Marketing Intern Customer Service

DORCAS LAWAL

Durham, NC ***** +1-919-***-**** ***********@*****.***

SUMMARY

Driven Marketing Enthusiast who thrives on unravelling the mysteries of consumer behavior through project planning. I bring a diverse skill set involving brand strategy, market research, customer service project management, with a history of delivering exceptional campaigns that drive business growth.

EDUCATION

2022 – 2023

DUKE UNIVERSITY, THE FUQUA SCHOOL OF BUSINESS

Master of Management Studies

Stem designated program covering a strong range of business skills and topics in strategy, Project Management, Negotiation, Marketing, Operations, Supply Chain and Finance.

Activities and Societies: Treasurer Marketing Club, Women in Business, Public Speaking Club, Fuqua Fit

Durham, NC

2014 – 2019 COVENANT UNIVERSITY

Bachelor of Engineering, Chemical Engineering

Undergraduate Teaching Assistant: Probability & Statistics; President Peer Mentorship Network – received multiple local awards; ENACTUS Project Lead Ota, Nigeria

EXPERIENCE

2022 - 2023

FLYEXCLUSIVE

Student Consultant, Fuqua Client Consulting Practicum

Cultivated growth plan for MRO department by facilitating weekly team meetings with the team to understand current challenges, while coaching Department Heads on next steps.

Grew MRO’s revenue for the by 10% QoQ using situational analysis using primary and secondary data sources to identify new business opportunities for their paint facilities. NC, USA

2020 - 2022 GAZMADU (A PERSONAL BRANDING AGENCY FOR CORPORATE TEAMS AND INDIVIDUALS) Project Marketing Specialist (Promoted from Digital Marketing Intern)

Increased efficiency by 10% by redesigning approach to project communication and digitalizing task tracking allowing automatic progress updates and product launch 1 week before deadline.

Collaborated across cross-functional teams (finance, creative, PR and design) on Air table to implement a $87,000 personal branding campaign within timeline and budget.

Expanded customer base by 20% and tapped into new markets in Oyo, Abuja and Port Harcourt by initiating and leading aggressive social media campaigns to support brand awareness.

Conducted focused A/B testing and extrapolated insights from the results, leading to a 12% increase in lead conversions.

Reduced operational costs by $15k by identifying reliable vendors and redrafting existing contract terms.

Managed a team of 5 team members to ensure they stayed on top of key trends in digital marketing, brand building and content creation.

Designed and conducted 3+ customer surveys per month, leading to website improvements and service modifications which resulted in a 19% increase in customer lifetime value and

$123,000 in additional sales over the course of a year.

Supported client teams in developing onboarding strategies for key clients and projects leading to a 15% increase in repeat clients and 12% increase in referrals.

Prepared agency bids and submission pitches in partnership with the sales teams leading to an increase in key partnerships by 25%

Lagos, Nigeria

2019 - 2020 AJE GROUP

Production Planner

Interfaced with internal departmental stakeholders to collect and analyze data on the SAP platform and achieved sales target consistently for 6 months.

Ensured that all operators on the production floor acted in accordance with the company’s HSE policies.

Ogun, Nigeria

Scheduled workflow for production and sales department according to established manufacturing sequence and lead times.

Analyzed schedules variances and made recommendations to schedule that was approved by management.

Increased Production efficiency by 15% by persuading managers to implement the change of suppliers by identifying root causes of machine breakdown.

Reduced inventory excess by 12% by analyzing production orders by dates and quantities. PERSONAL INTERESTS/ CERTIFICATIONS

Community Service: CEF Advocate, Volunteer Meals on Wheels Durham

Skills: R, Google Analytics, Microsoft Office, Oracle Suite Hubspot, Tableau, SAP, SQL

Published Work: The Production of ZeoliteY Catalyst from Palm Kernel Shell for FCCU.

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