Mark K. Lane

Grosse Ile, MI *****

313-***-****

linkedin.com/in/mark-lane-b804807

adxt1q@r.postjobfree.com

Professional Summary:

Award-winning communications and marketing director with over 25 years of experience generating and creating engagement opportunities. Results-driven expert in building relationships, leading and developing marketing and communication teams, creating and implementing digital strategies, interviewing, storytelling and using innovative ways to problem-solve that consistently improve processes and generate creative solutions.

Professional Experience:

98Forward Detroit, MI 09/2022 —Present

Senior Director

Communications - Community Engagement - Event Planning

●Responsible for developing and launching external and internal communication content and marketing strategies for local and national brands. Deshler Group, GS3, Amanda Manufacturing, Detroit Housing Commission, Detroit Water and Sewerage Department, Three Squared Inc., SGRXHealth, SGRXSaves, The City of Pleasant Ridge, Community Foundation of Southeastern Michigan, Detroit Department of Transportation, Public Lighting Authority, and AECOM.

●Developed processes to secure internal communications content to achieve client business goals and effectively engage employees.

●Responsible for overseeing employee time management, tracking and client reports.

●Managed RFP development, power point development and led project presentations.

●Responsible for launching, leading, and managing initiatives on-time and on-budget in a team environment, helping build consensus among internal stakeholders and external key opinion leaders.

●Managed social media strategy and content, including developing social calendars, monitoring profiles and paid spend, hosting engagement activities and providing onsite social media support.

●Managed scriptwriting, direction, voiceover, photography, and complete video-making process for local and national clients.

Mort Crim Communications, Inc. Detroit, MI 06/2016 — 08/2022

Senior Communications Executive

MCCI is an integrated marketing agency with a wide range of national and global clients.

●Responsible for developing and launching external and internal communication content for local and national brands. GM internal communications, Ford Salute to Dealers, Rochester Community Schools, Coalition on Temporary Housing, Judson Center, Elite Detection Canine, Dakkota, Synovos, ICAR, Michigan Masons, Michigan Masonic Foundation, Focus Hope, Michigan Elks, Detroit Water and Sewerage Department, American Rental Association, Institute for Supply Management, Honigman, DuraVent, and Michigan Non-Profit Association (MNA).

●Developed processes to secure internal communications content has achieved client business goals and effectively engaged employees.

●Managed scriptwriting, direction, voice over, photography and complete video-making process for local and national clients.

●Responsible for launching, leading and managing initiatives on-time and on-budget in a team environment, helping build consensus among internal stakeholders and external key opinion leaders.

●Experienced in website design/development project management, overseeing timelines, resource allocation, content development and SEO.

●Delivered complete analyses for clients to support their strategic planning and goal benchmarking, including yearly and quarterly reporting and presentations.

The Heat and Warmth Fund (THAW) Detroit, MI 01/2016 — 06/2016

Director of Communications

Civic & Social Organization, Keeping Michigan Families healthy, safe and warm since 1985.

●Developed and implemented company-wide internal communication strategies, tactics, schedule and materials to support goals and objectives, and engage employees. Utilized internal information monitors to transmit information to the main headquarters and off-site campuses.

●Served as spokesperson for the organization's mission, creating and developing news releases, social media updates, talking points, strategy papers, speeches, and event scripts.

●Provided ongoing executive messaging, writing and presentation support (including Board-level work)

●Developed and implemented digital media strategy for the market that included maximizing social media interaction with community partners, constituency groups and donors.

Goodwill Industries of Greater Detroit Detroit, MI 08/2007— 01/2016

Director of Public Relations & Special Events

Non-Profit Organization, Workforce Development, Social Skillbuilding, and Business Development

●Planned and managed all public relations/special event activities/ across organization’s programs, retail stores, business services, social ventures, advertising, and all other media.

●Developed and oversaw department budget of $575,000 for public relations, marketing, advertising, and development campaigns for organization.

●Served as spokesperson for the organization's mission, creating and developing news releases, social media updates, talking points, strategy papers, speeches, and event scripts.

●Collaborated with executive team to develop a clearly articulated value proposition for each service Goodwill provided.

●Provided ongoing executive messaging, writing and presentation support (including Board-level work)

●Developed and implemented company-wide internal communication strategies to disseminate retail sales, tactics, schedule and materials to support goals and objectives, and engage employees. Utilized internal information monitors to transmit information to main headquarters, off site campuses and retail stores.

●Developed public relations strategy for rebranding and executing launch of organization’’s retail stores after a 10-year retail absence from the Metro Detroit market.

Marx Layne & Co. Farmington Hills, MI 09/2004 —08/2007

Senior Account Executive & Director of Video Production Services

Marketing, Public Relations and Digital Media

●Responsible for oversight of account teams and budgets while implementing public relations initiatives for a wide range of clients, from non-profit organizations to Fortune 100 corporations.

●Created video production services division dedicated to creating corporate, new product, product demonstration, media training, sales training, presentation development, client media training, archival, trade show, and promotional videos.

●Created new media services division dedicated to developing marketing strategies utilizing audio and video podcast production.

●Developed first-generation online and social media programs for clients.

Gail & Rice Productions Inc. Southfield, MI 01/2002—08/2004

Narrator/Product Specialist: OnStar Corporation

Full-service Entertainment & Production Company

●Represented client nationwide at major convention venues

●Disseminated scripted material to attendees and presented one-on-one demonstrations of respective products.

On The Mark Productions Inc. Dearborn, MI 04/2001—08/2004

President/Writer/Producer/Videographer

●Developed creative and informational productions to video, cd-rom, DVD, and Internet.

●Wrote, produced, and provided voice-over for television and radio commercials.

State Champs High School Sports Show Detroit, MI 04/2001—08/2004

Executive Producer/Writer/Talent/Videographer

Michigan High School Local Sports Show

WDIV-TV 4, Southfield, MI

●Responsible for oversight of all scripting, editing, and video production of bi-weekly show.

●Generated and researched story ideas and conducted interviews with high school and college athletes.

WDIV-TV 4, Post Newsweek Station Detroit, MI 08/2000—04/2001

Sports Producer/Writer/Editor

Michigan's Local 4 News

●Wrote scripts for on-air personalities, produced and supervised editing of a weekly sports show entitled “Sports Final Edition, The Locker Room”, as well as the 5, 6, and 11pm Daily Sports segments.

●Researched, identified, and produced newsworthy material

●Directed and conducted interviews with college and professional athletes

Professional Achievements:

●Won a 2020 Communicator Award of Excellence Award (2020) for the Michigan Non-Profit Association’s statewide campaign to reach historically undercounted populations in Michigan and encourage them to fill out the census.

●Won a national Communicator Award (2019) for the rebranding/campaign launch of Detroit Water and Sewerage Working Hard for You.

●Entrepreneur of the Year Finalist 2014 & 2015

●Named Hermes 2011 Gold Award winner for Goodwill’s Store Grand Opening

●Instrumental in Goodwill Achieving Crain’s 2011 Best Managed Non-Profit and EY’s

●MarCom 2010 Platinum Award winner for “Scoopy D” Multi-Platform Communication Campaign

●Crain’s 2009 Innovator of the Year

●Hermes 2009 Creative Award winner for “Broadcasting for Jobs” Media Response

●2009 Michigan Non-Profit Pacesetter of the Year for use of social media tools in promoting organization’s brand

●Winner of 2 Emmy Awards for Local Programming Sports & Entertainment.

Education Summary:

●Pendaran Inc., Plymouth, MI

Professional Executive Training & Coaching

●Specs Howard School of Broadcast Arts, Southfield, MI

Radio & Television Broadcasting Certificate

●Detroit College of Business, Dearborn, MI

Concentration in Marketing

●Henry Ford Community College, Dearborn, MI

Concentration Jazz Studies

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