nEmail marketing Specialist with * years of experience in online marketing. Experience working with various companies across multiple disciplines including finance, software, and retail. Seeking a position that allows me to demonstrate my skills as a critical thinker, creative strategist, and and tractical planner. I work to understand my clients, uncover business problems and objectives, and produce solution to deliver successful results

Navya

Salesforce Marketing Cloud Consultant

Email marketing Specialist with over 8 years (6 years of SFMC) of experience in online marketing. Experience working with various companies across multiple disciplines including finance, software, and retail. Experience in understanding clients’ requirements, uncover business problems and objectives, and produce solution to deliver successful results. Seeking a position in a challenging environment which optimally uses my potential and ideas by providing me opportunities to utilize my problem solving and technical skills towards the betterment of the organization.

USA

adxu2y@r.postjobfree.com 503-***-**** USA

WORK EXPERIENCE SKILLS

SFMC Developer

Philip Morris International, Stafford, Connecticut Journey Builder Automation studio

06/2022 - Present,

AMP Script Cloud Pages & Web Collect

Responsibilities/Tasks

oWorked with business owners to understand the requirements for Marketing

Cloud application. o Provided application support and coordinated with offshore team. o Built high level data flows to meet business requirements. o Effectively communicated between technical, operation and strategy groups. Created many Data extensions to accommodate custom scenarios.

oResponsible for technical coordination including email QA in HTML, writing email campaigns.

SQL query and AMP Script logic, and leveraging assets to build and deploy

oMonitored automations in Automation Studio and was responsible for enhancing the system by implementing data retention methods. o Created Email Templates in Content Builder and was responsible for email tracking.

oFollowed QA process to ensure emails are rendered as insisted across all email clients. o Automated the import, extract and Query activity using Automation Studio.

Used Dynamic content for subject lines.

oFollowed AMP scripting to use data from DataExtensions. Used SOAP API to invoke triggers and create redundant data.

oWrote scripts in HTML, CSS, AMP Script and other technologies to build customized solutions that support critical business functions.

oCoded mobile responsive emails, landing pages and digital ads from scratch, and stay up to date with emerging best email marketing practices.

oAssisted in building Journeys in Journey Builder for campaigns designed by the business team.

oImplemented Data Loader to load data from Marketing Cloud to Service Cloud.

oClosely interacted with Salesforce team to implement Data Retention policies for the business.

oWrote SQL Queries to ensure data integrity between the systems.

oCreated Users and generated permission in Service Cloud as per the requirements.

oGenerated discover reports and presented campaign engagement statistics to business owners to direct future strategies and initiatives.

oHelped in developing strategy and roadmaps for email marketing programs to drive acquisition, customer retention, customer growth, and demand generation to achieve quantifiable revenue goals. o Worked on Admin tasks related to Page Layouts, Fields, Dashboards and custom Objects in Service Cloud.

Environment: Marketing Cloud, Marketing Cloud Admin, Marketing Cloud Integration, Automation studio, AppExchange, Journey Builder5, Email Campaigns, HTML, CSS, Triggers, AmpScript, SQL, Web Services, Reports, Email services, Tracking Data Import/Export.

TOOLS

SFMC, SQL Developer, Jira, Free formatter, Genesis.

CERTIFICATES

•Salesforce Marketing Cloud Consultant

•Salesforce Marketing Cloud Email

Specialist

Associate Consultant (Developer ) Charter Communications (Spectrum), Greenwood Village, Colorado

04/2021 - 06/2022,

Responsibilities /Tasks o Managed software testing process, devised test plans, created test cases, established protocols and appropriate testing environments. o Monitored and managed the integration of marketing cloud with various data sources and systems. o Worked with various teams to gather the data and integrated with Marketing cloud using the internal comet request. Ensured that the filtered data was injected into Marketing cloud on Time-driven basis.

oScheduled deployments in the Salesforce Marketing Cloud application and provided completion communication to the clients. o Modified the approved email templates to add the AMP Script per the business requirements.

oDesigned and coded responsive email templates using HTML and CSS3 o Created the Sender profiles, Delivery primes and send classifications before sending the emails. o Created the Microsite landing page of unsubscribe page and ensured the defined triggered emails were configured properly. o Created and Maintained Marketing cloud dashboards, page layouts and new application when needed. o Created emails in Exact target using Content builder, Editor and HTML. o Leveraged existing email templates to create new email campaigns. o Delivered personalized and coherent online experience, including targeting content and promotions. o Oversaw the development, update, and distribution of weekly reports, including summary and data interpretation. o Enabled dynamic content management and personalization using AMP Script.

oUsed AMP script language to create various email campaigns, create automated marketing campaigns. o Familiarity with SQL language for writing queries for data in Exact Target.

Environment: HTML, CSS3, Responsive design, Email Marketing, Marketing Automation, Exact Target, Journey Builder, Salesforce Administration, A/B testing, Analytics, Microsoft office, Content strategy, information architecture.

Associate Consultant (Developer )

Dish Network, Englewood, Colorado

05/2019 - 03/2021,

Responsibilities /Tasks o Worked with business process owners to understand their requirements for salesforce Marketing Cloud application. o Configured the Account, Business Units, data filters, created new users, assigned appropriate roles and configured security settings.

oTrained vendors to use Content builder to build and maintain marketing content. o Created folders structure to house marketing email templates and executed A/B testing on email templates to improve engagement.

oResponsible for technical coordination including email QA in HTML, writing SQL query and AMP Script logic and leveraging assets to build and deploy email campaigns.

oUsed Journey builder in running more than 50+ different campaigns along with Automation Studio and Contact Builder functions.

oBuilt Validation rules and workflows to support business process and maintain data integrity.

oCreated Custom objects, Validation rules, Page layouts, custom Tabs, Components, Visualforce Pages catering per the needs of the application.

oCreated Formula fields, Validation Rules, Workflow Approvals for the flexibility and functionality of force.com platform application. o Designed personalized email content using HTML and CSS3, AMP Script in Content Builder. o Developed and deployed A/B testing strategies to roll out the control version to be used in the final email campaign. o Employed Data Loader to read, extract, and load from CSV files. o Used Automated Studio for performing actions such as imports, extracts and SQL query activities.

oInvolved in setting up creating Admin options, User Interface, organization-wide defaults, role hierarchy and workflow rule and handled escalated support tickets.

oCoordinated with Service Cloud team members to build, test and support systems functionality in the Salesforce org.

Environment: Exact Target/Marketing Cloud Marketing Cloud Admin, Marketing Cloud Integration, Automation Studio, Activities, Journey Builder, Audience Builder, Email Campaign, HTML, CSS Triggers, Web Services, Reports, Email Services, Tracking, Sandbox data loading, Agile Methodology.

SFMC Developer

TCP, Secaucus, New Jersey

11/2017 - 04/2019,

Responsibilities /Tasks

oCoordinated with IT development teams to build user stories, business requirements, and monitor data quality for data feed processes and working with Marketing managers and converting their strategy into implementation cloud Exact Target.

oBuilt marketing camping reports in Salesforce and utilize them as main source of data to integrate with marketing cloud. o Integrated custom HTML pages, AMP Script to capture Data directly into Salesforce using Marketing cloud Journey builders and mass email campaign blast.

oWrote Complex SQL queries to meet the business requirements. o Created File Location, File Transfer Activities to upload the data back to FTP server, Data Extensions, Data Filters and Filters.

oDeveloped AMPSCRIPT code implement business requirement by creating Dynamic content. o Created journey and implemented marketing campaigns using marketing cloud tools like journey builder, Email studio and Automation Studio.

oDeveloped and deployed A/B testing strategies to roll out the control version to be used in the final email campaign. o Managed subscriber data, import and segmentation using a combination of Salesforce Marketing cloud tools and database queries. o Used automation studio for performing actions such as imports, extracts and SQL query activities. o Configured FTP accounts and used it for import and file transfer upload and tracking total number of emails sent and opens. o Provided necessary training on Exact Target for fulltime employees and troubleshoot if any problems or errors arise. o Ran data extracts for each automation campaign and determined the volumes of the email sent per day.

Environment: Exact Target/Marketing Cloud, Soap API, RestAPIs,SDK, Marketing Cloud Admin, Marketing Cloud Integration,

Journey Builder, Audience Builder, Email Campaign, HTML, CSS, Triggers, Web services, Reports, Email services, Security Controls, Sandbox data loading, SQL Server 2008 R2, Version One, Basecamp, Agile Methodology

SFMC Jr. Developer

Vaihuti Infotech Pvt Ltd. India.

12/2016 - 11/2017,

Responsibilities /Tasks o Integrated Marketing cloud with sales cloud using the Salesforce marketing cloud connector VS. o Used the manual import functionality to load the data into data extensions. o Created emails in Exact target/Marketing cloud using content builder & server-Side scripting language called AMP script, HTML & CSS & editor.

oCreated Dynamic master template by analyzing various future email campaigns. o Leveraged existing email templates to create new email campaigns.

oCreated and maintained email reporting Dashboards, conducted A/B testing to provide test results to the marketing to drive segmentation, delivery, and content decisions.

oWorked on Automation studio activities especially the data extract activity and file transfer activity to fetch the data from the data extension and send it from safe house to exact target Enhanced FTP.

oUsed Journey builder to update various Salesforce objects back in sales cloud by using Update contact activity, campaign Member, Object activity.

oUsed Journey builder to create the journey which can update the unsubscribe records back in sales cloud.

Adobe Analytics Consultant Flip Kart, India.

05/2014 - 11/2016,

Responsibilities /Tasks

oWorked on Multichannel Adobe Analytics implementation (across web & mobile) and analysis to increase customer retention and improve consistent shopping experience across the different channels.

oWorked on Adobe Target implementation and performed A/B testing campaigns to increase conversion rates and maximize user experience.

oCreated IBAI (Insights, Business Action, and Impact) business model for mobile to change the trend from clickstream analysis to actionoriented analysis.

oInvolved in all phases of web analytics cycle. Created dashboard and Monitored KPI's as needed. Worked on Campaign Tracking. o Created various (Search, Display, and Remarketing) Ad campaigns and collaboratively worked with the client in campaigning Ads.

oDevelop and maintain reports, dashboards, and scorecards for mobile units using Omniture Site Catalyst and Google Analytics Reporting Tools.

oImproved segmentation tracking implemented behavioral retargeting, and curated circulation of E-mail campaigns. o Structuring, targeting, display network, and other facets of Paid Search in accordance with client goals. o Tracked custom events or traffic event in Adobe Analytics /Site Catalyst/Omniture. Social Media Analytics (Utilize Facebook insights, Instagram, and twitter).

oConduct surveys amongst customers to ensure that the website’s usability was efficient. o Used Adobe Report Builder to create daily/weekly basis MS Excel dashboards and reports on analyzing key performance indicators.

oDocumentation relating to existing processes and suggestion / presentations for improving those processes.

Environment: Adobe Report Builder, Adobe Marketing Cloud, Adobe Analytics (Omniture Site Catalyst), Adobe Target, Google Analytics (SEO), Adobe Debugger, Dynamic Tag Manager (DTM), HTTP Analyzer, jQuery, CSS, Tableau, MS VISIO, Microsoft Office Suite XML, Microsoft Excel, Microsoft Word, PowerPoint

EDUCATION

Bachelor of Technology [BME]

GIET Engineering College, INDIA.

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