Senior Editor Production Assistant

MATT BRANHAM

Los Angeles, CA *****

adxsm1@r.postjobfree.com 309-***-****

www.mattbranhamworks.com/showcase

EVOLVE MEDIA, Los Angeles, CA — 2012 - 2022 (10 years) Editor-in-Chief — July 2018 - July 2022 (4 years)

● Doubled page-view traffic in my first year as managing editor of Mandatory by optimizing SEO and revamping content strategies.

● Led engagement initiatives across all social media platforms to complement published content, built a community of 3 million Facebook subscribers.

● Updated brand strategy, including the voice, tone and layout, to create digestible content to engage and broaden the readership. Expanded the content to include newer social platforms, Twitch and TikTok, to attract new readership.

● Constructed the publication’s first-ever newsletters, podcasts and affiliate programs, all aimed at cross-promoting Evolve Media’s properties and targeting a new user base, as well as for monetization of content and brand partnerships.

● Hired a diverse team to create more inclusive content. Appointed the publication’s first female and BIPOC members, including its first senior editor.

● Mentored 17 team members to develop pitches true to the brand ethos. Held weekly writer workshops and welcomed constructive criticism for management to maintain healthy work culture and memorable user experiences.

● Launched the brand’s first-ever impact video series on a shoestring budget. Garnered celebrity talent for impact-driven conversations built for video monetization and brand partners.

● Cultivated brand partnerships with multi-national brands, including Manscaped, Subaru, Miller Brew Co. and Burger King, among others. Senior Editor — June 2018 - August 2018 (6 weeks)

Lead Staff Writer — April 2012 - June 2018 (6 years) WAYFARER STUDIOS

Director of Content/Podcast Producer for ManEnough.com — June 2020 - June 2021

● Personally brought in by actor/director Justin Baldoni to build the Man Enough brand into a publication from the ground up. Created a professionally stylized format and distinct voice around issues related to masculinity using WordPress.

● Scripted videos and social media posts for the actor’s online platforms, reaching more than 3 million followers.

● Co-created and produced The Man Enough Podcast, an impact-driven conversation featuring celebrity guests, including Matthew McConaughey, Shawn Mendes, Karamo Brown, Glennon Doyle and Alok Menon.

● Developed the Man Enough Newsletter to build awareness for the brand site and its podcast, all sold to brand partners (P&G, Harry’s).

● Teamed with HarperCollins to launch Justin Baldoni’s debut book, Man Enough: Undefining My Masculinity across new and trending social platforms.

● Spearheaded print content for brand collaboration with national nonprofit, Caring Across Generations, for the Man Enough to Care video series on caretakers.

● Created a slate of 6 unscripted shows for Wayfarer Studios with missions aligned with Man Enough ethos. Drafted a 12-episode season of the Man Enough show. VICE, Contributing Writer — 2017-2018

Pitched, wrote and edited timely stories on social impact issues, including gun control and homelessness, with calls to action.

TIME INC. Production Assistant/AV Operator— 2016-2018 Execution of on-set DSLR cameras (Canon C300) and lighting set-up for Entertainment Weekly interviews and People Magazine home tours, as well as equipment breakdown. PLAYBOY, Contributing Writer — 2016

Pitched, drafted and edited original infographics for the Playboy Humor section. MAHALO, Writer/Producer/Casting — 2011-2012

Developed video learning curriculums compressed into iTunes apps, including Learn Guitar (>3 million downloads). Led the entire process to the finished product including casting, directing and promotion.

AOL PATCH, Art Columnist/Photojournalist— 2010-2012 Hosted weekly Venice Beach art column featuring local exhibits. Built a strong rapport with the art community and soon began curating group shows. MALIBU MAGAZINE, Writer — 2010

Covered the affluent culture of Los Angeles arts, entertainment, and environmentalism, specifically plastic pollution and overfishing. Facilitated interviews and transcripts. SKILLS & ACCOMPLISHMENTS

● Computer: Microsoft Office Suite, Apple iWorks, Wordpress (Advanced). UI/UX.

● Photo/Video: DSLR Camera Experience: Canon C100, C300, 60D. Aperture.

● Art Exhibitions: Aviator Nation (2022), Art of Elysium (2019), Venice (2018).

● Publications: Stop the World! I Wanna Get Off, Feeling Out of Shorts. EDUCATION

Arizona State University. Bachelor of Arts: Journalism, Business (2007). GPA 3.5.

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