An innovative sales and marketing executive with over 25 years of leadership experience in revenue generation, customer acquisition, and product development in the healthcare, life sciences, and biotechnology fields.

SKILLS & EXPERTISE

Sales

Marketing

Executive Management

Revenue Growth & Diversification

C-Suite Contract Negotiations

Client Strategy & Retention

Sales Enablement & Training

Customer Lifecycle Management

Clinical Network Development

Health Plan Sales

Customer / Client Advocacy

Traditional & Digital Marketing

Crisis Communications

Content Marketing

Corporate Branding

Market & Competitive Research

Account-Based Marketing

Start-Up Management

M&A/JV/SA/

Change Management

Key Relationship Management

Budget & P&L Ownership

Nonprofit Management

Strategic Planning

EXECUTIVE EXPERIENCE

THE CHP GROUP

Chief Marketing & Revenue Officer

2016 - Present

Direct oversight of all Sales, Marketing & Network Development activities, with primary accountability for driving revenue from new & existing clients & national expansion through the development of new products and new lines of business in the healthcare field. Significant achievements include:

Revenue Growth & Diversification

o$8MM total increase in overall revenue over two years from existing business

o$6MM in additional revenue from new clients & lines of business

o125% diversification of revenue across multiple lines of business

o225% growth in revenue from existing clients

o110% annual delivery of revenue over quota

o100% retention of existing profitable & strategic business over five years

o15% increase in revenue through the introduction of multiple innovative new product solutions

Network Expansion

o44% growth in total membership covered by the company's services over multiple states

o110% expansion of the company's national provider network

Sales & Marketing

o300% increase in targeted marketing interactions with key audiences of healthcare executives

o30% reduction of sales cycle timeline

o45% increase in qualified prospects driving the sales pipeline

Core responsibilities and areas of oversight include:

oDirect P&L oversight for $1.5+MM multi-department budgets

oBuild & manage account management tools using account-based & content marketing tools

oDevelop a comprehensive strategy for targeted lead generation & pipeline velocity management

oLeverage data & patient claims analysis to up-sell clients to higher-value business models

oEvaluate new market & territory data to optimize the profitable allocation of company resources

oComplete an annual competitive review process & identify market differentiation opportunities

oLeadership for corporate marketing strategies; PR, content & digital marketing & legislative advocacy

oSecure & negotiate new contracts & expand the total number of health plan clients & territories

oNew product design solutions client needs to deliver to suit unmet market & client needs

oExtensive national broker/producer and health plan executive contacts

SIRONA TECHNOLOGY

Founder & CEO

2010-2016

A professional services company focused on delivering business growth, marketing & clinical consulting to the emerging global market of regenerative medical technologies. Key successes were:

35% average per-clinic revenue increase

300% patient recruitment increase through innovative digital marketing campaigns

$70,000 per average client engagement

40% annual client re-engagement rate

150% revenue diversification via the introduction of clinical protocols design & review

75% increase in clinical facility & practitioner participation over two years

ICMS

Executive Director & CEO

2006-2010

An international standards & scientific nonprofit for commercializing adult stem cell therapies. Key successes were:

3,500 total physicians & researcher membership increase (from 7) in 30 countries in 3 years

$1.5MM in new revenue generated via the development of a novel clinic accreditation program

$500K in annual membership & grant support secured year over year

o150% increase in paid attendance at three international ICMS-hosted conferences

Built & managed collaborative relationships with Ministries of Health globally, including China, Peru, Argentina, South Korea, Jordan, Mexico, Nicaragua & the Cayman Islands

VIZX LABS

Vice President of Sales & Marketing

2000-2006

A Gates Family-backed start-up delivering innovative, enterprise-level gene analysis software. Key successes were:

$83K increase in monthly average sales, from 17K to $100K

80% annual renewal rate among hospital, university, and laboratory clients

30% decrease in the sales cycle from one year to seven months

$6.5MM licensing contract secured program with the National Institutes of Health

$1.2MM annual contract negotiated with GE Healthcare

EDUCATION

Portland State University, Portland, OR – Master of Arts (Summa Cum Laude)

Willamette University, Salem, OR – Bachelor of Arts

Advanced Certificates in Account-Based Marketing and Digital Marketing

Life & Disability Insurance License, State of Oregon

PUBLICATIONS

'Autologous Cell Therapies: Challenges in US FDA Regulation'. Journal of Regenerative Medicine. (2012) 7(6 Suppl.) Future Science Group

'Global Stem Cell Market: State of the Cell'. Medical Tourism Magazine. (2014).

BOARD & COMMUNITY SERVICE

American Association of Payers, Administrators & Networks Board Member, 2018-Present

The Marais Foundation Board Chair, 2018- Present

Oregon Association of Health Underwriters Member, Board of Directors, 2017-2022

The University of Western States Board of Trustees, 2018-2020

Portland State University President, Board of Directors (PSUAA), 2012-2018

Journal of Bioengineering & Biomedical Science Editorial Board, 2012 - 2015

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