ROMMEL P. LUNA
Sto. Nino St., Brgy. Ibabao Mambaling, Cebu City
Mobile No. 092*-***-**** / 099*-***-****
Email Address: adxs5e@r.postjobfree.com
Objective:
To enhance my potential and passion for work where I can maximize my ability in the field of sales, gaining competitive edge of mutual growth for self and organization.
Working Experiences:
Area Sales Manager – Visayas Region
Cebu Meatpacking Company Inc.
March 2022 - Present
Responsible for Planning, Organizing, inspiring, and leading the sales force in the area to attain our sales objectives
Initiates tactical plans together with sales team and Distributors to ensure dominance in market penetration
Provides relevant market information so as to be able to formulate strategies to counter and compete in the market and thereby ensuring achievement of sales, market share, and profitability
Oversee the sales General Trade Operations covering Visayas, thereby ensuring that company operating systems, policies, and procedures approved for nationwide operations are properly implemented and consistently complied; implements corrective actions
Provides direction and control on sales operations (selling, distribution, merchandising, asset management, accounts receivables, trade inventories, and/ or selling expenses) in the area
Conducts regular Sales coordination meetings to ensure that business plans are effectively and efficiently implemented, oversees coordination among Sales Supervisors, Van Salesmen, Distributors and Branch Managers by ensuring no encroachment of sales boundaries in the area
Ensures that new products are pipeline within the time frame required by the company
Conducts competitors check regularly and suggest or make necessary technical adjustments to the current distribution system
Ensures proper trade executions in all areas of the trade and manages the perfect distribution drive both Organic & Distributor routes
Conduct monthly and quarterly review with my supervisors and distributors
Sales Operations Manager – Visayas & Luzon
Virginia Food, Inc. (Godspeed Megamerchants Co., Inc.)
September 2019 – February 2022
Responsible for Planning, Organizing, inspiring, and leading the sales force in the area to attain our sales objectives
Initiates tactical plans together with Van Selling team and Distributors to ensure dominance in market penetration
Provides relevant market information so as to be able to formulate strategies to counter and compete in the market and thereby ensuring achievement of sales, market share, and profitability
Oversee the sales General Trade Operations covering Visayas & Luzon, thereby ensuring that company operating systems, policies, and procedures approved for nationwide operations are properly implemented and consistently complied; implements corrective actions
Provides direction and control on sales operations (selling, distribution, merchandising, asset management, accounts receivables, trade inventories, and/ or selling expenses) in the area
Conducts regular Sales coordination meetings to ensure that business plans are effectively and efficiently implemented, oversees coordination among Distribution Care Specialist, Meat Center Custodians, Van Salesmen, and Distributors by ensuring no encroachment of sales boundaries in the area
Ensures that new products are pipeline within the time frame required by the company
Conducts competitors check regularly and suggest or make necessary technical adjustments to the current distribution system
Ensures proper trade executions in all areas of the trade and manages the perfect distribution drive both Organic & Distributor routes
Conduct monthly and quarterly review with my supervisors and distributors
Whale Watching Guide / Freelance - Oslob, Cebu
Feelverano Boat Rental & N & A Canyoneering
January – August 2019
Provides guide services at Oslob Whale watching
Frontline for boat rental going to Sumilon Island & Moalboal Island Hoping
Freelance in Canyoneering adventure at Alegria & Badian Cebu
Professional driver at any tourist destination in Cebu South
Project Development Officer - Bacong, Negros Oriental
Department of Social & Welfare Development
June 2018 – December 2018
Guide, coach and teach organized organizations of DSWD in handling operations
Plans, coordinates and evaluate organizations operation results for improvement and future activities
Responsible in monitoring of all organizations’ operations for completeness and reporting to National top management
Served as consultant to all organized DWSD organizations in assigned territory
Conducting fund utilization checks of approved projects following at prescribed time to ensure that downloaded funds are utilized vis-à-vis approved amount
Tracking progress of SLP program participants through regular visits and use of available monitoring tools during the project site visits
Using the monitoring and evaluation system by encoding collected data and information on program participants served as specific assistance provided
Documenting key livelihood models, approaches and strategies develop by field implementers for replication and localization
Preparing and submitting reports on the status of the immediate and intermediate outcome indicators and other reportorial requirements
Preparing offline monitoring and evaluation reports on tract specific project implementation, financial performance and organizational status of SLPA’s
Coordinating with the Implementing PDO to provide feedback on plans for supplementary interventions and endorsement to the Provincial Coordinator
Conducting monitoring activities with community groups, leaders and volunteers
Mobilizing resources for supplementary interventions from public and private sectors
Writing stories of change as qualitative reports based on the SLP results framework and submit feature articles using the Qualification Assessment Form as baseline
Conducting case conferences in coordination with the Implementing PDO
Providing feedback on the usability of the monitoring tools and forms and provide inputs to enhance the overall monitoring and reporting system of the program
Coordinating monitoring and evaluation activities with the SLP RPMO
Perform other duties assigned as may be required by Provincial Coordinator
Territory Development Supervisor - Cebu City & Talisay City Area
Asia Brewery Inc. (Golden Brew Marketing, Inc.)
November 2017 – May 2018
Responsible in monitoring sales operations in assigned territory
Responsible in maintaining and building up goodwill of all trade accounts of our salesman in assigned territory
Monitors salesman productivity and KPI executions to perfect distribution drive
Guides and assist our salesman in proper program executions in order to meet volume commitment to top management
Conducts survey and evaluates result for information to top management the current events and competitions in the trade
Daily sales reporting to direct head ( the Marketing Territory Manager)
Conducts review, analyze salesman performance and strategize competitor’s activities
Does work assigned by Marketing Territory Manager
Distribution Care Specialist - Visayas Region
Virginia Food, Inc. (Godspeed Megamerchants Co., Inc.)
November 2015 – November 2017
Responsible in monitoring sales operations of Western & Central Visayas General Trade Distributors and Organic Routes
Evaluates & rate salesman progress and teaches / coaches DSP the actual store execution of AVIS
Ensures proper trade executions all areas in the trade and manages perfect distribution drive towards VFI Distributors
Monitors daily, weekly & monthly STT reports &Inventories
Guides and assists Distributor Operation Manager or Sales Supervisor on the daily / monthly STT target setting per salesman and review the result using the RCP with historical volume per account & per sku.
Coordinates, plans, and executes program & activities designed to increase sales volume
Review, analyze and strategizes on SKU RPS and new product launches to achieve Virginia Food, Inc. objectives on AVIS
Conducts survey and evaluates current distribution set-up of the Distributor’s territory of responsibility
Conducts monthly sales review with the Distributors
Distributor Specialist (Western, Central & Eastern Visayas Distributors)
Van Salesman - Eastern Visayas Area
Virginia Food, Inc.
March 2011 – October 2015
Develops and saturates wet market accounts for company’s frozen products
Successfully maintained and build up goodwill in all accounts of the area
Successfully develops and established Virginia frozen products in the area
Successfully met targets
Internal Audit Staff
Virginia Food, Inc.
July 2008 - February 2011
Responsible of safeguarding the company’s assets
We also help other department’s responsibilities in order to meet deadlines such as; reconciling & encoding
Does work assigned by Audit Manager
Other responsibilities I had temporarily assigned.
Key Account Specialist
Samar - Leyte Area January 2010 – March 2010
Panay Island May 2010 - July 2010
Meat Center / Warehouse In-charge
Zamboanga City March 2010 - April 2010
Bacolod City February 2009 - May 2009
Van Salesman
Provinces of Bohol June 2009 - November 2009
HRI Accounts Cebu City Sept.2008 - November 2008
Treasury Staff
Fastpak Global Express Corp.
November 2007 - June 2008
Responsible in releasing remittances to consignee both international and local pesos express transactions.
Check dollar remittances from agents abroad, balikbayan boxes and peso express collections.
Furnishes financial reports of international transactions
Transfers total amount of peso express remitted by the branches from the depository banks to peso express account
Replenish H.O Peso Express revolving fund regularly
Citibank Speed Collect in charge for VIS-MIN branches of Fastpak Global Express Corp.
Monitor collections from all branches and submit daily and monthly report
Perform other duties as may be required by the immediate superior
Bookkeeper (Working Student)
Sacred Heart Hospital
November 2002 - October 2007
Maintains books of accounts for management
Accounts completeness of financial transactions for recording in the books of accounts (recording receipts, cash disbursements, purchases, sales & general journals).
Prepare monthly and yearly financial statements
Doing partly audit for all daily transactions
In-charge of releasing of checks (suppliers & PF for Doctors)
Prepares attendance of payroll employees
Updating and controlling stock inventories
Make depreciation schedule of fixed assets (monthly & yearly)
Does work assigned by chief accountant
Seminars Attended / Awards Received
Promoted to Sales Operations Manager - 2020
Nominated as Distributor Specialist of the Year 2016
Promoted to Distributor Specialist - 2015
Awarded as Van Salesman of the Year 2015
Nominated as Van Salesman of the Year 2014
Training on Knowledge Product & Development - 2018
Training on Basic Bookkeeping & Internal Control NCII – 2018
Picture Perfect Future (Looking into Long Term Career Goals – 2017
Continuous Improvement & Simplified Promotions Evaluation – 2017
Leading the Winning Team - Seminar 2016
Basic Management Function Workshop (PLOC) – 2016
The WOW Factor – Customer Seminar - 2016
Bold Move New Frontiers - Seminar 2016
Transformational Sales Leadership - Seminar 2016
Seminar on Van Selling Territory Management – 2015
Leadership Seminar – 2015
Making You a Super Sales Person – 2014
Salesmanship: Highlights Negotiations & Handling Objections - 2014
Basic Call Procedure Training - 2014
Special Skills:
Computer Literate (Microsoft Word/Excel/ PowerPoint, Star Office, Open Office, Peachtree Accounting Software & EXACT Software)
Driving Skills (Professional License code: 123)
Language Spoken (English, Tagalog, Waray & Hiligaynon/Illonggo)
Extra-curricular Activities
Secretary, La Purisma Concepcion Chapel (2018 – present) Daanlungsod, Oslob, Cebu
Purok Leader, Purok Birhen sa Lourdes (2017-present) Daanlungsod, Oslob, Cebu
Member, Couples for Christ (2016 - present)
Oslob Cebu Chapter
Member; Junior Philippine Institute of Accountants (2002-2007) Southwestern University
Member; Loyal and United Non-academic Scholars (2002-2007) Southwestern University
VP-External; Loyal and United Non-academic Scholars (2005-2006) Southwestern University
Auditor; Loyal and United Non-academic Scholars (2004-2005) Southwestern University
Commissioner (Basketball League 2001-2002) Daanlungsod, Oslob, Cebu
Personal Background:
Date of Birth : June 4, 1984
Place of Birth : Daanlungsod, Oslob, Cebu
Age : 38 years old
Status : Married
Height : 5’5 Inches tall
Weight : 170 lbs.
Citizenship : Filipino
Religion : Roman Catholic
Father : Tito L.Luna
Mother : Zenaida P.Luna
Educational Background:
College
Institutions : Southwestern University
Course : Bachelor of Science Major in Management Accounting
From : 2002 - 2007
Secondary
Institutions : St. Mary’s Academy (Oslob, Cebu)
From : 1997 - 2001
Primary
Institutions : Daanlungsod Elementary School
From : 1991 - 1997
Character References:
Kenneth John Casumpang
Regional Sales Manager
Wellmade Manufacturing Corporation
Kenneth Ureta
Owner / General Manager
KJB Merchandising – Distributor
Carl Renan Cortes
Area Sales Manager
Virginia Food, Inc
Marvin Dalumpines
Marketing Manager
Virginia Food, Inc.
Leah Nunez
Owner/ General Manager
Leia’s Hotdog & Cold Cuts – Distributor
Renato Corrales
Owner/ General Manager
MCR Bles Foods Trading, Co. – Distributor
John Raterta
Business Development Manager
Royal Canin Philippines
Jun Albert Pedroza
Account Manager
Universal Robina Corporation
Felix Espinosa
Area Sales Manager
Wuerth Philippines, Inc.
Joseph Apale
Key Account Specialist
Virginia Food, Inc.