Lance M. Palumbo

**** *. ***** ****** • Denver, CO 80222

303-***-****

adxssl@r.postjobfree.com

Summary: High-performing, strategic thinking business executive with 20+ years of experience in Marketing for CPG and Apparel industries. Highly skilled at strategy, collaborative team building, communication, and analytics. Thorough understanding of the financial and organizational strategies to build enduring businesses.

Work Experience:

Western Rise, Inc – A direct to consumer apparel brand building the future of men’s clothing Jan 2021 to present General Manager/CEO

• Instituted financial controls and reporting to guide and build the business

• Refocused the business on winning products

• Established a strategic approach to align D2C marketing with business goals OHi Food Co. – Natural food company specializing in fresh, refrigerated, whole food bars. Jan 2021 to Dec 2021 General Manager/CEO

• Reset strategy to emphasize an omnichannel approach to sales

• Repositioned the brand to focus on meaningful product differentiation

• Built marketing strategy to take advantage of key product and customer factors

• Managed Sales and Brokerage organization for growth

• Full end to end P&L management

Love Grown Foods – Natural food company changing what we eat for breakfast. 2017 – 2020 General Manager/CEO

• Aligned key stakeholders around a cohesive strategy

• Established a consumer marketing approach using digital, social and influencer marketing

• Reduced operational costs by over 20% with efficient restructuring of supply chain

• Implemented a strategic approach for innovation, cost savings, trade planning and SKU rationalization that led to a doubling of gross margins

• Responsible for key customer, agency, and vendor relationships PowerBar, Emeryville, CA (part of Post Holdings) – the brand that started the bar category. 2015 -2017 Director of Marketing

• Rebuilt and deployed a completely innovative marketing strategy

• Partnered with key retailers at events with social media, influencers, and crowd sampling

• Collaborated with public relations and marketing partners to build a national approach to rebuild the Brand

• Built and managed an experiential marketing program that delivered 1.2 million samples and 20 million impressions

Premier Nutrition Corporation [now Bell Ring Brands] Emeryville, CA – A leader in the protein shake and bar categories

2011-2014 Brand Director

• Member of the acquisition and integration team for the Premier acquisition Lance M. Palumbo

3351 S. Birch Street • Denver, CO 80222

303-***-****

adxssl@r.postjobfree.com

• Created advertising plans for TV, digital (search, social media, and advertising), radio, print, sponsorships, and promotions

• Lead extensive market and product research to develop new product positioning

• Helped grow the brand from $50 million to over $400 million in three years, prior to Post Holdings acquisition in 2013.

Joint Juice, Inc. – innovative brand that started the liquid supplement revolution. 2006-2010 Brand Director

• Helped create the liquid supplement category and built the brand to $28 million in sales

• Developed brand plans and managed to $10+ million annual budget – owned the P&L

• Built ecommerce strategy blending Amazon and direct to consumer to drive growth

• Produced multiple TV campaigns garnering over one hundred million impressions [’06-’10].

• Managed key partnerships, social media, and athlete sponsorship

• Directed claims research – FDA compliance. Supervised market and consumer research. 2003-2005 Joint Juice, Inc. Innovation and New Products Manager 2001-2003 Joint Juice, Inc. Marketing Manager

Stanford Centers for Disease Control, Palo Alto, CA 2000-2001 Research Assistant

Kaiser Permanente Health Plan, Denver, CO

2000 Medical Researcher - Emergency Medicine Chest Pain Observation Unit Efficacy Study Education:

1998 State University of New York, Empire State College B.A., Economics

1982-1986 State University of New York at Buffalo

Communications and Economics

Skills: Strategic Planning, product development and innovation, marketing Planning and execution, team building and overall business management. Strong Microsoft office suite skills. Hobbies: Reading, traveling with family, and all forms of human powered sport and exercise.

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