ERIC CROCKER Temecula, CA

Operations & Business Development Leader 951-***-**** adxvpp@r.postjobfree.com

Thoughtful and driven leader with a 23-year record of achievement in building revenue and streamlining operations through exceptional team building, mentoring, and management. Passionate and hardworking executive who applies impeccable logic to solve problems and thinks outside of the box to drive improvement. Well-rounded professional with a skillset that includes sales and marketing, logistics and field operations management, HR, and more. Committed to training and providing development opportunities so staff can get ahead.

Highlights

Spearheaded a team of 14 direct reports and oversaw 2,400 staff across 83 corporate sites, 480 dealerships, and five repair facilities in Southern California for a $4B vehicle, self-storage, and equipment rental company, increasing total income from $104M to $167M and growing profit from $14M to $25M over seven years through effective strategic planning, retail location remodeling, service improvements, and shrewd hiring

Expanded dealer network by 58% (381 dealerships) by mentoring a team of 35 area field managers and tooling them with excellent product knowledge and brand marketing capabilities

Led Northern California operations comprising $20M P&L, 10 retail locations, 27 direct reports, five area field managers, 13 corporate employees, and 120 dealerships

Identified, negotiated, and closed property deals to open new corporate stores, including $100M+ in combined purchases and development of 11 properties

Improved profitability across multiple locations for a vehicle, self-storage, and equipment rental company, overseeing a fleet of 1,200+ vehicles, 100+ service providers, and 50+ employees to ensure contract compliance, effective inventory control, and smooth operations

Managed team of 50+ unionized employees to ensure optimal productivity and safety, planning highly efficient delivery routes and providing effective staff training and guidance to ensure goods were consistently delivered accurately and on time

Took over a repair shop that was ranked last among 120 locations, bringing it up to top 10 status within 12 months and up to fourth in four years to earn promotion to a president role

Hired as district vice president to turn around a district that was among the worst performers in the company, identifying and gaining CEO buy-in for an opportunity to add large warehouses to increase storage space, which propelled the district to become the #2 top performer in the company

Purchased 10 additional properties and planned redevelopment of three existing properties in three years to create an unprecedented growth opportunity after a 14-year period in which only four properties had been purchased in the district

Snapshot

Brings a history of success in growing market presence across regions by expanding large networks, driving brand awareness, and spearheading field management teams

Expert in executive communication who provides strategic guidance on budgeting, market planning, maintenance, expansion, compliance, inventory management, and more

Proven ability to build, lead, motivate, and elevate teams that work together to propel businesses to new heights of revenue, performance, and efficiency

Excels in coaching and training people to provide outstanding service and implements processes and values that ensure a delightful and consistent customer experience

Areas of Expertise

Operations Leadership Revenue & Profit Growth Process Improvements Multi-Site Management P&L Management Logistics & Supply Chain Management Team Building & Leadership Training & Development Mentoring & Coaching Performance Management Business Development Sales Operations Market Planning Inventory Management Strategic Relationship Building Property Acquisition Project Management Contract Negotiations Regulatory Compliance Problem Solving

Experience

Most recently, modernized and streamlined the repair estimate process by helping develop an app used to check in, receive and quote estimates to the customer – also recorded the best monthly repair revenue in the location's history

Provided executive guidance across marketing, budgeting, equipment maintenance and distribution, new facility construction, zoning, and more across a large-scale Southern California operation

Drove revenue growth by prospecting, recruiting, and expanding dealer networks and established performance budgets to provide teams with ambitious but realistic targets to strive towards

Oversaw recruitment, training, and professional development activities to build a strong team and developed and implemented robust company policies, standards, and procedures

Successfully coordinated with local governments on zoning issues related to new facility builds and truck and trailer rentals to achieve Hazmat compliance within state and federal regulations

Increased performance-based compensation for district managers from $384K to $633K to improve morale and engagement, as well as effectively managing HR and customer satisfaction issues to reduce legal expenditure in district by around 80%

Ensured ongoing and full compliance with state and federal regulations including Department of Transportation (DOT) inspections, OSHA, and American Disability Act (ADA) regulations

Effectively trained and mentored many employees who have gone on to secure promotions to other teams, including 27+ management-level staff, a VP, and four marketing company presidents

Participated in fundraising events and leveraged networks to support Shriners Hospital for Children, gaining the opportunity to first become a third-degree Mason and then a Shriner

Career History

Utility Trailer Sales 2022 - Present

Director of Service Administration

U-Haul 2003 – 2022

Area District Vice President

Marketing Company President (Vice President of Regional Operations)

Shop Manager, District Operations, Northern California/Nevada Territories

Roadway Express 1999 – 2003

Facility Operations Manager

Early Career

U.S Navy

Radioman

Education & Certifications

US Naval Submarine School

Radioman A & C Schools (Security Clearance)

U-Haul University, Training & Development Courses

Effective Business Management California Hazardous Material Handling & Compliance Human Resources Principles Conflict Management & Resolution Sustainability Workplace Diversity & Fair Labor Standards Marketing Introduction to Litigation Employment & Termination Procedures Inventory Management and Control General Safety & Storm Water Management

Rapport Leadership Training, Breakthrough 1&2

Leadership Success Leadership and Its Impact on Productivity Taking Action Communicating with Confidence Accountability Empowering Coworkers Creating a Leadership Based Business Culture

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