Justin Skerbetz

Dallas, TX *****

adxtjo@r.postjobfree.com 412-***-**** www.linkedin.com/in/justinskerbetz

Head of Corporate Marketing and Branding

Drive Growth Through Customer-Centric Strategies

Forward-thinking Chief Marketing Officer with a strong track record of driving growth and innovation in the healthcare industry. Passionate about leveraging cutting-edge marketing strategies and consumer insights to bridge gaps between payers, providers, and members. Expert in developing and executing data-driven, multi-channel marketing campaigns that elevate customer experience, boost brand recognition, and maximize brand perception. Skilled in staying ahead of market trends and consistently identifying new business opportunities to foster long-term customer relationships.

KEY HIGHLIGHTS

Innovation and Revenue Growth: Combine advanced analytics and consumer insights developing innovative solutions that enhance customer experience, increase engagement, and drive revenue growth.

Strategy and Outcomes: Apply cutting-edge technology solutions to develop healthcare strategies that prioritize healthier outcomes, leading to significant improvements in quality metrics.

Process Improvement and Efficiency: Bring a unique perspective to process improvement, driving transformative changes that increase efficiency, reduce costs, and enhance overall organizational performance.

Leadership and Coaching: Skilled in team leadership and training, with expertise in CRM, loyalty programs, event and campaign planning, and go-to-market strategy development.

Market Research and Insights: Excel in market research and insights analysis, leading to customer satisfaction, retention, and successful contract and deal negotiation.

CAREER EXPERIENCE

PARKLAND COMMUNITY HEALTH PLAN, Dallas, TX 2019 to 2023

Chief Marketing & Communications Officer

Improved health outcomes, reduced healthcare costs, increased patient satisfaction, and complied with all regulations by designing and deploying Dallas-area health system's integrated Medicaid plan. Delivered strategic leadership and encouraged marketing, community, and provider teams of over 50 employees to achieve set goals.

Grew membership 28% by optimizing customer experience through transformation of healthcare.

Accomplished award-winning innovative health outcomes through development and delivery of innovative technology solutions to social isolation and loneliness for healthcare transformation.

Boosted NPS and quality scores over 16% and overall revenue 19% through restructuring of organization brand.

Established and directed department from conception, growing membership, and facilitating engagement for healthier outcomes.

Planned and led successful execution of building departments, which translated organization vision into value.

Maximized community resource usage 75% and minimized yearly clinical costs for at-risk members 50% by implementing Social Determinates of Health into all engagement for organization.

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GATEWAY HEALTH, Pittsburgh, PA 2015 to 2019

Director of Marketing

Enhanced marketing ROI with integrated outreach delivering customer-centricity centralizing all customer-facing communications for organization for aligning messaging, improving customer experiences / interactions with the company, and creating production efficiency. Directed various operations, such as integration of multi-state material execution as well as acquisition / sales support for profitable and sustainable growth.

Attained better health outcomes and decreased medical costs 35% through optimization of over 200 customer interactions for personalized experience.

Exceeded growth goals of $10M by building marketing capabilities for campaign automation, digital engagement, and analytics.

Achieved significant reduction in costs per lead generation, while increasing overall enrollments 25%.

Expanded business into 3 new markets, while retaining all current markets with oversight of large-scale proposals for new government business.

HIGHMARK INC., Pittsburgh, PA 2004 to 2015

Marketing Manager, Strategy 2011 to 2015

Created and employed robust strategies across regulated Medicare products, across direct to customer and employer group offerings, to meet annual market plans on time and within budget. Built and launched consumerism into healthcare industry by conducting market assessments through primary and secondary research. Led and mentored team of 5 members for implementation of multi-channel tactics, such as SEM, mail, mobile, print, DRTV, IVR, advertising, and PR. Owned and created retention, digital, and acquisitions strategies.

Ensured acceptable level of execution for critical strategic initiatives, while establishing performance management dimensions.

Setup marketing project management and mechanisms for upward communication, communicating progress on current initiatives with senior management.

Overhauled customer segmentation based on churn risk, price increase, and current product fit, creating customized outreach and recommendations resulting in retention rates at 60% above targets.

Marketing Sales Manager 2004 to 2011

Determined organizational objectives, goals, and key results to ensure alignment with company's mission, vision, and values. Provided personalized healthcare to enhance access for millions of lives. Evaluated and restructured process of designing and implementing direct marketing to increase business awareness.

Devised and applied sales strategies direct-to-consumers, enabling growth to the 5th-largest health plan in country.

Formulated and initiated market segmentation and personalization, reducing cost per member 30%.

Eliminated complexity in lifetime value of member and multiplied health plan profits by 7-fold with cost-effective models.

EDUCATION

Master of Business Administration (MBA), Marketing, Waynesburg University, Waynesburg, PA

Bachelor of Science (BS), Multimedia, Duquesne University, Pittsburgh, PA

Bachelor of Business Administration (BBA), Marketing, Duquesne University, Pittsburgh, PA

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