critical levels. July’05 – Feb’07

Manager – Store Operations ( Telangana Region)

Role :

Responsible for Store operations – Sales generation, Implementing SOP, Inventory management, Customer Satisfaction

& retention, store level Profitability.

Ensuring costs within the given budget and controlling inventory losses.

Ensuring proper display of products, cleanliness, Hygeine in stores.

Lauching and promoting Store Brands (Private Lables ) among the categories and achieving the targeted sales.

Optimum utilization of existing resources and identifying new grown avenues for additional revenue generation. Dec ‘2002 - june’2005: Britannia New Zealand Foods Pvt Ltd as Sr.Sales Officer (In charge Branch Manager) The Attainments

Successfully launched Britannia Milk Man Fresh Milk in Hyderabad, Warangal, Karimnagar & Gulbarga Markets and achieved substantial volume with in short period.

Contributed to the extension of network by appointing & managing Distributors & Spokes.

Extended the retail network from scratch to 700 Retail outlets in Hyderabad.

Organised various sales promotional activities like Direct to Home campaign & In shop sales promotions. Role:

Consistently striving towards attainment of assigned budgeted targets.

Efficiently handling a team of 11 Executives.

Imparting training to sales team at Distributor’s end to maximize business.

Improve the distribution by appointing Retailers & Additional Routes.

Conduct Promotional activities, Merchandising & Product launching.

Proficiently handling all customer queries & complaints.

Undertaking extensive market research to identify potential areas of business.

Tracking the competitor outlets and get the maximum volume. April’2000 - Dec’ 2002: Dodla Dairy Ltd as Sales Manager (Andhra & Telangana) The Attainments:

Successfully launched Dodla Dairy Milk and Dairy Products in Hyderabad, Warangal,Nellore, Ongole & Gulbarga Markets.

Successfully launched Dodla Ghee in Hyderabad & Andhra Markets.

Actively involved in finalising Dodla Brand Logo and Pouch designs for Milk, Ghee and Butter.

Extended the retail network from scratch to 250 Retail outlets in Hyderabad.

Substantially increased business through appointing new retail outlets and developed new routes. Role:

Consistently striving towards attainment of assigned budgeted targets.

Efficiently handling a team of 9 Executives and Branch activities.

Imparting training to sales team at Distributor’s end to maximize business.

Improve the distribution by appointing Retailers & Additional Routes.

Conduct Promotional activities, Merchandising & Product launching.

Significantly contributed Rs. 3 crore turnover per month towards business equity.

Proficiently handling all customer queries & complaints.

Undertaking extensive market research to identify potential areas of business.

Tracking the competitor outlets and get the maximum volume. August’1994 - April’2000: Heritage Foods India Ltd. As a Sr.Sales Executive The Attainments

Successfully launched Heritage Milk in Tirupati Market - worked for 8 months.

Expanded Retail presence in Bangalore market – worked for 6 months.

Successfully launched Heritage Milk and Dairy Products in Hyderabad & Warangal Markets.

Extended the retail network from scratch to 300 Retail outlets in Hyderabad.

Involved in maintenance of various marketing related files for obtaining ISO 9002 certification.

Involved in working out various cost control measures in distribution system, conducted by National Productivity Council.

Role

Improved the Business by appointing agents & Additional Routes.

Contributed to the extension of network by appointing new agents.

Widened the distribution network by appointing more distributors and sub distributors.

Monitoring on advertising material like pop’s, Danglers, Banners, sigh n boards and wall paintings are properly displayed and maintained.

ACADEMIA

M.B.A from D.A.V.Velankar college of Commerce and IMDR, Affiliated to Shivaji University 1994.

Bachelors in Commerce from Sri Govindarajaswamy Arts College, Tirupathi. Affiliated to Sri Venkateswara University 1991.

IT SKILLS: Office Automation & Internet Application

Diploma in Basic Systems Management From NIIT, Tirupathi.

Operating Systems : Windows 2000

Application Packages : MSOffice97 & 2000 (Outlook,Word,Excel,PowerPoint), 3EV2Win Form, 3ev2Retail PERSONAL DETAILS

Date of Birth : 20.08.1970

Marital Status : Married

Hobbies : Making friends, Traveling.

Address : A-415, May Flower Park, Mallapur, Hyderabad 500076.

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