CYDNEY REECE

Aurora, CO • 913-***-**** • adxuft@r.postjobfree.com • linkedin.com/in/cydneyreece

Online portfolio: cydneyreece.site

ART DIRECTOR GRAPHIC DESIGNER VISUAL STORYTELLER PRODUCTION ARTIST

Expert storyteller, graphic designer, and brand manager with 15+ years of expertise in B2C and B2B marketing and design, creative services, and product development collaboration. Highly organized, creative, analytical, and strategic designer with an exceptional commitment to quality and meeting delivery criteria.

SKILLS

BRANDING & DESIGN

Brand Development & Application, Composition, Layout, Typography, Production, Presentation Design, Photo Editing, Illustration, Infographics

DESIGN MEDIA & PROGRAMMING

Storytelling & User-Centered Design, Print, Digital, Presentation & Social Media Collateral, User Experience (UX) & User Interface (UI) Strategies, Personalization, Program Automation

TEAM COLLABORATION & ORGANIZATIONAL LEADERSHIP

Excellent Communication Skills, Cross-Functional Collaboration, Team Player, Coaching & Mentoring, Creative Advocacy

STRATEGIC THINKING

Design System Thinking, Holistic & Systemic Perspective, Strategic Planning, Analytical & Creative Solutions, Continuous Process Improvement, Database Management & System Integration, Workflow & Quality Optimization

PROFESSIONAL EXPERIENCE

TREELOTTA LLC ENGLEWOOD, CO

Operations & Marketing Manager Aug 2019 – Present

Art Direction, Copywriting, and Brand Management: Marketing and creative strategy for all direct sales and demand generation collateral. Includes educational programming, product branding, technical writing, design, production, signage, and launches. Set design standards for experiential marketing materials and products. Launched 20+ products since 2020.

User Experience (UX), User Interface (UI), and eCommerce Website Design/Rebranding: Led digital transformation of SaaS-based POS/website tool, including developing new taxonomy and structure for 50K+ digital assets, photo management, and customer insights. Working with developers to rebrand the eCommerce site and to enhance customer interactive experiences.

Continuous Improvement: Implemented technology, tools, and workflows to enhance operational efficiency and internal communication. Created an inventory management process that increased efficiency by over 65%, saved 3-4 hours per task, and improved data integrity, without the need for additional software.

Team Leadership and Management Experience: Managed and mentored a team of 12 associates, overseeing recruitment, training, problem-solving, and fostering creativity. Provide guidance and mentorship, and advocate for employee promotion and compensation.

Business and Marketing Leadership: Collaborate with the owner to establish marketing and financial goals. Oversaw search and negotiation for new retail space, resulting in improved visibility and customer engagement, leading to a 35% increase in customer subscriptions within a year and a revenue increase of over 1000% ($78K to $800K+) between 2018 and 2022.

EMPOWER RETIREMENT GREENWOOD VILLAGE, CO

Design & Creative Operations Manager Aug 2018 – Apr 2019

Design Marketing Manager Jan 2015 – Aug 2018

Multimedia Creative Marketing: Led art direction and design for universally branded collateral, templates, and projects. Designed and executed comprehensive B2B and B2C campaigns reaching 30K clients and 9M individuals.

Storytelling, Creative Strategy, and Data Analysis Skills: Fostered collaboration and innovation by using data analytics and partnering with product developer for clear client call to action. Created a self-service tool for customizable information graphics. One visual led to a $1M profitability boost through increased engagement.

Lead Designer and Subject Matter Expert (SME) for Personalized and Variable Data Programming: Implemented variable data design tools for customized marketing and targeted messaging across channels, minimizing errors and streamlining maintenance. One project reduced design time by 95% (from 8 hours to less than 15 minutes).

Multi-channel Program Automation: Created scalable design automation program for 30K+ clients and 9M participants. Led complex projects, coordinated multimedia collateral production across messaging platforms, facilitated A/B testing, and provided art direction for print and digital output.

Design Operations and Collaborative Innovation: Led cross-functional team to solve complex problems, drive executive decisions, and achieve operational excellence through automated design systems. Managed internal communications and resolved long-standing issues, establishing best practices for complex project management.

Digital Asset Management (DAM): Implemented DAM system to centralize and organize branding, licensing, and visual assets.

Supervisory experience: Led and mentored a team of nine creatives, ensuring KPIs, performance metrics, and SLA standards were met. Fostered collaboration with department heads, provided guidance and support to the team, and acted as manager during two extended absences.

Executive and Cross-functional Collaboration: Formed a cross-functional think-tank for behavior-driven, lifecycle marketing. Developed storytelling, journey-building, persona-building, and gamification concepts.

J.P. MORGAN RETIREMENT PLAN SERVICES OVERLAND PARK, KS

Senior Graphic Designer Jan 2005 – Dec 2014

Graphic Designer Feb 2000 – Jan 2005

Project Management and Graphic Design: Managed branding and creative design for 100+ clients across all market segments, including Fortune 100 companies. Oversaw up to 40 concurrent design and print production jobs. Delivered high-quality materials to clients such as JPMorgan Chase, Procter & Gamble, Coca-Cola Enterprises, and more.

Brand Leader and SME: Created brand standards, style guides, and design templates for J.P. Morgan Retirement Plan Service. Developed photography and illustration library. Converted branding for 500+ documents. Managed brand governance and provided coaching.

Scalable Creative Branding: Created white-label concepts and program collateral for 10+ industries. Implemented variable data programming to allow for scale and segmentation. This resulted in an 80% reduction in custom requests from small- to mid-market clients during sales and onboarding.

Creative Marketing Leadership: Collaborated with Chief Executive Officer and program managers to develop innovative creative marketing campaign using marketing automation and personalized B2C messaging.

Strategic Marketing for Sales and B2B Communications: Collaborated with sales and communications leaders to create standardized presentation decks that allowed for controlled B2B customization. Templates reduced customized presentation requests by 75% and ensured brand consistency across sales.

EDUCATION

Master of Arts, Museum Administration • Bachelor of Arts, Anthropology, University of Kansas

Architecture, Kansas State University

TECH SKILLS & DESIGN SOFTWARE

Adobe Creative Suite Adobe InDesign Adobe Photoshop Adobe Illustrator Canva Figma (novice) Dreamweaver Microsoft Office Microsoft Excel Microsoft Word Microsoft PowerPoint (PPT) Google Suite XMPie DaVinci Workflow

AWARDS & HONORS

Hermes Creative Awards (2011)

Pensions & Investments Eddy (2006, 2007, 2008, 2013)

The International Association of Business Communicators (IABC)

IABC Gold Quill (2007, 2009) • IABC Silver (2007) • IABC Bronze Quill (2006, 2007, 2008, 2009, 2011

Contact this candidate