Marketing Manager Operations

Tel: 251-***-****** Email: *********@*****.*** Bahir Dar, Ethiopia

UNISON CORPORATE GROUP (Oil Factory, Import & Export, Farming, Hospitality sector,Transport & Logistics )

Corporate sales & Marketing Manager (Oct 2022 to present)

ØAssign and Manage sales & Marketing teams to each business unit

ØDevelop sales & marketing plan with appropriate strategies to each business unit

ØFollow up & evaluate each sales team performance in accordance to the parameters

ØDevelop marketing and promotional documents/Tools

ØDevelop agent selection criteria’s, agent contract agreements

Ø Manage cash and credit collections of each sales outlet

ØDevelop market segments in accordance to product demand assessment

ØManage corporate agreements with corporate affiliates

ØManage social medias and websites of each business

Hulegeb online solution plc

Area Sales Manager (April 2020- Feb 223)

Manage and coordinate operations of company agents

Coordinate marketing campaigns and Bramdings

Promote company brands and good wills

Build effective internal and external communication

Assist the company in market developments

Provide market analysis and research

Research potential leads from business directors, web search or digital sources

Develop strategic planning

Provide market opportunities for products

Truck weekly, monthly quarterly or annual performance and sales matrices

Build and Keep good images amd Brands of the company

Manage social.medias

Sunmie Group/IVY Hotel Managemen

Business Development Manager (July 2019 – Feb 2021)

Market assessment / research

Act as the key influencer & voice of the brand

Franchising project Development and follow ups

Develop brand life-cycle and long-term content and marketing strategies

Recruit, assign, guide and support local teams with the local ideation and implementation of the franchise strategies

Coordinate and support internal functions in initiating and optimizing business opportunities at a regional and national level

Define, develop and run (screening) projects in collaboration with relevant internal functions and selected customers

Optimize the proper usage of all resources allocated

Achieved the highest forecasted franchise signing in quarterly and annual basis

Create business opportunities in the short, mid and long term

Develop and collect more than 300 full folio of clients in the area assigned

Support C.E.Os, country Managers, engineering teams, HR & training departments and operation managers in developing the regional and national franchising strategies

strategy adjustments based on financial performance & competitive analysis

Lead and create companywide communication strategies

Facilitated communication of plans across the franchise and consumer products

Develop and implement different commercial and marketing ideologies for franchising

Besa (ቤሳ)/Akaza Trading Plc. (Sep 2017 – April 2020)

Marketing Operations Manager

Manage over all the branches transaction

Market research and analysis

Develop sales forecast

Develop Brand strategies

Follow up achievements of the forecasted sales

Take measurement reinforcements to market changes and plan achievements

Develop client data base and manage it

Generate reports to head quarter managers accordingly

Implement company changes

Develop brand image building and promotion strategies

Channel development and product distribution

Identify and address problems and opportunities for the company.

Build alliances and partnerships with other organizations

Winn Hotel, Sep 2018 – March 2019

Pre-Opening & opening Organizer

General Manager

Organize the overall operations of the hotel

Set and develop the organization rule and regulation in accordance with local labor laws

Develop training manuals, recruitment criteria's, evaluation & appraisal formalities

Develop hotel product standardization, classification and price sets

Develop market channel classification and promotion strategies

Develop general, departmental manuals along with job descriptions

Set departmental reporting and controlling standards

Develop organizational safety policy

Recruitment and training of department heads along with perspective employees

Develop general marketing and sales strategies

Set overall the hotel's financial regulations, control and flows

Establish and maintain adequate organizational structure

Led the recruitment & selection to Emergency response program

Addis Amba Hotel (3 star), (April, 2014 – Nov)

Deputy Manager, FOM & FOS

Takeover the recruitment, selection, training and evaluation of employees

Generate & organize daily, weekly, quarterly and annual reports

Implement business producers

Control departmental cost and expenditures along with respective allocated budgets

Maintain quality controls and measurements

Maintain and follow up departmental checklists

Lead event arrangements and schedules

Overall documentation of employee's files and organizational records

Manage the Performance evaluation, reward & consequence managements

Maintain good industrial relations

Lead and follow up employee’s remuneration, social security and welfares

Seek out market opportunities

Enhance customer relation, satisfaction

Lead Training need assessment, Facilitation of departmental activities

Insure effective and maximum utilization of Human capital

Education Qualification

MA, in Marketing Management, Bahir Dar University,2019(GPA 3.44)

BA, Tourism Marketing, University of Gondar, 2013(GPA 3.45)

Contact this candidate