Swetang Shekhar Sudhanshu

Category, & Marketing-Operation Professional

A skilled experienced professional in FMCG (Retail), E-commerce Market Place (B2B, B2C & D2C FMCG) & a comprehensive Category planner to give positioning to brands in the market to strengthen companies to lead in innovative business.

adxttx@r.postjobfree.com +916*********; +919********* www.linkedin.com/in/swetang-shekhar-sudhanshu-90581964

Professional Profile:

Core Competencies Profile Summary

Core Offering a career of 14+ Years in which 10+ Years of Organizational experience that reflects year-on-year success in achieving business growth through the conceptualization of innovative strategies for maximizing the competitive strength for long term s uccess and bridging the gap between Category & Operation. Category Management Expert Planner & Category Strategist; implemented various measurable category strategies that enhance the performance & margin of category with showcasing the customer satisfaction of end consumer. Developing the strategies to foster trust relati onships; with vendors to achieve better pricing, quality of services, and Visibility/Other Income; with operation & marketing to determine competitive pricing, promotional activities of product categories, positioning of product category for visibility & app ropriate orders to ensure availability; Analysing In-App positioning & pricing/Campaign. Brand Management Expert Modifier & Business Strategist; pioneered & implemented measurable category & operational marketing strategies tha t realized revenue goals and increased awareness by showcasing the implementation strategy to operation to bridge the gap. Analysing margin & other income to strengthen the Business. Operational Marketing Executor & Enhancer; Executed various promotional Category programs with showcasing the brand as a market leader & categ ory as key enhancer cyanide for business.

Market / Competitor A

nalysis

Analysed market trends, competitor positions & economic factors to develop key programs for organization and facilitating clo sure of deals

Liaison & Coordination

/ Event Management/

Vendor Management

Developed a creative vision and operational marketing platform for transforming a nascent brand into a leading one through market / competitor analysis, strategic planning and creating an effective brand architecture Cross-Functional Team

Management

Effective leadership with excellent motivational skills to sustain growth momentum while motivating peak individual performa nces.

Professional Experience:

Nov.’2021 to Till Date with Milk Basket (AAIDEA Solutions Pvt. LTD.) as Manager (Category Beverage- Pan India)

Key Result Areas:

Assortment planning & selection of products considering market trends, end consumer choice, festival impact, locality impact, & geographical impact for Milk Basket hubs (Pan India).

Analyzing data or insights to determine industry and consumer trends.

Analyzing In-App pricing & In-App Campaign.

Plan and implement long-term development strategies for product categories.

Developing exit strategies for unsuccessful products.

Foster trust relationships with vendors to achieve better pricing, quality of services, paid visibility/Other Income

Place appropriate orders to ensure product availability that meets consumer demands.

Determine the positioning of a product category to maximize visibility.

Liaise with marketing teams to determine competitive pricing and promotional activities of a product category.

Collaborate with buyers and merchandisers to expand product categories.

Make forecasts for product demand to ensure the sustainability of inventory.

Assume responsibility of budget development and revenue for category.

Formulate category plan with margin controls and making various plans for the growth of category with end customer satisfaction. Sept.’ 2019 – March’2020 with Mandee (Muster online Pvt. Ltd.) as Manager Category Planning (E-commerce Agri-Commodities)

Key Result Areas:

Analyze data or insights to determine industry, market and customer trends.

Devise long-term Assortment strategy for products & categories.

Identify unique, underdeveloped, emerging or new products or categories based on data analysis, competitive landscape, customer feedback and user behavior to drive assortment strategy.

Devise long-term development strategies for product categories. Determine the positioning of a product category to maximize visibility.

Develop exit strategies for unsuccessful products.

Plan category budgets and sales projections in line with category goals and business objectives.

Responsible for managing assortment and directly overseeing the online & marketplace merchandising of products.

Foster trust relationships with sourcing & buying teams to achieve better pricing and quality of services.

Understand current trends, opportunities, assortment, competition, and brand vision by category of business and use this knowledge to properly assort merchandise and market product online.

Plan, forecast and define tools to ensure adequate stock availability in partners and customer’s end.

Make forecasts for product demand to ensure the sustainability of inventory.

Sequence and monitor site and make changes based on inventory, web sales, and retail sales; update consistently based on inventory, newness, and sales trends.

Partners with fulfilment to ensure all products are placed on-time and communicates any delivery issues to the cross-functional team.

Ensures replenishment of products are optimized, enabling inventory planning and ensure balance between supply and demand to meet financial and service goals.

Liaise with marketing & pricing teams to determine competitive pricing and promotional activities of product categories or products.

Collaborate with buyers to expand product categories.

Analyze all weekly, monthly, quarterly reports including selling, site metrics and customer performance recaps to highlight trends in order to react quickly to business needs and opportunities.

Analyze SKU productivity by door and makes recommendations on assortment breadth/depth to drive profitability.

Working as coordinator for Market Place (FMCG) & Own Brand. Dec.’2018 – Sept.’ 2019 with Future Group as Assistant Manager (Category Food & Non-Food-Western Region)

Key Result Areas:

Assortment planning & selection of products considering market trends, end consumer choice, festival impact, locality impact, & geographical impact for Easy day (west) stores in Future Retail Ltd.

Analyzing data or insights to determine industry and consumer trends.

Devising long-term Category Management Strategy for products

Developing exit strategies for unsuccessful products.

Place appropriate orders to ensure product availability that meets consumer demands.

Determine the positioning of a product category to maximize visibility.

Liaise with marketing teams to determine competitive pricing and promotional activities of a product category.

Collaborate with buyers and merchandisers to expand product categories.

Make forecasts for product demand to ensure the sustainability of inventory.

Assume responsibility of budget development and revenue for category.

Formulate category plan with margin controls and making various plans for the growth of category with end customer satisfaction.

Pricing merchandise for competitive positioning & successful marketing of a product.

Foster trust relationships with vendors for negotiating pricing, delivery & payment terms for swift & steady flow of merchandise. Oct.’ 2013 – Jan.’ 2018 with Aditya Birla Retail Ltd. as Regional Lead (Category & Marketing)

Key Result Areas:

Successfully Launched & Established the 4 Brands “Feaster” in process food category, “110%” in HPC non-food category, “Prarthna” in Pooja needs category & “More quality 1st” in Staple category.

Formulating operational marketing plan with budgetary controls and conducting various programs for all channels, development, validation, and change.

Structuring & implementing operational communication strategy focused on consumer awareness and demand, maximizing market penetration, achieving category target maintaining customer loyalty by using the most effective operational marketing communication tools.

Ensuring standardization across channels & brand essence; managing on ground events & activities and Brand Development Programs.

Identifying under-performing stores and developing a marketing plan to address & manage issues effectively.

Devising strategies and formulating budget for marketing campaigns, advertising and promotional activities.

Jan.’ 2017 - Jan.’ 2018 with Aditya Birla Retail Ltd.; Kolkata.

Jan.’2015 - Jan.’ 2017 with Aditya Birla Retail Ltd.; Andhra Pradesh.

Oct’ 2013 - Jan.’2015 with Aditya Birla Retail Ltd.; Delhi/NCR, Punjab & Haryana Other Work Experience:

Feb.’ 2012 – Aug.’ 2013 with Marche Retail Pvt. Ltd.; Delhi/NCR as VM & Marketing Trainee.

April’ 2009 – Jan.’ 2012; Buxar (Bihar) as Marketing Consultant (Freelance). Academics:

SMU, Sikkim: MBA (Marketing) 2009-2011 60%

XLRI, Jamshedpur: PGCRM (Retail Management) 2007-2009 B+/A+(6/8) V.K.S. University: B. Com (Acc. Hons.) 2002-2005 65% ISL, ISM(Annexe): 12th 1998-2000 53%

SSVM, Munger: 10th 1998 70%

Date:

Place: Swetang Shekhar Sudhanshu

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